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TopDirs

Yelp for business

A claimed Yelp page with reviews; Yelp data also feeds other apps.

Review platform · yelp.com

Claim or add your listing Visit yelp.com
Cost to list
Free + paid
Free listing, paid upgrades
Approval
Not stated
Link type
Redirect link
Checked on a live listing
Shows up in searches for
64 business types
Top directory for 39
Popularity
Tranco #715
#48 of 1,712 directory sites
Countries
Worldwide · CA, US

Checked Oct 20, 2026 · 3 sources

Is Yelp worth it?

Our reading of the measured data, not a score.

Yes

Yes, for most local businesses.

Yelp made Google's top 10 in 165 of the 276 buyer searches we ran for the 69 business types it accepts, and was the top-ranked directory for 39 of those types. It didn't show up for childcare providers, dentists, doctors, and 5 other types. A basic listing is free; paid options are sold on top.

What works

  • The top-ranked directory in Google for 39 business types, out of the 100 we searched
  • The widest Google reach of the 1,807 directories we track
  • The basic listing is free
  • One of the most-visited directory sites: #48 of 1,712 by Tranco

Watch out for

  • Not in Google's top 10 for childcare providers, dentists, doctors, and 5 other types; use those industries' own directories
  • Paid upgrades are sold on top of the free listing

Measured fit, by business group

How often Yelp made Google's top 10 in our US buyer searches for the types it accepts.

  • Community & nonprofit 11/12

    Strong · 3 types, top directory for 3

  • Pets 7/8

    Strong · 2 types, top directory for 2

  • Automotive 10/12

    Strong · 3 types, top directory for 3

  • Home services & trades 58/72

    Strong · 18 types, top directory for 14

  • Beauty & fitness 9/12

    Strong · 3 types, top directory for 3

  • Real estate 14/20

    Strong · 5 types, top directory for 4

  • Food, drink & hospitality 16/32

    Strong · 8 types, top directory for 3

  • Weddings & events 13/28

    Some · 7 types, top directory for 2

  • Legal, finance & insurance 9/20

    Some · 5 types, top directory for 2

  • Health & wellness 15/48

    Some · 12 types, top directory for 3

  • Education & childcare 3/12

    Some · 3 types

See every search result →

Where Yelp shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Show all 64 business types

Local types where it didn't rank: Childcare providers, Dentists, Doctors, Hotels, Lawyers, Physical therapists, Senior care providers, Wedding vendors.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Yelp costs and who can list

As stated on Yelp's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list

Census audience: local businesses, restaurants, local services · Worldwide, Canada, United States

Pricing

Free + paid options

  • 'Verify my free listing'; Yelp Business Page '20+ free tools'; paid Page Upgrades, Yelp Ads, Yelp Host etc. (prices not published on pages read).
Approval
Not stated. Claim/verify the free listing via biz.yelp.com/claim flow.
Link attribute
Redirect link. We checked a live listing on Oct 20, 2026: yelp.com/biz/tartine-bakery-san-francisco-3.
Note
Business website link goes through /biz_redir?url=... tracking redirect.
Sources

Prices and rules change; the linked pages are the authority.

How to add your business to Yelp

  1. 1

    Prepare your details

    • Business name, address and phone written exactly as on your Google Business Profile and website
    • Primary category, plus the services you actually offer
    • Opening hours, service area and website URL
    • Real photos: storefront or vehicle, team, finished work
    • Access to the business phone or email, in case it verifies ownership
    • A way to ask real customers for reviews (never buy them)

    Our standard checklist for this kind of site (local listing), not a list published by Yelp.

  2. 2

    Open the claim page

    biz.yelp.com/claim
  3. 3

    Approval: not stated

    Claim/verify the free listing via biz.yelp.com/claim flow.

  4. 4

    Check the watch-outs

    2 things to know before you claim.

Yelp alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Yelp serves, then audience fit, then Tranco popularity.

  1. 1

    Instagram

    Social profile

    In Google's top 10 for 29 searches across 17 of the same business types, led by retail stores and cafes (best #1).

    FreeTranco #13 (host)Nofollow link

  2. 2

    Facebook Pages

    Social profile

    In Google's top 10 for 24 searches across 21 of the same business types, led by locksmiths and home inspectors (best #2).

    FreeTranco #3 (host)Nofollow link

  3. 3

    Tripadvisor

    Restaurants

    In Google's top 10 for 18 searches across 8 of the same business types, led by cafes and restaurants (best #1).

    Free + paidTranco #577Dofollow link

  4. 4

    Thumbtack

    Home services

    In Google's top 10 for 17 searches across 13 of the same business types, led by handymen and pool builders (best #2).

    Free + paidTranco #7,692Nofollow link

  5. 5

    Houzz

    Home services

    In Google's top 10 for 17 searches across 8 of the same business types, led by pool builders and landscapers (best #2).

    Free + paidTranco #3,499Nofollow link

  6. 6

    Angi

    Home services

    In Google's top 10 for 14 searches across 11 of the same business types, led by handymen and plumbers (best #1).

    Free + paidTranco #5,817Dofollow link

  7. 7

    Zocdoc

    Healthcare

    In Google's top 10 for 10 searches across 4 of the same business types, led by optometrists and chiropractors (best #2).

    Cost unknownTranco #13,883

  8. 8

    Zillow

    Real estate

    In Google's top 10 for 9 searches across 4 of the same business types, led by mortgage brokers and real estate agents (best #1).

    Free + paidTranco #801

Questions about Yelp

Is Yelp worth it for a business?

Yes, for most local businesses. Yelp made Google's top 10 in 165 of the 276 buyer searches we ran for the 69 business types it accepts, and was the top-ranked directory for 39 of those types. It didn't show up for childcare providers, dentists, doctors, and 5 other types. A basic listing is free; paid options are sold on top. This is our reading of the measured data.

How much does a Yelp listing cost?

Free + paid options. What we found: 'Verify my free listing'; Yelp Business Page '20+ free tools'; paid Page Upgrades, Yelp Ads, Yelp Host etc. (prices not published on pages read).. Checked Oct 20, 2026.

Is a link from Yelp dofollow?

Redirect link, as reported in our census.

How do I add my business to Yelp?

Start at biz.yelp.com/claim. Approval: not stated (Claim/verify the free listing via biz.yelp.com/claim flow.). Have your details ready first (see "How to list" above).

What are the best Yelp alternatives?

Ranked by the same evidence: Instagram, Facebook Pages, and Tripadvisor. The full list of 8 is above, with the searches each one appeared in.

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