LinkedIn Company Pages for business

Free company page on the main B2B social network; basic trust signal for buyers and recruits.

Social profile · linkedin.com

Claim or add your listing Visit linkedin.com

Cost to list: Free
Approval: Not stated
Link type: Redirect link; Checked on a live listing
Shows up in searches for: 3 business types; Top directory for 1
Popularity: Tranco #18; Rank of linkedin.com
Countries: Worldwide

Checked Oct 20, 2026 · 3 sources

Is LinkedIn Company Pages worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

LinkedIn Company Pages made Google's top 10 in 2 of the 293 buyer searches we ran for the 73 business types it accepts, and was the top-ranked directory for 1 of those types. It didn't show up for accountants, addiction treatment centers, agencies, and 68 other types. Listing is stated as free.

What works

The top-ranked directory in Google for 1 business type, out of the 100 we searched
Free to list

Watch out for

Not in Google's top 10 for accountants, addiction treatment centers, agencies, and 68 other types (0 of 285 searches)
Page creation not supported on the Android app

Measured fit, by business group

How often LinkedIn Company Pages made Google's top 10 in our US buyer searches for the types it accepts.

Legal, finance & insurance 1/20

Some · 5 types, top directory for 1
Weddings & events 1/28

Some · 7 types
Home services & trades 0/72

Not seen · 18 types
Health & wellness 0/48

Not seen · 12 types
Food, drink & hospitality 0/32

Not seen · 8 types
Real estate 0/20

Not seen · 5 types
Automotive 0/12

Not seen · 3 types
Education & childcare 0/12

Not seen · 3 types
Community & nonprofit 0/12

Not seen · 3 types
Beauty & fitness 0/12

Not seen · 3 types
B2B & professional firms 0/8

Not seen · 2 types
Pets 0/8

Not seen · 2 types

See every search result →

Where LinkedIn Company Pages shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Business typeSearches in top 10Best spotAmong directories

Consultants check eligibility

1 of 4

Best #8 #3 directory of 6 Example result
Event planners

1 of 4

Best #8 #5 directory of 10 Example result
Financial advisors

1 of 4

Best #8 Top directory of 6 Example result
IT and software development companies check eligibility + cited in 1 AI Overview

0 of 4

— —

Accepts but didn't rank for: Agencies (0 of 4), SaaS products (0 of 5), Startups (0 of 4), Suppliers and wholesalers (0 of 4).

Local types where it didn't rank: Accountants, Addiction treatment centers, Agencies, Alternative medicine practitioners, Architects, Auto body shops, Auto repair shops, Bars and breweries, Cafes, Campgrounds, and 61 more.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What LinkedIn Company Pages costs and who can list

As stated on LinkedIn Company Pages's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Any local business

Agencies
SaaS products
Startups
Suppliers and wholesalers

Census audience: any company, agencies, saas, startups, b2b companies, local businesses · Worldwide
Pricing: Free

LinkedIn Help: 'You can create a LinkedIn Page for free.'
Approval: Not stated. Instant/self-serve: from a LinkedIn account, choose For Business > Create a Company Page, pick type (Company, Showcase page, Educational institution), fill in details and tick the box confirming you have the right to act on behalf of the organization; the creator becomes super admin. Creating Pages is not supported on the Android app.
Link attribute: Redirect link. We checked a live listing on Oct 20, 2026: linkedin.com/company/stripe.
Website link goes through https://www.linkedin.com/redir/redirect?url=... (rel=noopener).
Requirements: Personal LinkedIn account; company name, LinkedIn public URL, website, industry, company size, company type; authorization to act for the organization.
Sources: linkedin.com/help/linkedin/answer/a543852
linkedin.com/company/stripe
linkedin.com/company/setup/new

Prices and rules change; the linked pages are the authority.

How to add your business to LinkedIn Company Pages

1
Prepare your details

LinkedIn Company Pages asks for: Personal LinkedIn account; company name, LinkedIn public URL, website, industry, company size, company type; authorization to act for the organization.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (local listing), not a list published by LinkedIn Company Pages.
2

Open the claim page
linkedin.com/help/linkedin/answer/a543852
Also: linkedin.com/company/setup/new
3

Approval: not stated

Instant/self-serve: from a LinkedIn account, choose For Business > Create a Company Page, pick type (Company, Showcase page, Educational institution), fill in details and tick the box confirming you have the right to act on behalf of the organization; the creator becomes super admin. Creating Pages is not supported on the Android app.
4

Check the watch-outs

2 things to know before you claim.

LinkedIn Company Pages alternatives

Ranked by the same evidence: Google top-10 appearances for the business types LinkedIn Company Pages serves, then audience fit, then Tranco popularity.

Questions about LinkedIn Company Pages

Is LinkedIn Company Pages worth it for a business?

A secondary listing, with little measured reach in Google. LinkedIn Company Pages made Google's top 10 in 2 of the 293 buyer searches we ran for the 73 business types it accepts, and was the top-ranked directory for 1 of those types. It didn't show up for accountants, addiction treatment centers, agencies, and 68 other types. Listing is stated as free. This is our reading of the measured data.

How much does a LinkedIn Company Pages listing cost?

Free. What we found: LinkedIn Help: 'You can create a LinkedIn Page for free.'. Checked Oct 20, 2026.

Is a link from LinkedIn Company Pages dofollow?

Redirect link, as reported in our census.

How do I add my business to LinkedIn Company Pages?

Start at linkedin.com/help/linkedin/answer/a543852. Approval: not stated (Instant/self-serve: from a LinkedIn account, choose For Business > Create a Company Page, pick type (Company, Showcase page, Educational institution), fill in details and tick the box confirming you have the right to act on behalf of the organization; the creator becomes super admin. Creating Pages is not supported on the Android app.). Have your details ready first (see "How to list" above).

What are the best LinkedIn Company Pages alternatives?

Ranked by the same evidence: Yelp, Instagram, and Facebook Pages. The full list of 8 is above, with the searches each one appeared in.

Run LinkedIn Company Pages?

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