Trustpilot listing

Public review profile widely shown in search; free business account to claim and respond.

Consumer reviews · trustpilot.com

Submit your listing Visit trustpilot.com

Cost to list: Free + paid; Free listing, paid upgrades
Approval: Editorial review
Link type: Nofollow link; Per BrightLocal, not our test
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #354; #24 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 5 sources

Is Trustpilot worth it?

Our reading of the measured data, not a score.

For its audience

Worth it if your buyers read reviews here.

Trustpilot didn't make Google's top 10 in any of the 293 buyer searches we ran for the 73 business types it accepts. That's typical: directories of any kind held only 25% of the top-10 spots in those searches, so what Trustpilot offers is the people who browse it directly. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

The basic listing is free
One of the most-visited directory sites: #24 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for accountants, addiction treatment centers, agencies, and 70 other types (0 of 293 searches)
Paid upgrades are sold on top of the free listing
Nofollow links: list for customers, not for SEO
Regional prices differ

Measured fit, by business group

How often Trustpilot made Google's top 10 in our US buyer searches for the types it accepts.

Home services & trades 0/72

Not seen · 18 types
Health & wellness 0/48

Not seen · 12 types
Food, drink & hospitality 0/32

Not seen · 8 types
Weddings & events 0/28

Not seen · 7 types
Legal, finance & insurance 0/20

Not seen · 5 types
Real estate 0/20

Not seen · 5 types
Automotive 0/12

Not seen · 3 types
Education & childcare 0/12

Not seen · 3 types
Community & nonprofit 0/12

Not seen · 3 types
Beauty & fitness 0/12

Not seen · 3 types
Online products & creators 0/8

Not seen · 2 types
Pets 0/8

Not seen · 2 types

See every search result →

Where Trustpilot shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Not in the top 10 of any search we ran.

Common for niche, community and launch sites. What they offer is the audience that browses them directly, not a page that ranks for generic searches.

Accepts but didn't rank for: Agencies (0 of 4), Online stores (0 of 4), Mobile apps (0 of 4), SaaS products (0 of 5).

Local types where it didn't rank: Accountants, Addiction treatment centers, Agencies, Alternative medicine practitioners, Architects, Auto body shops, Auto repair shops, Bars and breweries, Cafes, Campgrounds, and 63 more.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Trustpilot costs and who can list

As stated on Trustpilot's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Any local business

Agencies
Online stores
Mobile apps
SaaS products

Census audience: any business, agencies, saas, ecommerce, local businesses, b2c apps · Worldwide
Pricing: Free + paid options

Free account (50 review invitations/month). Paid plans, 12-month commitment, billed annually, per domain: Starter from $99/mo (100 invitations, new small businesses up to $5M revenue), Plus from $319/mo (300 invitations, 14-day free trial), Premium from $799/mo (1,000 invitations), Enterprise contact sales.
Approval: Editorial review. Instant/self-serve claim: create a free Trustpilot Business account; with an email on the website's domain setup completes after activating the emailed link, otherwise verify the domain (domain email, HTML file upload, Google Search Console, meta tag, or DNS TXT record, which can take up to 72 hours to propagate). Profiles for unclaimed businesses can already exist from consumer reviews.
Link attribute: Nofollow link. Per BrightLocal's list, not our test.
Requirements: Business website/domain and ability to verify it (domain-matching email, file upload, GSC, meta tag or DNS TXT); optional further verification (proof of identity, verified Google Business Profile).
Note: trustpilot.com review pages return HTTP 403 (bot protection) to curl; link rel not inspected.
Sources: business.trustpilot.com/pricing
support.trustpilot.com/hc/en-us/articles/115015561467--How-do-I-claim-my-company-profile-
support.trustpilot.com/hc/en-us/articles/360019072354-Verify-your-domain
support.trustpilot.com/hc/en-us/articles/4402762756114-Verify-details-about-your-business
business.trustpilot.com

Prices and rules change; the linked pages are the authority.

How to get listed on Trustpilot

1
Prepare your details

Trustpilot asks for: Business website/domain and ability to verify it (domain-matching email, file upload, GSC, meta tag or DNS TXT); optional further verification (proof of identity, verified Google Business Profile).
- Company and product profile with categories
- Link to your public pricing page
- Screenshots and a short product description
- A list of customers you can ask for honest reviews
- Someone who will answer reviews, good and bad
Our standard checklist for this kind of site (software review site), not a list published by Trustpilot.
2

Open the submit page
business.trustpilot.com/signup
Also: business.trustpilot.com
3

Approval: editorial review

Instant/self-serve claim: create a free Trustpilot Business account; with an email on the website's domain setup completes after activating the emailed link, otherwise verify the domain (domain email, HTML file upload, Google Search Console, meta tag, or DNS TXT record, which can take up to 72 hours to propagate). Profiles for unclaimed businesses can already exist from consumer reviews.
4

Check the watch-outs

4 things to know before you post.

Trustpilot alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Trustpilot serves, then audience fit, then Tranco popularity.

Questions about Trustpilot

Is Trustpilot worth it for getting listed?

Worth it if your buyers read reviews here. Trustpilot didn't make Google's top 10 in any of the 293 buyer searches we ran for the 73 business types it accepts. That's typical: directories of any kind held only 25% of the top-10 spots in those searches, so what Trustpilot offers is the people who browse it directly. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Trustpilot listing cost?

Free + paid options. What we found: Free account (50 review invitations/month). Paid plans, 12-month commitment, billed annually, per domain: Starter from $99/mo (100 invitations, new small businesses up to $5M revenue), Plus from $319/mo (300 invitations, 14-day free trial), Premium from $799/mo (1,000 invitations), Enterprise contact sales.. Checked Oct 20, 2026.

Is a link from Trustpilot dofollow?

Nofollow link, according to BrightLocal's dofollow/nofollow list; we haven't tested it ourselves.

How do I get listed on Trustpilot?

Start at business.trustpilot.com/signup. Approval: editorial review (Instant/self-serve claim: create a free Trustpilot Business account; with an email on the website's domain setup completes after activating the emailed link, otherwise verify the domain (domain email, HTML file upload, Google Search Console, meta tag, or DNS TXT record, which can take up to 72 hours to propagate). Profiles for unclaimed businesses can already exist from consumer reviews.). Have your details ready first (see "How to list" above).

What are the best Trustpilot alternatives?

Ranked by the same evidence: GoodFirms, Semrush Agency Partners, and DesignRush. The full list of 8 is above, with the searches each one appeared in.

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