HomeAdvisor for business
Angi-owned lead marketplace for contractors.
Home services · homeadvisor.com
- Cost to list
- Free + paid
- Free listing, paid upgrades
- Approval
- Not stated
- Link type
- Dofollow link
- Checked on a live listing
- Shows up in searches for
- 7 business types
- Best #4, pest control companies
- Popularity
- Tranco #7,816
- #250 of 1,712 directory sites
- Countries
- United States
Checked Oct 20, 2026 · 3 sources
Is HomeAdvisor worth it?
Our reading of the measured data, not a score.
Yes, for pest control companies.
HomeAdvisor made Google's top 10 in 8 of the 72 buyer searches we ran for the 18 business types it accepts. It didn't show up for architects, dumpster rental companies, electricians, and 8 other types. A basic listing is free; paid options are sold on top. Profile links are reported dofollow.
- Strongest for
- Pest control companies
What works
- The #9 widest Google reach of the 1,807 directories we track
- The basic listing is free
- Dofollow profile link (we checked a live listing)
- Busier than most directory sites: #250 of 1,712 by Tranco
Watch out for
- Not in Google's top 10 for architects, dumpster rental companies, electricians, and 8 other types; use those industries' own directories
- Paid ads and upgrades are sold on top, with no published prices
Measured fit, by business group
How often HomeAdvisor made Google's top 10 in our US buyer searches for the types it accepts.
- Home services & trades 8/72
Some · 18 types
Where HomeAdvisor shows up when people search
We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.
- 2 of 4
- 1 of 4
- Remodelers1 of 4
- 1 of 4
- 1 of 4
- 1 of 4
- 1 of 4
"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure
What HomeAdvisor costs and who can list
As stated on HomeAdvisor's own pages or reported by a named source. Checked Oct 20, 2026.
- Who can list
-
- Any home service trade
- General contractors
Census audience: contractors · United States
- Pricing
-
Free + paid options
- Lead-based: 'You control your budget and lead preferences'; no prices published on pro pages read.
- Approval
- Not stated. Pro sign-up via 'Join as a Pro' flow; profile license/insurance info is self-reported per profile disclaimer.
- Link attribute
- Dofollow link. We checked a live listing on Oct 20, 2026: homeadvisor.com/rated.ecoguardpestmanagement.159094773.html.
- Note
- 'Pro Profile Website' link rel='noreferrer' only, UTM-tagged utm_source=angi&utm_medium=cpc.
Prices and rules change; the linked pages are the authority.
How to add your business to HomeAdvisor
- 1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by HomeAdvisor.
- 2
Open the claim page
signup.homeadvisorpros.com/pro/ha - 3
Approval: not stated
Pro sign-up via 'Join as a Pro' flow; profile license/insurance info is self-reported per profile disclaimer.
- 4
Check the watch-outs
2 things to know before you claim.
HomeAdvisor alternatives
Ranked by the same evidence: Google top-10 appearances for the business types HomeAdvisor serves, then audience fit, then Tranco popularity.
- 1
Yelp
Review platform
In Google's top 10 for 26 searches across 7 of the same business types, led by pest control companies and locksmiths (best #1).
Free + paidTranco #715Nofollow link
- 2
Thumbtack
Home services
In Google's top 10 for 5 searches across 4 of the same business types, led by roofers and pest control companies (best #5).
Free + paidTranco #7,692Nofollow link
- 3
Houzz
Home services
In Google's top 10 for 5 searches across 3 of the same business types, led by general contractors and remodelers (best #2).
Free + paidTranco #3,499Nofollow link
- 4
Angi
Home services
In Google's top 10 for 4 searches across 4 of the same business types, led by pest control companies and locksmiths (best #2).
Free + paidTranco #5,817Dofollow link
- 5
Care.com
Home services
In Google's top 10 for 4 searches for cleaning services (best #1).
PaidTranco #12,932Nofollow link
- 6
Procore Construction Network
Home services
In Google's top 10 for 3 searches for general contractors (best #4).
FreeTranco #8,522 (host)Dofollow link
- 7
HomeGuide
Home services
In Google's top 10 for 1 search for HVAC contractors (best #2).
Cost unknownTranco #51,293
- 8
Better Business Bureau
Review platform
In Google's top 10 for 1 search for general contractors (best #6).
Free + paidTranco #1,344Nofollow link
Questions about HomeAdvisor
Is HomeAdvisor worth it for a business?
Yes, for pest control companies. HomeAdvisor made Google's top 10 in 8 of the 72 buyer searches we ran for the 18 business types it accepts. It didn't show up for architects, dumpster rental companies, electricians, and 8 other types. A basic listing is free; paid options are sold on top. Profile links are reported dofollow. This is our reading of the measured data.
How much does a HomeAdvisor listing cost?
Free + paid options. What we found: Lead-based: 'You control your budget and lead preferences'; no prices published on pro pages read.. Checked Oct 20, 2026.
Is a link from HomeAdvisor dofollow?
Dofollow link, as reported in our census.
How do I add my business to HomeAdvisor?
Start at signup.homeadvisorpros.com/pro/ha. Approval: not stated (Pro sign-up via 'Join as a Pro' flow; profile license/insurance info is self-reported per profile disclaimer.). Have your details ready first (see "How to list" above).
What are the best HomeAdvisor alternatives?
Ranked by the same evidence: Yelp, Thumbtack, and Houzz. The full list of 8 is above, with the searches each one appeared in.
Run HomeAdvisor?
Link to this profile with a TopDirs badge. Get the code →