Zillow for business

Biggest US real estate portal; agent profiles and reviews.

Real estate · zillow.com

Claim or add your listing Visit zillow.com

Cost to list: Free + paid; Free listing, paid upgrades
Shows up in searches for: 4 business types; Top directory for 1
Popularity: Tranco #801; #54 of 1,712 directory sites
Countries: United States

Not established yet: approval time, whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 4 sources

Is Zillow worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for mortgage brokers and real estate agents.

Zillow made Google's top 10 in 8 of the 12 buyer searches we ran for the 3 business types it accepts, and was the top-ranked directory for 1 of those types. A basic listing is free; paid options are sold on top.

Strongest for: Mortgage brokersReal estate agents

What works

The top-ranked directory in Google for 1 business type, out of the 100 we searched
The basic listing is free
Busier than most directory sites: #54 of 1,712 by Tranco

Watch out for

Paid upgrades are sold on top of the free listing

Measured fit, by business type

How often Zillow made Google's top 10 in our US buyer searches for the types it accepts.

Mortgage brokers 4/4

Strong · best #3
Real estate agents 3/4

Strong · best #1
Property managers 1/4

Some · best #8

See every search result →

Where Zillow shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Zillow accepts 3 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Mortgage brokers

4/4

Zillow ranked as high as #3 in 4 of these searches. Directories of any kind held 24% of the top-10 spots.

Directories

Yelp 2/4

Other sites

guildmortgage.com, reddit.com, bankofamerica.com

Searches: “mortgage broker tampa fl”, “best mortgage lenders in new orleans”, “mortgage broker denver”, “top rated mortgage lenders portland or” result
Real estate agents

3/4

Zillow ranked as high as #1 in 3 of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Yelp 4/4, Realtor.com 2/4, Facebook Pages 1/4

Other sites

usnews.com, perfectplacere.com, policygenius.com

Searches: “real estate agent philadelphia pa”, “best real estate agents in albuquerque”, “real estate agent seattle”, “top rated real estate agents nashville tn” result
Property managers

1/4

Zillow ranked as high as #8 in 1 of these searches. Directories of any kind held 11% of the top-10 spots.

Directories

Yelp 2/4, Indeed Company Pages 1/4

Other sites

reddit.com, keyrenteruptowndallas.com, mynd.co

Searches: “property management dallas tx”, “best property management companies in boise”, “property management chicago”, “top rated property management companies charlotte nc” result
Interior designers check eligibility

1/4

Zillow ranked as high as #4 in 1 of these searches. Directories of any kind held 22% of the top-10 spots.

Directories

Houzz 2/4, Yelp 1/4, Angi 1/4

Other sites

reddit.com, austinhomemag.com, createandcompany.com

Searches: “interior designer charlotte nc”, “best interior designers in tampa”, “interior designer new orleans”, “top rated interior designers denver co” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Zillow costs and who can list

As stated on Zillow's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Mortgage brokers
Property managers
Real estate agents

Census audience: agents, brokers, lenders, property managers · United States
Pricing: Free + paid options

Zillow's own pages (seen via search index; direct fetch blocked by bot protection) describe a free agent profile that appears in the Zillow agent directory and can show active listings, client reviews and past sales; Premier Agent is Zillow's paid advertising program (pricing not published).
Sources: zillow.com/info/create-a-free-profile-on-zillow
zillow.com/premier-agent/agent-account
zillow.com/premier-agent/real-estate-agent
zillow.com/premier-agent

Not established: approval process and link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to add your business to Zillow

1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Zillow.
2

Open the claim page
zillow.com/info/create-a-free-profile-on-zillow
3

Wait for approval

Zillow doesn't state a review time.
4

Check the watch-outs

1 thing to know before you claim.

Zillow alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Zillow serves, then audience fit, then Tranco popularity.

Questions about Zillow

Is Zillow worth it for a business?

Yes, for mortgage brokers and real estate agents. Zillow made Google's top 10 in 8 of the 12 buyer searches we ran for the 3 business types it accepts, and was the top-ranked directory for 1 of those types. A basic listing is free; paid options are sold on top. This is our reading of the measured data.

How much does a Zillow listing cost?

Free + paid options. What we found: Zillow's own pages (seen via search index; direct fetch blocked by bot protection) describe a free agent profile that appears in the Zillow agent directory and can show active listings, client reviews and past sales; Premier Agent is Zillow's paid advertising program (pricing not published).. Checked Oct 20, 2026.

Is a link from Zillow dofollow?

Unknown. We haven't tested Zillow's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I add my business to Zillow?

Start at zillow.com/info/create-a-free-profile-on-zillow. Approval: not stated. Have your details ready first (see "How to list" above).

What are the best Zillow alternatives?

Ranked by the same evidence: Yelp, Realtor.com, and Houzz. The full list of 8 is above, with the searches each one appeared in.

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