- Link type
- Nofollow link
- Per BrightLocal, not our test
- Shows up in searches for
- 2 business types
- Best #8, funeral homes
- Popularity
- Tranco #4,621
- #181 of 1,712 directory sites
- Countries
- Worldwide
Not established yet: price, approval time. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 2 sources
Is ZoomInfo worth it?
Our reading of the measured data, not a score.
Yes, for funeral homes.
ZoomInfo made Google's top 10 in 3 of the 280 buyer searches we ran for the 70 business types it accepts. It didn't show up for accountants, addiction treatment centers, alternative medicine practitioners, and 65 other types. We couldn't establish the price from its public pages. Profile links are reported nofollow, so list for customers, not for SEO links.
- Strongest for
- Funeral homes
What works
- Showed up in Google for funeral homes, as high as #8
- Busier than most directory sites: #181 of 1,712 by Tranco
Watch out for
- Not in Google's top 10 for accountants, addiction treatment centers, alternative medicine practitioners, and 65 other types; use those industries' own directories
- Nofollow links: list for customers, not for SEO
Measured fit, by business group
How often ZoomInfo made Google's top 10 in our US buyer searches for the types it accepts.
- Community & nonprofit 2/12
Some · 3 types
- Education & childcare 1/12
Some · 3 types
- Home services & trades 0/72
Not seen · 18 types
- Health & wellness 0/48
Not seen · 12 types
- Food, drink & hospitality 0/32
Not seen · 8 types
- Weddings & events 0/28
Not seen · 7 types
- Legal, finance & insurance 0/20
Not seen · 5 types
- Real estate 0/20
Not seen · 5 types
- Automotive 0/12
Not seen · 3 types
- Beauty & fitness 0/12
Not seen · 3 types
- Pets 0/8
Not seen · 2 types
- B2B & professional firms 0/4
Not seen · 1 type
Where ZoomInfo shows up when people search
We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.
- 2 of 4
- Schools1 of 4
Accepts but didn't rank for: Suppliers and wholesalers (0 of 4).
Local types where it didn't rank: Accountants, Addiction treatment centers, Alternative medicine practitioners, Architects, Auto body shops, Auto repair shops, Bars and breweries, Cafes, Campgrounds, Car dealers, and 58 more.
"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure
What ZoomInfo costs and who can list
As stated on ZoomInfo's own pages or reported by a named source. Checked Oct 20, 2026.
- Who can list
-
- Any local business
- Suppliers and wholesalers
Census audience: b2b companies, local businesses · Worldwide
- Link attribute
- Nofollow link. Per BrightLocal's list, not our test.
Not established: price and approval process. Prices and rules change; the linked pages are the authority.
How to add your business to ZoomInfo
- 1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (local listing), not a list published by ZoomInfo.
- 2
Find the sign-up path
We haven't found a public submit page. Start from zoominfo.com.
- 3
Wait for approval
ZoomInfo doesn't state a review time.
- 4
Check the watch-outs
2 things to know before you claim.
ZoomInfo alternatives
Ranked by the same evidence: Google top-10 appearances for the business types ZoomInfo serves, then audience fit, then Tranco popularity.
- 1
Yelp
Review platform
In Google's top 10 for 5 searches across 2 of the same business types, led by funeral homes and schools (best #2).
Free + paidTranco #715Nofollow link
- 2
Facebook Pages
Social profile
In Google's top 10 for 1 search for funeral homes (best #5).
FreeTranco #3 (host)Nofollow link
- 3
Yellowpages.com (Thryv)
Yellow pages
In Google's top 10 for 1 search for funeral homes (best #9).
Free + paidTranco #9,744
- 4
LinkedIn Company Pages
Social profile
Accepts any local business and suppliers and wholesalers. Not in the top 10 of our searches for these types.
FreeTranco #18 (host)Nofollow link
- 5
Google Business Profile
Maps and navigation
Accepts any local business. Not in the top 10 of our searches for these types.
FreeTranco #1 (host)Dofollow link
- 6
Instagram
Social profile
Accepts any local business. Not in the top 10 of our searches for these types.
FreeTranco #13 (host)Nofollow link
- 7
Baidu Maps
National directory
Accepts any local business. Not in the top 10 of our searches for these types.
Free + paidTranco #80
- 8
Trustpilot
Consumer reviews
Accepts any local business. Not in the top 10 of our searches for these types.
Free + paidTranco #354Nofollow link
Questions about ZoomInfo
Is ZoomInfo worth it for a business?
Yes, for funeral homes. ZoomInfo made Google's top 10 in 3 of the 280 buyer searches we ran for the 70 business types it accepts. It didn't show up for accountants, addiction treatment centers, alternative medicine practitioners, and 65 other types. We couldn't establish the price from its public pages. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.
How much does a ZoomInfo listing cost?
Not established. We read ZoomInfo's public pages on Oct 20, 2026 and found no stated price. Check zoominfo.com before you commit.
Is a link from ZoomInfo dofollow?
Nofollow link, according to BrightLocal's dofollow/nofollow list; we haven't tested it ourselves.
How do I add my business to ZoomInfo?
We haven't found a public submit page; start from zoominfo.com. Approval: not stated. Have your details ready first (see "How to list" above).
What are the best ZoomInfo alternatives?
Ranked by the same evidence: Yelp, Facebook Pages, and Yellowpages.com (Thryv). The full list of 8 is above, with the searches each one appeared in.
Run ZoomInfo?
Link to this profile with a TopDirs badge. Get the code →