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Facebook Pages for business

A Business/Brand Page customers can find, review and message.

Social profile · facebook.com

Claim or add your listing Visit facebook.com
Cost to list
Free
Approval
Editorial review
Link type
Nofollow link
Per BrightLocal, not our test
Shows up in searches for
24 business types
Top directory for 1
Popularity
Tranco #3
Rank of facebook.com
Countries
Worldwide

Checked Oct 20, 2026 · 3 sources

Is Facebook Pages worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for locksmiths, optometrists, and home inspectors.

Facebook Pages made Google's top 10 in 24 of the 276 buyer searches we ran for the 69 business types it accepts. It didn't show up for accountants, addiction treatment centers, auto repair shops, and 45 other types. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

  • The top-ranked directory in Google for 1 business type, out of the 100 we searched
  • The #2 widest Google reach of the 1,807 directories we track
  • Free to list

Watch out for

  • Not in Google's top 10 for accountants, addiction treatment centers, auto repair shops, and 45 other types; use those industries' own directories
  • Nofollow links: list for customers, not for SEO

Measured fit, by business group

How often Facebook Pages made Google's top 10 in our US buyer searches for the types it accepts.

  • Community & nonprofit 3/12

    Some · 3 types

  • Real estate 3/20

    Some · 5 types

  • Weddings & events 4/28

    Some · 7 types

  • Pets 1/8

    Some · 2 types

  • Home services & trades 7/72

    Some · 18 types

  • Health & wellness 4/48

    Some · 12 types

  • Beauty & fitness 1/12

    Some · 3 types

  • Automotive 1/12

    Some · 3 types

  • Food, drink & hospitality 0/32

    Not seen · 8 types

  • Legal, finance & insurance 0/20

    Not seen · 5 types

  • Education & childcare 0/12

    Not seen · 3 types

See every search result →

Where Facebook Pages shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Show all 24 business types

Local types where it didn't rank: Accountants, Addiction treatment centers, Auto repair shops, Bars and breweries, Cafes, Campgrounds, Car dealers, Caterers, Childcare providers, Chiropractors, and 38 more.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Facebook Pages costs and who can list

As stated on Facebook Pages's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list
  • Any local business

Census audience: local businesses · Worldwide

Pricing

Free

  • Meta describes Pages as a free tool; the Create Page flow offers a free business Page. Ads/boosting are separate paid products.
Approval
Editorial review. Instant self-serve creation from a Facebook account (choose name and category); no pre-review stated.
Link attribute
Nofollow link. Per BrightLocal's list, not our test.

Facebook returned HTTP 400 / login shells to normal browser-UA curl, and no JS browser was available, so a Page's website-link rel was not inspected (crawler-UA spoofing was not used).

Requirements
Personal Facebook account; Page name and category.
Sources

Prices and rules change; the linked pages are the authority.

How to add your business to Facebook Pages

  1. 1

    Prepare your details

    Facebook Pages asks for: Personal Facebook account; Page name and category.

    • Business name, address and phone written exactly as on your Google Business Profile and website
    • Primary category, plus the services you actually offer
    • Opening hours, service area and website URL
    • Real photos: storefront or vehicle, team, finished work
    • Access to the business phone or email, in case it verifies ownership
    • A way to ask real customers for reviews (never buy them)

    Our standard checklist for this kind of site (local listing), not a list published by Facebook Pages.

  2. 2

    Open the claim page

    facebook.com/pages/creation
  3. 3

    Approval: editorial review

    Instant self-serve creation from a Facebook account (choose name and category); no pre-review stated.

  4. 4

    Check the watch-outs

    2 things to know before you claim.

Facebook Pages alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Facebook Pages serves, then audience fit, then Tranco popularity.

  1. 1

    Yelp

    Review platform

    In Google's top 10 for 63 searches across 21 of the same business types, led by locksmiths and veterinarians (best #1).

    Free + paidTranco #715Nofollow link

  2. 2

    Instagram

    Social profile

    In Google's top 10 for 17 searches across 10 of the same business types, led by retail stores and event planners (best #1).

    FreeTranco #13 (host)Nofollow link

  3. 3

    Thumbtack

    Home services

    In Google's top 10 for 5 searches across 4 of the same business types, led by pool builders and home inspectors (best #2).

    Free + paidTranco #7,692Nofollow link

  4. 4

    Angi

    Home services

    In Google's top 10 for 5 searches across 4 of the same business types, led by pool builders and locksmiths (best #3).

    Free + paidTranco #5,817Dofollow link

  5. 5

    WeddingWire

    Weddings events

    In Google's top 10 for 5 searches across 3 of the same business types, led by wedding photographers and event rental companies (best #2).

    Free + paidTranco #14,244Nofollow link

  6. 6

    ZoomInfo

    B2B directory

    In Google's top 10 for 2 searches for funeral homes (best #8).

    Cost unknownTranco #4,621Nofollow link

  7. 7

    LinkedIn Company Pages

    Social profile

    In Google's top 10 for 1 search for event planners (best #8).

    FreeTranco #18 (host)Nofollow link

  8. 8

    Better Business Bureau

    Review platform

    In Google's top 10 for 1 search for solar installers (best #4).

    Free + paidTranco #1,344Nofollow link

Questions about Facebook Pages

Is Facebook Pages worth it for a business?

Yes, for locksmiths, optometrists, and home inspectors. Facebook Pages made Google's top 10 in 24 of the 276 buyer searches we ran for the 69 business types it accepts. It didn't show up for accountants, addiction treatment centers, auto repair shops, and 45 other types. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Facebook Pages listing cost?

Free. What we found: Meta describes Pages as a free tool; the Create Page flow offers a free business Page. Ads/boosting are separate paid products.. Checked Oct 20, 2026.

Is a link from Facebook Pages dofollow?

Nofollow link, according to BrightLocal's dofollow/nofollow list; we haven't tested it ourselves.

How do I add my business to Facebook Pages?

Start at facebook.com/pages/creation. Approval: editorial review (Instant self-serve creation from a Facebook account (choose name and category); no pre-review stated.). Have your details ready first (see "How to list" above).

What are the best Facebook Pages alternatives?

Ranked by the same evidence: Yelp, Instagram, and Thumbtack. The full list of 8 is above, with the searches each one appeared in.

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