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Tripadvisor for business

Top travel review site for restaurants, hotels and attractions.

Restaurants · tripadvisor.com

Claim or add your listing Visit tripadvisor.com
Cost to list
Free + paid
Free listing, paid upgrades
Approval
Editorial review
Link type
Dofollow link
Checked on a live listing
Shows up in searches for
9 business types
Top directory for 3
Popularity
Tranco #577
#40 of 1,712 directory sites
Countries
Worldwide

Checked Oct 20, 2026 · 3 sources

Is Tripadvisor worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for hotels, restaurants, and tours and attractions.

Tripadvisor made Google's top 10 in 11 of the 12 buyer searches we ran for the 3 business types it accepts, and was the top-ranked directory for 2 of those types. A basic listing is free; paid options are sold on top. Profile links are reported dofollow.

What works

  • The top-ranked directory in Google for 3 business types, out of the 100 we searched
  • The #6 widest Google reach of the 1,807 directories we track
  • The basic listing is free
  • Dofollow profile link (we checked a live listing)
  • One of the most-visited directory sites: #40 of 1,712 by Tranco

Watch out for

  • Paid upgrades are sold on top of the free listing

Measured fit, by business type

How often Tripadvisor made Google's top 10 in our US buyer searches for the types it accepts.

See every search result →

Where Tripadvisor shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Tripadvisor costs and who can list

As stated on Tripadvisor's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list

Census audience: restaurants, hotels, attractions, tours · Worldwide

Pricing

Free + paid options

  • Owners page: 'Claim your free business listing' — free listing management, review responses and performance insights. Paid products exist under Solutions (not priced on the Owners page).
Approval
Editorial review. Owners claim an existing listing (or add a new one) via the Owners portal; listings can also be created by travelers. Verification/approval timing not stated on the Owners page.
Link attribute
Dofollow link. We checked a live listing on Oct 20, 2026: tripadvisor.com/Restaurant_Review-g60713-d446798-Reviews-Eagle_Cafe-San_Francisco_California.html.

Website button rendered client-side (JS) as a direct link with no rel attribute.

Sources

Prices and rules change; the linked pages are the authority.

How to add your business to Tripadvisor

  1. 1

    Prepare your details

    • Business name, address and phone written exactly as on your Google Business Profile and website
    • Primary category, plus the services you actually offer
    • Opening hours, service area and website URL
    • Real photos: storefront or vehicle, team, finished work
    • Access to the business phone or email, in case it verifies ownership
    • A way to ask real customers for reviews (never buy them)

    Our standard checklist for this kind of site (industry directory), not a list published by Tripadvisor.

  2. 2

    Open the claim page

    tripadvisor.com/Owners
  3. 3

    Approval: editorial review

    Owners claim an existing listing (or add a new one) via the Owners portal; listings can also be created by travelers. Verification/approval timing not stated on the Owners page.

  4. 4

    Check the watch-outs

    1 thing to know before you claim.

Tripadvisor alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Tripadvisor serves, then audience fit, then Tranco popularity.

  1. 1

    Yelp

    Review platform

    In Google's top 10 for 20 searches across 8 of the same business types, led by retail stores and cafes (best #2).

    Free + paidTranco #715Nofollow link

  2. 2

    Instagram

    Social profile

    In Google's top 10 for 10 searches across 4 of the same business types, led by cafes and retail stores (best #4).

    FreeTranco #13 (host)Nofollow link

  3. 3

    OpenTable

    Restaurants

    In Google's top 10 for 4 searches across 3 of the same business types, led by restaurants and bars and breweries (best #5).

    PaidTranco #4,379

  4. 4

    Expedia

    Hospitality travel

    In Google's top 10 for 4 searches across 2 of the same business types, led by hotels and tours and attractions (best #4).

    Cost unknownTranco #1,425Nofollow link

  5. 5

    Viator

    Hospitality travel

    In Google's top 10 for 3 searches for tours and attractions (best #1).

    PaidTranco #4,265Nofollow link

  6. 6

    Care.com

    Home services

    In Google's top 10 for 3 searches for tutors (best #1).

    PaidTranco #12,932Nofollow link

  7. 7

    The Infatuation

    Restaurants

    In Google's top 10 for 2 searches across 2 of the same business types, led by bars and breweries and caterers (best #8).

    EditorialTranco #66,748Dofollow link

  8. 8

    Eater

    Restaurants

    In Google's top 10 for 2 searches for cafes (best #4).

    EditorialTranco #6,692Nofollow link

Questions about Tripadvisor

Is Tripadvisor worth it for a business?

Yes, for hotels, restaurants, and tours and attractions. Tripadvisor made Google's top 10 in 11 of the 12 buyer searches we ran for the 3 business types it accepts, and was the top-ranked directory for 2 of those types. A basic listing is free; paid options are sold on top. Profile links are reported dofollow. This is our reading of the measured data.

How much does a Tripadvisor listing cost?

Free + paid options. What we found: Owners page: 'Claim your free business listing' — free listing management, review responses and performance insights. Paid products exist under Solutions (not priced on the Owners page).. Checked Oct 20, 2026.

Is a link from Tripadvisor dofollow?

Dofollow link, as reported in our census.

How do I add my business to Tripadvisor?

Start at tripadvisor.com/Owners. Approval: editorial review (Owners claim an existing listing (or add a new one) via the Owners portal; listings can also be created by travelers. Verification/approval timing not stated on the Owners page.). Have your details ready first (see "How to list" above).

What are the best Tripadvisor alternatives?

Ranked by the same evidence: Yelp, Instagram, and OpenTable. The full list of 8 is above, with the searches each one appeared in.

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