- Cost to list
- Free + paid
- Free listing, paid upgrades
- Approval
- Not stated
- Link type
- No link to your site
- Checked on a live listing
- Shows up in searches for
- 1 business type
- Best #4, childcare providers
- Popularity
- Tranco #139,737
- #803 of 1,712 directory sites
- Countries
- United States
Checked Oct 20, 2026 · 3 sources
Is Winnie worth it?
Our reading of the measured data, not a score.
A secondary listing, with little measured reach in Google.
Winnie made Google's top 10 in 1 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for schools. A basic listing is free; paid options are sold on top.
What works
- Showed up in Google for childcare providers, as high as #4
- The basic listing is free
Watch out for
- Not in Google's top 10 for schools (0 of 4 searches)
- Paid upgrades are sold on top of the free listing
- Listings don't link to your site, so there is no SEO link value
Measured fit, by business type
How often Winnie made Google's top 10 in our US buyer searches for the types it accepts.
- Childcare providers 1/4
Some · best #4
- Schools 0/4
Not seen
Where Winnie shows up when people search
We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.
Winnie accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.
- Childcare providers1/4
Winnie ranked as high as #4 in 1 of these searches. Directories of any kind held 6% of the top-10 spots.
- Directories
- Care.com 1/4
- Other sites
- reddit.com, brighthorizons.com, boston.gov
Searches: “daycare boston ma”, “best daycares in columbus”, “daycare las vegas”, “top rated daycares richmond va” result
- Schools0/4
Not in the top 10 of any of these searches. Directories of any kind held 11% of the top-10 spots.
- Directories
- Private School Review 2/4, Yelp 1/4, ZoomInfo 1/4
- Other sites
- usnews.com, facebook.com, davisfuneralservices.com
Searches: “private schools phoenix az”, “best private schools in minneapolis”, “private schools dallas”, “top rated private schools boise id”
Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure
What Winnie costs and who can list
As stated on Winnie's own pages or reported by a named source. Checked Oct 20, 2026.
- Who can list
-
- Childcare providers
- Schools
Census audience: daycares, preschools · United States
- Pricing
-
Free + paid options
- 'List your program for free'; 'Claim Your Free Page'; paid tools include Pro upgrade, promotion for priority in search, advertising and job highlights (prices not shown).
- Approval
- Not stated. Claim an existing page or create one via provider sign-up ('Claim Your Free Page'); verification described as a 'verified page'; timing not stated.
- Link attribute
- No link to your site. We checked a live listing on Oct 20, 2026: winnie.com/place/blue-valley-montessori-overland-park.
- Requirements
- Child care provider or educator (daycare, preschool, school, camp, etc.).
Prices and rules change; the linked pages are the authority.
How to add your business to Winnie
- 1
Prepare your details
Winnie asks for: Child care provider or educator (daycare, preschool, school, camp, etc.).
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Winnie.
- 2
Open the claim page
winnie.com/provider-signup - 3
Approval: not stated
Claim an existing page or create one via provider sign-up ('Claim Your Free Page'); verification described as a 'verified page'; timing not stated.
- 4
Check the watch-outs
3 things to know before you claim.
Winnie alternatives
Ranked by the same evidence: Google top-10 appearances for the business types Winnie serves, then audience fit, then Tranco popularity.
- 1
Private School Review
Education
In Google's top 10 for 2 searches for schools (best #2).
Free + paidTranco #110,616Dofollow link
- 2
Care.com
Home services
In Google's top 10 for 1 search for childcare providers (best #7).
PaidTranco #12,932Nofollow link
- 3
Yelp
Review platform
In Google's top 10 for 1 search for schools (best #8).
Free + paidTranco #715Nofollow link
- 4
Wyzant
Education
Same kind of site. Not in the top 10 of our searches for these types.
Free + paidTranco #38,554
Questions about Winnie
Is Winnie worth it for a business?
A secondary listing, with little measured reach in Google. Winnie made Google's top 10 in 1 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for schools. A basic listing is free; paid options are sold on top. This is our reading of the measured data.
How much does a Winnie listing cost?
Free + paid options. What we found: 'List your program for free'; 'Claim Your Free Page'; paid tools include Pro upgrade, promotion for priority in search, advertising and job highlights (prices not shown).. Checked Oct 20, 2026.
Is a link from Winnie dofollow?
No link to your site, as reported in our census.
How do I add my business to Winnie?
Start at winnie.com/provider-signup. Approval: not stated (Claim an existing page or create one via provider sign-up ('Claim Your Free Page'); verification described as a 'verified page'; timing not stated.). Have your details ready first (see "How to list" above).
What are the best Winnie alternatives?
Ranked by the same evidence: Private School Review, Care.com, and Yelp. The full list of 4 is above, with the searches each one appeared in.
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