Rover for business

Largest pet sitting marketplace.

Pets · rover.com

Claim or add your listing Visit rover.com

Cost to list: Paid; Paying is required to list
Approval: Reviewed in days
Link type: No link to your site; Checked on a live listing
Shows up in searches for: 1 business type; Best #5, pet services
Popularity: Tranco #15,027; #335 of 1,712 directory sites
Countries: 3 countries

Checked Oct 20, 2026 · 6 sources

Is Rover worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Rover made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed.

What works

Showed up in Google for pet services, as high as #5

Watch out for

You have to pay to be listed
Listings don't link to your site, so there is no SEO link value

Measured fit, by business type

How often Rover made Google's top 10 in our US buyer searches for the types it accepts.

Pet services 1/4

Some · best #5

See every search result →

Where Rover shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Rover accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Pet services

1/4

Rover ranked as high as #5 in 1 of these searches. Directories of any kind held 23% of the top-10 spots.

Directories

Yelp 3/4, Care.com 1/4, PetSitter.com 1/4

Other sites

reddit.com, facebook.com, petsittersofcharlotte.com

Searches: “dog grooming chicago il”, “best pet sitters in charlotte”, “dog grooming tampa”, “top rated pet sitters new orleans la” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Rover costs and who can list

As stated on Rover's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Pet services

Census audience: pet sitters, dog walkers, trainers · Canada, United Kingdom, United States · EU
Pricing: Paid

'There is a $49-$79 profile review fee that varies depending on your location' for pet care providers; sitters 'take home 80% of your earnings from each booking' (fees differ in California; pilot reduces fees for repeat clients in select cities). Owners pay an 11% booking fee.
Approval: Reviewed in days. Manual review: 'Rover's sitter team will manually review it between 5 to 10 business days, but it may be longer'; background check required before rates show; approval emailed.
Link attribute: No link to your site. We checked a live listing on Oct 20, 2026: rover.com/members/janet-s-your-dedicated-play-pal.
Requirements: At least 18 years old; background check; completed sitter profile; profile review fee; sitters act as independent contractors.
Sources: support.rover.com/hc/en-us/articles/203062400-Is-Rover-free
support.rover.com/hc/en-us/articles/205385304-What-are-the-service-fees
support.rover.com/hc/en-us/articles/202838194-How-long-will-it-take-Rover-to-review-my-profile
support.rover.com/hc/en-us/articles/360025561071-Becoming-a-sitter-Frequently-asked-questions
rover.com/members/janet-s-your-dedicated-play-pal
rover.com

Prices and rules change; the linked pages are the authority.

How to add your business to Rover

1
Prepare your details

Rover asks for: At least 18 years old; background check; completed sitter profile; profile review fee; sitters act as independent contractors.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Rover.
2

Open the claim page
rover.com/become-a-sitter
3

Approval: reviewed in days

Manual review: 'Rover's sitter team will manually review it between 5 to 10 business days, but it may be longer'; background check required before rates show; approval emailed.
4

Check the watch-outs

2 things to know before you claim.

Rover alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Rover serves, then audience fit, then Tranco popularity.

Questions about Rover

Is Rover worth it for a business?

A secondary listing, with little measured reach in Google. Rover made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. This is our reading of the measured data.

How much does a Rover listing cost?

Paid. What we found: 'There is a $49-$79 profile review fee that varies depending on your location' for pet care providers; sitters 'take home 80% of your earnings from each booking' (fees differ in California; pilot reduces fees for repeat clients in select cities). Owners pay an 11% booking fee.. Checked Oct 20, 2026.

Is a link from Rover dofollow?

No link to your site, as reported in our census.

How do I add my business to Rover?

Start at rover.com/become-a-sitter. Approval: reviewed in days (Manual review: 'Rover's sitter team will manually review it between 5 to 10 business days, but it may be longer'; background check required before rates show; approval emailed.). Have your details ready first (see "How to list" above).

What are the best Rover alternatives?

Ranked by the same evidence: Yelp, PetBacker, and Care.com. The full list of 5 is above, with the searches each one appeared in.

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