AppSumo listing

Largest lifetime-deal marketplace; a campaign can bring thousands of paying early users and reviews.

Marketplace · appsumo.com

Submit your listing Visit appsumo.com

Cost to list: Paid; Paying is required to list
Approval: Reviewed in days
Link type: Dofollow link; Checked on a live listing
Shows up in searches for: 1 business type; Best #8, digital products
Popularity: Tranco #38,661; #539 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 3 sources

Is AppSumo worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

AppSumo made Google's top 10 in 1 of the 17 buyer searches we ran for the 4 business types it accepts. It didn't show up for AI tools, SaaS products, and startups. That's typical: directories of any kind held only 16% of the top-10 spots in those searches, so what AppSumo offers is the people who browse it directly. You have to pay to be listed. Profile links are reported dofollow.

What works

Showed up in Google for digital products, as high as #8
Dofollow profile link (we checked a live listing)

Watch out for

Not in Google's top 10 for AI tools, SaaS products, and startups (0 of 14 searches)
You have to pay to be listed
Revenue-share marketplace; terms not read
Must price below your normal price; listing stays 120+ days

Measured fit, by business type

How often AppSumo made Google's top 10 in our US buyer searches for the types it accepts.

Digital products 1/3

Some · best #8
AI tools 0/5

Not seen
SaaS products 0/5

Not seen
Startups 0/4

Not seen

See every search result →

Where AppSumo shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

AppSumo accepts 4 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Digital products

1/3

AppSumo ranked as high as #8 in 1 of these searches. Directories of any kind held 20% of the top-10 spots.

Directories

Dealify 1/3, G2 1/3, StackSocial 1/3

Other sites

reddit.com, appsfomo.com, sellfy.com

Searches: “best lifetime deals software”, “appsumo alternatives”, “gumroad alternatives” result
AI tools

0/5

Not in the top 10 of any of these searches. Directories of any kind held 2% of the top-10 spots.

Directories

G2 1/5

Other sites

youtube.com, reddit.com, deepai.org

Searches: “ai video generator”, “best ai writing tools”, “ai headshot generator”, “chatgpt alternatives”, “best ai tools for marketing”
SaaS products

0/5

Not in the top 10 of any of these searches. Directories of any kind held 7% of the top-10 spots.

Directories

TechnologyAdvice 2/5, G2 1/5

Other sites

youtube.com, emailtooltester.com, reddit.com

Searches: “best crm software”, “best project management software”, “hubspot alternatives”, “best accounting software for small business”, “best email marketing software”
Startups

0/4

Not in the top 10 of any of these searches. Directories of any kind held 39% of the top-10 spots.

Directories

r/SaaS 3/4, Facebook Pages 1/4, Instagram 1/4

Other sites

quora.com, peerlist.io, ycombinator.com

Searches: “product hunt alternatives”, “where to launch a startup”, “startup directories”, “best startup launch platforms”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What AppSumo costs and who can list

As stated on AppSumo's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: AI tools
Digital products
SaaS products
Startups

Census audience: saas founders, software vendors, ai tools, saas · Worldwide
Pricing: Paid

Free to apply, nothing upfront; AppSumo runs on revenue share, with rates negotiated by product category and expected performance.
Approval: Reviewed in days. Curated application review: team evaluates functionality, partner stability, market fit and value; about 10% acceptance rate. Accepted products collaborate on deal structure, then launch (campaigns typically ~60 days). Application takes about 5 minutes; no review timeframe stated.
Link attribute: Dofollow link. We checked a live listing on Oct 20, 2026: appsumo.com/products/adaptlypost.
Requirements: Working product (not beta/pre-launch); stable business with runway and team; audience overlapping small businesses/marketers/creators/agencies; customer support plan and willingness to respond to reviews.
Sources: sell.appsumo.com
appsumo.com/products/adaptlypost
help.appsumo.com/article/112-partner-costs-and-revenue

Prices and rules change; the linked pages are the authority.

How to get listed on AppSumo

1
Prepare your details

AppSumo asks for: Working product (not beta/pre-launch); stable business with runway and team; audience overlapping small businesses/marketers/creators/agencies; customer support plan and willingness to respond to reviews.
- Product name, a one-line tagline and a short description
- Logo plus screenshots or a short demo video
- Personal maker accounts for the founders
- A launch date and a first comment on why you built it
- A live URL a new visitor can try without a sales call
Our standard checklist for this kind of site (launch platform), not a list published by AppSumo.
2

Open the submit page
partners.appsumo.com/self-submission
3

Approval: reviewed in days

Curated application review: team evaluates functionality, partner stability, market fit and value; about 10% acceptance rate. Accepted products collaborate on deal structure, then launch (campaigns typically ~60 days). Application takes about 5 minutes; no review timeframe stated.
4

Check the watch-outs

4 things to know before you post.

AppSumo alternatives

Ranked by the same evidence: Google top-10 appearances for the business types AppSumo serves, then audience fit, then Tranco popularity.

Questions about AppSumo

Is AppSumo worth it for getting listed?

A secondary listing, with little measured reach in Google. AppSumo made Google's top 10 in 1 of the 17 buyer searches we ran for the 4 business types it accepts. It didn't show up for AI tools, SaaS products, and startups. That's typical: directories of any kind held only 16% of the top-10 spots in those searches, so what AppSumo offers is the people who browse it directly. You have to pay to be listed. Profile links are reported dofollow. This is our reading of the measured data.

How much does a AppSumo listing cost?

Paid. What we found: Free to apply, nothing upfront; AppSumo runs on revenue share, with rates negotiated by product category and expected performance.. Checked Oct 20, 2026.

Is a link from AppSumo dofollow?

Dofollow link, as reported in our census.

How do I get listed on AppSumo?

Start at partners.appsumo.com/self-submission. Approval: reviewed in days (Curated application review: team evaluates functionality, partner stability, market fit and value; about 10% acceptance rate. Accepted products collaborate on deal structure, then launch (campaigns typically ~60 days). Application takes about 5 minutes; no review timeframe stated.). Have your details ready first (see "How to list" above).

What are the best AppSumo alternatives?

Ranked by the same evidence: G2, r/SaaS, and TechnologyAdvice. The full list of 8 is above, with the searches each one appeared in.

Run AppSumo?

Link to this profile with a TopDirs badge. Get the code →