Trulia for business

Zillow-owned portal.

Real estate · trulia.com

Claim or add your listing Visit trulia.com

Cost to list: Free
Approval: Editorial review
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #4,587; #179 of 1,712 directory sites
Countries: United States

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 5 sources

Is Trulia worth it?

Our reading of the measured data, not a score.

Low priority

Low priority: no measured reach in Google.

Trulia didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. Listing is stated as free.

What works

Free to list
Busier than most directory sites: #179 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for real estate agents (0 of 4 searches)

Measured fit, by business type

How often Trulia made Google's top 10 in our US buyer searches for the types it accepts.

Real estate agents 0/4

Not seen

See every search result →

Where Trulia shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Trulia accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Real estate agents

0/4

Not in the top 10 of any of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Yelp 4/4, Zillow 3/4, Realtor.com 2/4

Other sites

usnews.com, perfectplacere.com, policygenius.com

Searches: “real estate agent philadelphia pa”, “best real estate agents in albuquerque”, “real estate agent seattle”, “top rated real estate agents nashville tn”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Trulia costs and who can list

As stated on Trulia's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Real estate agents

Census audience: agents · United States
Pricing: Free

Zillow states both Zillow and Trulia let FSBO sellers list homes free of charge; rentals are posted via Zillow Rental Manager (fees not verified).
Approval: Editorial review. No direct Trulia submission: listings come from brokers, agents, MLSs and web vendors (MLS listings appear automatically); FSBO listings are posted manually on Zillow from the owner's account and syndicate to Trulia (shown under 'Other Listings'); rentals start at trulia.com/post-rental/ and are completed in Zillow Rental Manager, appearing on Trulia, Zillow and HotPads.
Requirements: Zillow account (FSBO/rentals) or an MLS listing via a licensed agent.
Note: Listing pages not inspected for link rel.
Sources: support.trulia.com/hc/en-us/articles/205996718-Where-do-the-listings-on-Trulia-come-from
trulia.com/guides/for-sale-by-owner
trulia.com/post-rental
zillow.com/for-sale-by-owner
trulia.com

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to add your business to Trulia

1
Prepare your details

Trulia asks for: Zillow account (FSBO/rentals) or an MLS listing via a licensed agent.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Trulia.
2

Open the claim page
zillow.com/for-sale-by-owner
3

Approval: editorial review

No direct Trulia submission: listings come from brokers, agents, MLSs and web vendors (MLS listings appear automatically); FSBO listings are posted manually on Zillow from the owner's account and syndicate to Trulia (shown under 'Other Listings'); rentals start at trulia.com/post-rental/ and are completed in Zillow Rental Manager, appearing on Trulia, Zillow and HotPads.
4

Check the watch-outs

1 thing to know before you claim.

Trulia alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Trulia serves, then audience fit, then Tranco popularity.

Questions about Trulia

Is Trulia worth it for a business?

Low priority: no measured reach in Google. Trulia didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. Listing is stated as free. This is our reading of the measured data.

How much does a Trulia listing cost?

Free. What we found: Zillow states both Zillow and Trulia let FSBO sellers list homes free of charge; rentals are posted via Zillow Rental Manager (fees not verified).. Checked Oct 20, 2026.

Is a link from Trulia dofollow?

Unknown. We haven't tested Trulia's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I add my business to Trulia?

Start at zillow.com/for-sale-by-owner. Approval: editorial review (No direct Trulia submission: listings come from brokers, agents, MLSs and web vendors (MLS listings appear automatically); FSBO listings are posted manually on Zillow from the owner's account and syndicate to Trulia (shown under 'Other Listings'); rentals start at trulia.com/post-rental/ and are completed in Zillow Rental Manager, appearing on Trulia, Zillow and HotPads.). Have your details ready first (see "How to list" above).

What are the best Trulia alternatives?

Ranked by the same evidence: Yelp, Zillow, and Realtor.com. The full list of 5 is above, with the searches each one appeared in.

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