Airbnb for business

Largest short-term rental marketplace.

Hospitality travel · airbnb.com

Claim or add your listing Visit airbnb.com

Cost to list: Paid; Paying is required to list
Approval: Editorial review
Link type: No link to your site; Checked on a live listing
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #738; #50 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 3 sources

Is Airbnb worth it?

Our reading of the measured data, not a score.

Low priority

Probably not, unless its audience is already yours.

Airbnb didn't make Google's top 10 in any of the 12 buyer searches we ran for the 3 business types it accepts. You have to pay to be listed.

What works

One of the most-visited directory sites: #50 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for hotels, tours and attractions, and vacation rentals (0 of 12 searches)
You have to pay to be listed
Listings don't link to your site, so there is no SEO link value

Measured fit, by business type

How often Airbnb made Google's top 10 in our US buyer searches for the types it accepts.

Hotels 0/4

Not seen
Tours and attractions 0/4

Not seen
Vacation rentals 0/4

Not seen

See every search result →

Where Airbnb shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Airbnb accepts 3 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Hotels

0/4

Not in the top 10 of any of these searches. Directories of any kind held 32% of the top-10 spots.

Directories

Tripadvisor 4/4, Expedia 3/4, Hotels.com 2/4

Other sites

hotelabq.com, hotelchaco.com, cntraveler.com

Searches: “hotel philadelphia pa”, “best hotels in albuquerque”, “hotel seattle”, “top rated hotels nashville tn”
Tours and attractions

0/4

Not in the top 10 of any of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Viator 3/4, Tripadvisor 3/4, GetYourGuide 2/4

Other sites

arizonascenictours.com, catescompass.com, seenbyamy.com

Searches: “tours sacramento ca”, “best things to do in omaha”, “tours phoenix”, “top rated things to do minneapolis mn”
Vacation rentals

0/4

Not in the top 10 of any of these searches. Directories of any kind held 28% of the top-10 spots.

Directories

Yelp 3/4, Vrbo 3/4, KAYAK 2/4

Other sites

hometogo.com, marriott.com, evolve.com

Searches: “vacation rentals dallas tx”, “best vacation rentals in boise”, “vacation rentals chicago”, “top rated vacation rentals charlotte nc”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Airbnb costs and who can list

As stated on Airbnb's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Hotels
Tours and attractions
Vacation rentals

Census audience: short-term rentals, experiences · Worldwide
Pricing: Paid

Free to create a listing; Airbnb charges hosts 'a single 15.5% fee' on every booking (applies to nightly price and optional fees; 16% for listings in Brazil and Mexico; exceptions may apply).
Approval: Editorial review. Self-serve listing creation in host flow; no editorial review timing stated.
Link attribute: No link to your site. We checked a live listing on Oct 20, 2026: airbnb.com/rooms/1263876897439182892.
Sources: airbnb.com/resources/hosting-homes/a/how-much-does-airbnb-charge-hosts-288
airbnb.com/rooms/1263876897439182892
airbnb.com

Prices and rules change; the linked pages are the authority.

How to add your business to Airbnb

1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Airbnb.
2

Open the claim page
airbnb.com/host/homes
3

Approval: editorial review

Self-serve listing creation in host flow; no editorial review timing stated.
4

Check the watch-outs

3 things to know before you claim.

Airbnb alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Airbnb serves, then audience fit, then Tranco popularity.

Questions about Airbnb

Is Airbnb worth it for a business?

Probably not, unless its audience is already yours. Airbnb didn't make Google's top 10 in any of the 12 buyer searches we ran for the 3 business types it accepts. You have to pay to be listed. This is our reading of the measured data.

How much does a Airbnb listing cost?

Paid. What we found: Free to create a listing; Airbnb charges hosts 'a single 15.5% fee' on every booking (applies to nightly price and optional fees; 16% for listings in Brazil and Mexico; exceptions may apply).. Checked Oct 20, 2026.

Is a link from Airbnb dofollow?

No link to your site, as reported in our census.

How do I add my business to Airbnb?

Start at airbnb.com/host/homes. Approval: editorial review (Self-serve listing creation in host flow; no editorial review timing stated.). Have your details ready first (see "How to list" above).

What are the best Airbnb alternatives?

Ranked by the same evidence: Tripadvisor, Expedia, and Yelp. The full list of 8 is above, with the searches each one appeared in.

Run Airbnb?

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