GoodFirms listing

Free research-verified profile with reviews and Leader Matrix rankings across IT and agency categories.

Software reviews · goodfirms.co

Submit your listing Visit goodfirms.co

Cost to list: Free + paid; Free listing, paid upgrades
Approval: Editorial review
Link type: Nofollow link; Checked on a live listing
Shows up in searches for: 2 business types; Best #5, agencies
Popularity: Tranco #25,505; #432 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 4 sources

Is GoodFirms worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for agencies.

GoodFirms made Google's top 10 in 3 of the 18 buyer searches we ran for the 4 business types it accepts. It didn't show up for developer tools and SaaS products. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links.

Strongest for: Agencies

What works

Showed up in Google for agencies, as high as #5
The basic listing is free

Watch out for

Not in Google's top 10 for developer tools and SaaS products; use those industries' own directories
Paid upgrades are sold on top of the free listing
Nofollow links: list for customers, not for SEO
Only ~23% of free applications accepted per their page
Third-party guide witscode.com (checked 2026-10-18) reports: nofollow

Measured fit, by business type

How often GoodFirms made Google's top 10 in our US buyer searches for the types it accepts.

Agencies 2/4

Strong · best #5
IT and software development companies 1/4

Some · best #5
Developer tools 0/5

Not seen
SaaS products 0/5

Not seen

See every search result →

Where GoodFirms shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

GoodFirms accepts 4 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Agencies

2/4

GoodFirms ranked as high as #5 in 2 of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Semrush Agency Partners 2/4, DesignRush 2/4, Web Design Rankings 2/4

Other sites

clay.global, ramotion.com, avenuez.com

Searches: “best digital marketing agencies”, “seo agency”, “top web design agencies”, “best branding agencies” result
IT and software development companies

1/4

GoodFirms ranked as high as #5 in 1 of these searches. Directories of any kind held 18% of the top-10 spots.

Directories

Clutch 2/4, Techreviewer 1/4, DesignRush 1/4

Other sites

reddit.com, esparkinfo.com, blackthorn-vision.com

Searches: “top software development companies”, “best mobile app development companies”, “managed it services companies”, “custom software development company” result
Developer tools

0/5

Not in the top 10 of any of these searches. Directories of any kind held 10% of the top-10 spots.

Directories

Medium 1/5, Notion Marketplace 1/5, PeerSpot 1/5

Other sites

reddit.com, speedscale.com, youtube.com

Searches: “best api testing tools”, “postman alternatives”, “best code review tools”, “best ci cd tools”, “heroku alternatives”
SaaS products

0/5

Not in the top 10 of any of these searches. Directories of any kind held 7% of the top-10 spots.

Directories

TechnologyAdvice 2/5, G2 1/5

Other sites

youtube.com, emailtooltester.com, reddit.com

Searches: “best crm software”, “best project management software”, “hubspot alternatives”, “best accounting software for small business”, “best email marketing software”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What GoodFirms costs and who can list

As stated on GoodFirms's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Agencies
Developer tools
IT and software development companies
SaaS products

Census audience: software developers, it services, agencies, saas, it firms, software vendors · Worldwide
Pricing: Free + paid options

Free $0 forever (no card, no expiry); PRO $49/month billed annually at $588/year; Goodfirms Sponsors pricing on request.
Approval: Editorial review. Manual: 'Apply for free listing', '4-Step Research Verification by the Goodfirms research team', page states 23% acceptance rate. No timeline stated on the get-listed page.
Link attribute: Nofollow link. We checked a live listing on Oct 20, 2026: goodfirms.co/company/instinctools.
Note: 'Visit Website' rel='nofollow noopener', UTM-tagged.
Sources: goodfirms.co/get-listed
goodfirms.co/company/instinctools
goodfirms.co
help.goodfirms.co/is-it-free-to-get-listed-on-goodfirms

Prices and rules change; the linked pages are the authority.

How to get listed on GoodFirms

1
Prepare your details
- Company and product profile with categories
- Link to your public pricing page
- Screenshots and a short product description
- A list of customers you can ask for honest reviews
- Someone who will answer reviews, good and bad
Our standard checklist for this kind of site (software review site), not a list published by GoodFirms.
2

Open the submit page
goodfirms.co/get-listed
3

Approval: editorial review

Manual: 'Apply for free listing', '4-Step Research Verification by the Goodfirms research team', page states 23% acceptance rate. No timeline stated on the get-listed page.
4

Check the watch-outs

5 things to know before you post.

GoodFirms alternatives

Ranked by the same evidence: Google top-10 appearances for the business types GoodFirms serves, then audience fit, then Tranco popularity.

Questions about GoodFirms

Is GoodFirms worth it for getting listed?

Yes, for agencies. GoodFirms made Google's top 10 in 3 of the 18 buyer searches we ran for the 4 business types it accepts. It didn't show up for developer tools and SaaS products. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a GoodFirms listing cost?

Free + paid options. What we found: Free $0 forever (no card, no expiry); PRO $49/month billed annually at $588/year; Goodfirms Sponsors pricing on request.. Checked Oct 20, 2026.

Is a link from GoodFirms dofollow?

Nofollow link, as reported in our census.

How do I get listed on GoodFirms?

Start at goodfirms.co/get-listed. Approval: editorial review (Manual: 'Apply for free listing', '4-Step Research Verification by the Goodfirms research team', page states 23% acceptance rate. No timeline stated on the get-listed page.). Have your details ready first (see "How to list" above).

What are the best GoodFirms alternatives?

Ranked by the same evidence: DesignRush, TechnologyAdvice, and Clutch. The full list of 8 is above, with the searches each one appeared in.

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