Better Business Bureau for business
A BBB Business Profile, optionally with accreditation badge and rating.
Review platform · bbb.org
- Cost to list
- Free + paid
- Free listing, paid upgrades
- Approval
- Not stated
- Link type
- Nofollow link
- Checked on a live listing
- Shows up in searches for
- 4 business types
- Best #1, electricians
- Popularity
- Tranco #1,344
- #79 of 1,712 directory sites
- Countries
- Canada, United States
Checked Oct 20, 2026 · 3 sources
Is Better Business Bureau worth it?
Our reading of the measured data, not a score.
Yes, for electricians.
Better Business Bureau made Google's top 10 in 6 of the 276 buyer searches we ran for the 69 business types it accepts. It didn't show up for accountants, addiction treatment centers, alternative medicine practitioners, and 62 other types. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links.
- Strongest for
- Electricians
What works
- Showed up in Google for electricians, as high as #1
- The basic listing is free
- Busier than most directory sites: #79 of 1,712 by Tranco
Watch out for
- Not in Google's top 10 for accountants, addiction treatment centers, alternative medicine practitioners, and 62 other types; use those industries' own directories
- Paid upgrades are sold on top of the free listing
- Nofollow links: list for customers, not for SEO
Measured fit, by business group
How often Better Business Bureau made Google's top 10 in our US buyer searches for the types it accepts.
- Home services & trades 6/72
Some · 18 types
- Health & wellness 0/48
Not seen · 12 types
- Food, drink & hospitality 0/32
Not seen · 8 types
- Weddings & events 0/28
Not seen · 7 types
- Legal, finance & insurance 0/20
Not seen · 5 types
- Real estate 0/20
Not seen · 5 types
- Automotive 0/12
Not seen · 3 types
- Education & childcare 0/12
Not seen · 3 types
- Community & nonprofit 0/12
Not seen · 3 types
- Beauty & fitness 0/12
Not seen · 3 types
- Pets 0/8
Not seen · 2 types
Where Better Business Bureau shows up when people search
We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.
- 3 of 4
- 1 of 4
- 1 of 4
- 1 of 4
Local types where it didn't rank: Accountants, Addiction treatment centers, Alternative medicine practitioners, Architects, Auto body shops, Auto repair shops, Bars and breweries, Cafes, Campgrounds, Car dealers, and 55 more.
"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure
What Better Business Bureau costs and who can list
As stated on Better Business Bureau's own pages or reported by a named source. Checked Oct 20, 2026.
- Who can list
-
- Any local business
Census audience: any us/canada business, service providers, local businesses, all businesses · Canada, United States
- Pricing
-
Free + paid options
- BBB Business Profile is free to claim or request; BBB Accreditation requires an annual dues investment (amount set by the local BBB, not published).
- Approval
- Not stated. Free profile: search for the business, then claim the existing profile or submit a request to add a new one. Accreditation: submit an application and your local BBB contacts you by phone or email to vet the business against BBB Standards for Trust. No timeframe stated.
- Link attribute
- Nofollow link. We checked a live listing on Oct 20, 2026: bbb.org/us/tx/austin/profile/plumber/al-mac-plumbing-gas-llc-0825-1000194310.
- Requirements
- Accreditation application asks whether the business has operated more than six months and for a business postal code; commitment to BBB Standards for Trust.
Prices and rules change; the linked pages are the authority.
How to add your business to Better Business Bureau
- 1
Prepare your details
Better Business Bureau asks for: Accreditation application asks whether the business has operated more than six months and for a business postal code; commitment to BBB Standards for Trust.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (local listing), not a list published by Better Business Bureau.
- 2
- 3
Approval: not stated
Free profile: search for the business, then claim the existing profile or submit a request to add a new one. Accreditation: submit an application and your local BBB contacts you by phone or email to vet the business against BBB Standards for Trust. No timeframe stated.
- 4
Check the watch-outs
3 things to know before you claim.
Better Business Bureau alternatives
Ranked by the same evidence: Google top-10 appearances for the business types Better Business Bureau serves, then audience fit, then Tranco popularity.
- 1
Yelp
Review platform
In Google's top 10 for 12 searches across 4 of the same business types, led by dumpster rental companies and electricians (best #1).
Free + paidTranco #715Nofollow link
- 2
Angi
Home services
In Google's top 10 for 4 searches across 4 of the same business types, led by electricians and solar installers (best #1).
Free + paidTranco #5,817Dofollow link
- 3
Instagram
Social profile
In Google's top 10 for 3 searches across 2 of the same business types, led by solar installers and general contractors (best #6).
FreeTranco #13 (host)Nofollow link
- 4
Houzz
Home services
In Google's top 10 for 3 searches for general contractors (best #2).
Free + paidTranco #3,499Nofollow link
- 5
Procore Construction Network
Home services
In Google's top 10 for 3 searches for general contractors (best #4).
FreeTranco #8,522 (host)Dofollow link
- 6
Facebook Pages
Social profile
In Google's top 10 for 1 search for solar installers (best #9).
FreeTranco #3 (host)Nofollow link
- 7
MapQuest (claim via Yext)
Maps and navigation
In Google's top 10 for 1 search for dumpster rental companies (best #4).
Cost unknownTranco #2,931Dofollow link
- 8
Thumbtack
Home services
In Google's top 10 for 1 search for electricians (best #6).
Free + paidTranco #7,692Nofollow link
Questions about Better Business Bureau
Is Better Business Bureau worth it for a business?
Yes, for electricians. Better Business Bureau made Google's top 10 in 6 of the 276 buyer searches we ran for the 69 business types it accepts. It didn't show up for accountants, addiction treatment centers, alternative medicine practitioners, and 62 other types. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.
How much does a Better Business Bureau listing cost?
Free + paid options. What we found: BBB Business Profile is free to claim or request; BBB Accreditation requires an annual dues investment (amount set by the local BBB, not published).. Checked Oct 20, 2026.
Is a link from Better Business Bureau dofollow?
Nofollow link, as reported in our census.
How do I add my business to Better Business Bureau?
Start at bbb.org/get-listed. Approval: not stated (Free profile: search for the business, then claim the existing profile or submit a request to add a new one. Accreditation: submit an application and your local BBB contacts you by phone or email to vet the business against BBB Standards for Trust. No timeframe stated.). Have your details ready first (see "How to list" above).
What are the best Better Business Bureau alternatives?
Ranked by the same evidence: Yelp, Angi, and Instagram. The full list of 8 is above, with the searches each one appeared in.
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