Care.com for business

Largest care marketplace.

Home services · care.com

Claim or add your listing Visit care.com

Cost to list: Paid; Paying is required to list
Approval: Not stated
Link type: No link to your site; Checked on a live listing
Shows up in searches for: 5 business types; Top directory for 2
Popularity: Tranco #12,932; #308 of 1,712 directory sites
Countries: 3 countries

Checked Oct 20, 2026 · 3 sources

Is Care.com worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for cleaning services and tutors.

Care.com made Google's top 10 in 9 of the 88 buyer searches we ran for the 22 business types it accepts, and was the top-ranked directory for 2 of those types. It didn't show up for architects, dumpster rental companies, electricians, and 15 other types. You have to pay to be listed.

Strongest for: Cleaning services Tutors

What works

The top-ranked directory in Google for 2 business types, out of the 100 we searched

Watch out for

Not in Google's top 10 for architects, dumpster rental companies, electricians, and 15 other types; use those industries' own directories
You have to pay to be listed
Listings don't link to your site, so there is no SEO link value

Measured fit, by business group

How often Care.com made Google's top 10 in our US buyer searches for the types it accepts.

Education & childcare 4/8

Strong · 2 types, top directory for 2
Pets 1/4

Some · 1 type
Home services & trades 4/72

Some · 18 types
Health & wellness 0/4

Not seen · 1 type

See every search result →

Where Care.com shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Business typeSearches in top 10Best spotAmong directories

Cleaning services

4 of 4

Best #1 #2 directory of 4 Example result
Tutors

3 of 4

Best #1 Top directory of 7 Example result
Childcare providers

1 of 4

Best #7 Top directory of 2 Example result
Pet services

1 of 4

Best #7 #2 directory of 5 Example result
Self storage facilities check eligibility

1 of 4

Best #9 #3 directory of 4 Example result

Accepts but didn't rank for: Senior care providers (0 of 4).

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Care.com costs and who can list

As stated on Care.com's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Any home service trade

Childcare providers
Cleaning services
Pet services
Senior care providers
Tutors

Census audience: childcare, senior care, pet care, housekeepers, tutors · Canada, United Kingdom, United States
Pricing: Paid

'List Your Business' page for early learning centers frames listing as a paid program: 'Enrolling just one person could pay for a full year of the program—a simple, smart growth investment.' Price not published. Families/caregivers can join free with paid Premium plans.
Approval: Not stated. Self-serve 'List your center' flow (tell Care.com about your center and availability); national partners use a separate marketing-solutions login. Timeline not stated.
Link attribute: No link to your site. We checked a live listing on Oct 20, 2026: care.com/b/kindercare/eden-ny/eden-kindercare.
Sources: care.com/app/pn-business/early-learning-centers
care.com/b/kindercare/eden-ny/eden-kindercare
care.com

Prices and rules change; the linked pages are the authority.

How to add your business to Care.com

1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Care.com.
2

Open the claim page
care.com/app/pn-business/early-learning-centers
3

Approval: not stated

Self-serve 'List your center' flow (tell Care.com about your center and availability); national partners use a separate marketing-solutions login. Timeline not stated.
4

Check the watch-outs

3 things to know before you claim.

Care.com alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Care.com serves, then audience fit, then Tranco popularity.

Questions about Care.com

Is Care.com worth it for a business?

Yes, for cleaning services and tutors. Care.com made Google's top 10 in 9 of the 88 buyer searches we ran for the 22 business types it accepts, and was the top-ranked directory for 2 of those types. It didn't show up for architects, dumpster rental companies, electricians, and 15 other types. You have to pay to be listed. This is our reading of the measured data.

How much does a Care.com listing cost?

Paid. What we found: 'List Your Business' page for early learning centers frames listing as a paid program: 'Enrolling just one person could pay for a full year of the program—a simple, smart growth investment.' Price not published. Families/caregivers can join free with paid Premium plans.. Checked Oct 20, 2026.

Is a link from Care.com dofollow?

No link to your site, as reported in our census.

How do I add my business to Care.com?

Start at care.com/app/pn-business/early-learning-centers. Approval: not stated (Self-serve 'List your center' flow (tell Care.com about your center and availability); national partners use a separate marketing-solutions login. Timeline not stated.). Have your details ready first (see "How to list" above).

What are the best Care.com alternatives?

Ranked by the same evidence: Yelp, A Place for Mom, and SpareFoot. The full list of 8 is above, with the searches each one appeared in.

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