Houzz for business

Portfolio-driven directory for design and remodeling pros.

Home services · houzz.com

Claim or add your listing Visit houzz.com

Cost to list: Free + paid; Free listing, paid upgrades
Approval: Editorial review
Link type: Redirect link; Checked on a live listing
Shows up in searches for: 8 business types; Top directory for 3
Popularity: Tranco #3,499; #148 of 1,712 directory sites
Countries: Worldwide · US

Checked Oct 20, 2026 · 3 sources

Is Houzz worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for pool builders, general contractors, and landscapers and a few more.

Houzz made Google's top 10 in 17 of the 76 buyer searches we ran for the 19 business types it accepts, and was the top-ranked directory for 3 of those types. It didn't show up for cleaning services, dumpster rental companies, electricians, and 8 other types. A basic listing is free; paid options are sold on top.

Strongest for: Pool builders General contractorsLandscapersArchitects Interior designers

What works

The top-ranked directory in Google for 3 business types, out of the 100 we searched
The #8 widest Google reach of the 1,807 directories we track
The basic listing is free
Busier than most directory sites: #148 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for cleaning services, dumpster rental companies, electricians, and 8 other types; use those industries' own directories
Paid upgrades are sold on top of the free listing

Measured fit, by business group

How often Houzz made Google's top 10 in our US buyer searches for the types it accepts.

Home services & trades 17/72

Some · 18 types, top directory for 3
B2B & professional firms 0/4

Not seen · 1 type

See every search result →

Where Houzz shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Business typeSearches in top 10Best spotAmong directories

Pool builders

4 of 4

Best #3 Top directory of 5 Example result
General contractors

3 of 4

Best #2 #2 directory of 7 Example result
Landscapers

3 of 4

Best #4 #2 directory of 2 Example result
Architects

2 of 4

Best #2 Top directory of 4 Example result
Interior designers

2 of 4

Best #7 Top directory of 7 Example result
Remodelers

1 of 4

Best #3 #2 directory of 3 Example result
Plumbers

1 of 4

Best #4 #3 directory of 6 Example result
Roofers

1 of 4

Best #6 #3 directory of 4 Example result

Accepts but didn't rank for: Freelancers (0 of 4).

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Houzz costs and who can list

As stated on Houzz's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Any home service trade

Architects
General contractors
Freelancers
Interior designers
Remodelers

Census audience: architects, designers, remodelers, contractors · Worldwide, United States
Pricing: Free + paid options

Houzz Pro: Free Plan; Design $99/mo; Pro $199/mo; Teams starting at $399/mo (unlimited users, premium profile); advertising packages starting at $499/mo; 30-day free trial.
Approval: Editorial review. Self-serve pro sign-up via Houzz Pro; no review timeline stated.
Link attribute: Redirect link. We checked a live listing on Oct 20, 2026: houzz.com/professionals/general-contractors/golden-view-renovation-pfvwus-pf~977046978.
Note: Website link goes through houzz.com/trk/... tracking redirect (rel='noopener'); social links rel='nofollow noopener'.
Sources: houzz.com/houzz-pro/pricing
houzz.com/professionals/general-contractors/golden-view-renovation-pfvwus-pf~977046978
houzz.com

Prices and rules change; the linked pages are the authority.

How to add your business to Houzz

1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Houzz.
2

Open the claim page
pro.houzz.com/pro
3

Approval: editorial review

Self-serve pro sign-up via Houzz Pro; no review timeline stated.
4

Check the watch-outs

2 things to know before you claim.

Houzz alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Houzz serves, then audience fit, then Tranco popularity.

Questions about Houzz

Is Houzz worth it for a business?

Yes, for pool builders, general contractors, and landscapers and a few more. Houzz made Google's top 10 in 17 of the 76 buyer searches we ran for the 19 business types it accepts, and was the top-ranked directory for 3 of those types. It didn't show up for cleaning services, dumpster rental companies, electricians, and 8 other types. A basic listing is free; paid options are sold on top. This is our reading of the measured data.

How much does a Houzz listing cost?

Free + paid options. What we found: Houzz Pro: Free Plan; Design $99/mo; Pro $199/mo; Teams starting at $399/mo (unlimited users, premium profile); advertising packages starting at $499/mo; 30-day free trial.. Checked Oct 20, 2026.

Is a link from Houzz dofollow?

Redirect link, as reported in our census.

How do I add my business to Houzz?

Start at pro.houzz.com/pro. Approval: editorial review (Self-serve pro sign-up via Houzz Pro; no review timeline stated.). Have your details ready first (see "How to list" above).

What are the best Houzz alternatives?

Ranked by the same evidence: Yelp, Angi, and Thumbtack. The full list of 8 is above, with the searches each one appeared in.

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