Redfin for business

Brokerage portal with partner agent program.

Real estate · redfin.com

Claim or add your listing Visit redfin.com

Cost to list: Paid; Paying is required to list
Approval: Not stated
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #1,099; #63 of 1,712 directory sites
Countries: Canada, United States

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 2 sources

Is Redfin worth it?

Our reading of the measured data, not a score.

Low priority

Probably not, unless its audience is already yours.

Redfin didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed.

What works

Busier than most directory sites: #63 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for real estate agents (0 of 4 searches)
You have to pay to be listed

Measured fit, by business type

How often Redfin made Google's top 10 in our US buyer searches for the types it accepts.

Real estate agents 0/4

Not seen

See every search result →

Where Redfin shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Redfin accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Real estate agents

0/4

Not in the top 10 of any of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Yelp 4/4, Zillow 3/4, Realtor.com 2/4

Other sites

usnews.com, perfectplacere.com, policygenius.com

Searches: “real estate agent philadelphia pa”, “best real estate agents in albuquerque”, “real estate agent seattle”, “top rated real estate agents nashville tn”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Redfin costs and who can list

As stated on Redfin's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Real estate agents

Census audience: agents · Canada, United States
Pricing: Paid

Redfin Partner (referral) program: no upfront costs; pay-at-close — partner agents pay Redfin a referral fee when a referred customer closes (fee % not stated on the page). Redfin also employs its own agents.
Approval: Not stated. Application-based: agents complete a quick application and Redfin reaches out to discuss next steps and availability in their area; teams can apply together. Agents keep their license at their current brokerage.
Requirements: Licensed real estate agent (or team sharing an MLS ID) in a market where Redfin needs partners.
Sources: redfin.com/partners
redfin.com

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to add your business to Redfin

1
Prepare your details

Redfin asks for: Licensed real estate agent (or team sharing an MLS ID) in a market where Redfin needs partners.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Redfin.
2

Open the claim page
redfin.com/partners
3

Approval: not stated

Application-based: agents complete a quick application and Redfin reaches out to discuss next steps and availability in their area; teams can apply together. Agents keep their license at their current brokerage.
4

Check the watch-outs

2 things to know before you claim.

Redfin alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Redfin serves, then audience fit, then Tranco popularity.

Questions about Redfin

Is Redfin worth it for a business?

Probably not, unless its audience is already yours. Redfin didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. This is our reading of the measured data.

How much does a Redfin listing cost?

Paid. What we found: Redfin Partner (referral) program: no upfront costs; pay-at-close — partner agents pay Redfin a referral fee when a referred customer closes (fee % not stated on the page). Redfin also employs its own agents.. Checked Oct 20, 2026.

Is a link from Redfin dofollow?

Unknown. We haven't tested Redfin's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I add my business to Redfin?

Start at redfin.com/partners. Approval: not stated (Application-based: agents complete a quick application and Redfin reaches out to discuss next steps and availability in their area; teams can apply together. Agents keep their license at their current brokerage.). Have your details ready first (see "How to list" above).

What are the best Redfin alternatives?

Ranked by the same evidence: Yelp, Zillow, and Realtor.com. The full list of 5 is above, with the searches each one appeared in.

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