Booking.com for business

Largest lodging OTA.

Hospitality travel · booking.com

Claim or add your listing Visit booking.com

Cost to list: Paid; Paying is required to list
Approval: Editorial review
Shows up in searches for: 2 business types; Best #1, hotels
Popularity: Tranco #289; #18 of 1,712 directory sites
Countries: Worldwide

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 4 sources

Is Booking.com worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Booking.com made Google's top 10 in 2 of the 8 buyer searches we ran for the 2 business types it accepts. You have to pay to be listed.

What works

Showed up in Google for hotels, as high as #1
One of the most-visited directory sites: #18 of 1,712 by Tranco

Watch out for

You have to pay to be listed

Measured fit, by business type

How often Booking.com made Google's top 10 in our US buyer searches for the types it accepts.

Hotels 1/4

Some · best #1
Vacation rentals 1/4

Some · best #8

See every search result →

Where Booking.com shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Booking.com accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Hotels

1/4

Booking.com ranked as high as #1 in 1 of these searches. Directories of any kind held 32% of the top-10 spots.

Directories

Tripadvisor 4/4, Expedia 3/4, Hotels.com 2/4

Other sites

hotelabq.com, hotelchaco.com, cntraveler.com

Searches: “hotel philadelphia pa”, “best hotels in albuquerque”, “hotel seattle”, “top rated hotels nashville tn” result
Vacation rentals

1/4

Booking.com ranked as high as #8 in 1 of these searches. Directories of any kind held 28% of the top-10 spots.

Directories

Yelp 3/4, Vrbo 3/4, KAYAK 2/4

Other sites

hometogo.com, marriott.com, evolve.com

Searches: “vacation rentals dallas tx”, “best vacation rentals in boise”, “vacation rentals chicago”, “top rated vacation rentals charlotte nc” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Booking.com costs and who can list

As stated on Booking.com's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Hotels
Vacation rentals

Census audience: hotels, vacation rentals, b&bs · Worldwide
Pricing: Paid

Registration is free ('Register for free'); Booking.com charges a commission percentage per reservation (not a flat fee) that varies by country, property type or location and is stated in the Accommodation Agreement; marketing programs (Genius, Preferred Partner, Visibility Booster) add commission. Payments Service Fee waived for 2026 per the join page.
Approval: Editorial review. Self-serve property registration at join.booking.com; hosts can choose instant booking or Request to Book; join page quotes a host who listed 'within 15 minutes'. No formal review timeline stated.
Requirements: Property details, photos, house rules, payment/payout setup; Accommodation Agreement.
Note: Booking.com property pages return a bot challenge (HTTP 202) to curl; link rel not inspected.
Sources: join.booking.com
partner.booking.com/en-us/help/commission-invoices-tax/commission/understanding-our-commission
partnerhelp.booking.com/hc/en-us/articles/213700789-What-commission-do-I-pay-Booking-com-and-when-do-I-pay-it-
booking.com

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to add your business to Booking.com

1
Prepare your details

Booking.com asks for: Property details, photos, house rules, payment/payout setup; Accommodation Agreement.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Booking.com.
2

Open the claim page
join.booking.com
3

Approval: editorial review

Self-serve property registration at join.booking.com; hosts can choose instant booking or Request to Book; join page quotes a host who listed 'within 15 minutes'. No formal review timeline stated.
4

Check the watch-outs

1 thing to know before you claim.

Booking.com alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Booking.com serves, then audience fit, then Tranco popularity.

Questions about Booking.com

Is Booking.com worth it for a business?

A secondary listing, with little measured reach in Google. Booking.com made Google's top 10 in 2 of the 8 buyer searches we ran for the 2 business types it accepts. You have to pay to be listed. This is our reading of the measured data.

How much does a Booking.com listing cost?

Paid. What we found: Registration is free ('Register for free'); Booking.com charges a commission percentage per reservation (not a flat fee) that varies by country, property type or location and is stated in the Accommodation Agreement; marketing programs (Genius, Preferred Partner, Visibility Booster) add commission. Payments Service Fee waived for 2026 per the join page.. Checked Oct 20, 2026.

Is a link from Booking.com dofollow?

Unknown. We haven't tested Booking.com's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I add my business to Booking.com?

Start at join.booking.com. Approval: editorial review (Self-serve property registration at join.booking.com; hosts can choose instant booking or Request to Book; join page quotes a host who listed 'within 15 minutes'. No formal review timeline stated.). Have your details ready first (see "How to list" above).

What are the best Booking.com alternatives?

Ranked by the same evidence: Expedia, Tripadvisor, and KAYAK. The full list of 8 is above, with the searches each one appeared in.

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