G2 listing

The largest B2B software review marketplace; a free profile puts you in category grids buyers and AI assistants read.

Consumer reviews · g2.com

Cost to list: Free + paid; Free listing, paid upgrades
Approval: Reviewed in days
Shows up in searches for: 3 business types; Top directory for 1
Popularity: Tranco #4,030; #158 of 1,712 directory sites
Countries: Worldwide

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 2 sources

Is G2 worth it?

Our reading of the measured data, not a score.

For its audience

Worth it if your buyers read reviews here.

G2 made Google's top 10 in 1 of the 13 buyer searches we ran for the 3 business types it accepts. It didn't show up for agencies and IT and software development companies. That's typical: directories of any kind held only 18% of the top-10 spots in those searches, so what G2 offers is the people who browse it directly. A basic listing is free; paid options are sold on top.

What works

The top-ranked directory in Google for 1 business type, out of the 100 we searched
The basic listing is free
Busier than most directory sites: #158 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for agencies and IT and software development companies (0 of 8 searches)
Paid upgrades are sold on top of the free listing
G2 signed an agreement (2026-01-29) to acquire Capterra, Software Advice and GetApp from Gartner; listings across these may consolidate. g2.com blocks bots (403)

Measured fit, by business type

How often G2 made Google's top 10 in our US buyer searches for the types it accepts.

SaaS products 1/5

Some · best #4
Agencies 0/4

Not seen
IT and software development companies 0/4

Not seen

See every search result →

Where G2 shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

G2 accepts 3 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

SaaS products

1/5

G2 ranked as high as #4 in 1 of these searches. Directories of any kind held 7% of the top-10 spots.

Directories

TechnologyAdvice 2/5

Other sites

youtube.com, emailtooltester.com, reddit.com

Searches: “best crm software”, “best project management software”, “hubspot alternatives”, “best accounting software for small business”, “best email marketing software” result
Digital products check eligibility

1/3

G2 ranked as high as #1 in 1 of these searches. Directories of any kind held 20% of the top-10 spots.

Directories

Dealify 1/3, AppSumo 1/3, StackSocial 1/3

Other sites

reddit.com, appsfomo.com, sellfy.com

Searches: “best lifetime deals software”, “appsumo alternatives”, “gumroad alternatives” result
AI tools check eligibility

1/5

G2 ranked as high as #4 in 1 of these searches. Directories of any kind held 2% of the top-10 spots.

Other sites

youtube.com, reddit.com, deepai.org

Searches: “ai video generator”, “best ai writing tools”, “ai headshot generator”, “chatgpt alternatives”, “best ai tools for marketing” result
Agencies

0/4

Not in the top 10 of any of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Semrush Agency Partners 2/4, DesignRush 2/4, GoodFirms 2/4

Other sites

clay.global, ramotion.com, avenuez.com

Searches: “best digital marketing agencies”, “seo agency”, “top web design agencies”, “best branding agencies”
IT and software development companies

0/4

Not in the top 10 of any of these searches. Directories of any kind held 18% of the top-10 spots.

Directories

Clutch 2/4, Techreviewer 1/4, DesignRush 1/4

Other sites

reddit.com, esparkinfo.com, blackthorn-vision.com

Searches: “top software development companies”, “best mobile app development companies”, “managed it services companies”, “custom software development company”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What G2 costs and who can list

As stated on G2's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Agencies
IT and software development companies
SaaS products

Census audience: saas, software vendors, it services, agencies, b2b software vendors · Worldwide
Pricing: Free + paid options

Free plan: basic profile, claim your profile, collect reviews, unlimited users. Paid G2 Marketing Solutions packages and add-ons (CTAs, content, deals, buyer intent, etc.) via 'Contact sales'; no public prices.
Approval: Reviewed in days. Submit the new-profile request form; product is 'conditionally approved' and G2's research team verifies it in about 3-5 business days before placing it in a category; then claim the profile, and claim requests are reviewed for final approval within 1-3 business days.
Requirements: Business email/G2 account; product or service details for the request form.
Note: g2.com product pages return HTTP 403 (bot protection) to curl; link rel not inspected.
Sources: sell.g2.com/create-a-profile
sell.g2.com/plans

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to get listed on G2

1
Prepare your details

G2 asks for: Business email/G2 account; product or service details for the request form.
- Company and product profile with categories
- Link to your public pricing page
- Screenshots and a short product description
- A list of customers you can ask for honest reviews
- Someone who will answer reviews, good and bad
Our standard checklist for this kind of site (software review site), not a list published by G2.
2

Open the submit page
sell.g2.com/create-a-profile
Also: g2.com/products/new
3

Approval: reviewed in days

Submit the new-profile request form; product is 'conditionally approved' and G2's research team verifies it in about 3-5 business days before placing it in a category; then claim the profile, and claim requests are reviewed for final approval within 1-3 business days.
4

Check the watch-outs

3 things to know before you post.

G2 alternatives

Ranked by the same evidence: Google top-10 appearances for the business types G2 serves, then audience fit, then Tranco popularity.

Questions about G2

Is G2 worth it for getting listed?

Worth it if your buyers read reviews here. G2 made Google's top 10 in 1 of the 13 buyer searches we ran for the 3 business types it accepts. It didn't show up for agencies and IT and software development companies. That's typical: directories of any kind held only 18% of the top-10 spots in those searches, so what G2 offers is the people who browse it directly. A basic listing is free; paid options are sold on top. This is our reading of the measured data.

How much does a G2 listing cost?

Free + paid options. What we found: Free plan: basic profile, claim your profile, collect reviews, unlimited users. Paid G2 Marketing Solutions packages and add-ons (CTAs, content, deals, buyer intent, etc.) via 'Contact sales'; no public prices.. Checked Oct 20, 2026.

Is a link from G2 dofollow?

Unknown. We haven't tested G2's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I get listed on G2?

Start at sell.g2.com/create-a-profile. Approval: reviewed in days (Submit the new-profile request form; product is 'conditionally approved' and G2's research team verifies it in about 3-5 business days before placing it in a category; then claim the profile, and claim requests are reviewed for final approval within 1-3 business days.). Have your details ready first (see "How to list" above).

What are the best G2 alternatives?

Ranked by the same evidence: GoodFirms, DesignRush, and Clutch. The full list of 8 is above, with the searches each one appeared in.

Run G2?

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