Product Hunt listing

The default launch day venue for new apps and tools; a good launch brings traffic, backlinks and early adopters.

Launch platform · producthunt.com

Submit your listing Visit producthunt.com

Cost to list: Free
Approval: Editorial review
Link type: Nofollow link; Checked on a live listing
Shows up in searches for: 1 business type; Best #6, startups
Popularity: Tranco #4,308; #169 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 4 sources

Is Product Hunt worth it?

Our reading of the measured data, not a score.

For its audience

Worth a launch, not a search listing.

Product Hunt made Google's top 10 in 1 of the 22 buyer searches we ran for the 5 business types it accepts. It didn't show up for AI tools, mobile apps, online stores, and SaaS products. That's typical: directories of any kind held only 11% of the top-10 spots in those searches, so what Product Hunt offers is the people who browse it directly. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

Showed up in Google for startups, as high as #6
Free to list
Busier than most directory sites: #169 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for AI tools, mobile apps, online stores, and SaaS products (0 of 18 searches)
Nofollow links: list for customers, not for SEO
Company accounts not allowed; makers should hunt their own product
Do not ask directly for upvotes; spam-flagging per community guidelines

Measured fit, by business type

How often Product Hunt made Google's top 10 in our US buyer searches for the types it accepts.

Startups 1/4

Some · best #6
AI tools 0/5

Not seen
Mobile apps 0/4

Not seen
Online stores 0/4

Not seen
SaaS products 0/5

Not seen

See every search result →

Where Product Hunt shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Product Hunt accepts 5 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Startups

1/4

Product Hunt ranked as high as #6 in 1 of these searches. Directories of any kind held 39% of the top-10 spots.

Directories

r/SaaS 3/4, Facebook Pages 1/4, Instagram 1/4

Other sites

quora.com, peerlist.io, ycombinator.com

Searches: “product hunt alternatives”, “where to launch a startup”, “startup directories”, “best startup launch platforms” result
Digital products check eligibility

0/3

Not in the organic top 10, but cited in 1 AI Overview. Directories of any kind held 20% of the top-10 spots.

Directories

Dealify 1/3, G2 1/3, AppSumo 1/3

Other sites

reddit.com, appsfomo.com, sellfy.com

Searches: “best lifetime deals software”, “appsumo alternatives”, “gumroad alternatives”
AI tools

0/5

Not in the top 10 of any of these searches. Directories of any kind held 2% of the top-10 spots.

Directories

G2 1/5

Other sites

youtube.com, reddit.com, deepai.org

Searches: “ai video generator”, “best ai writing tools”, “ai headshot generator”, “chatgpt alternatives”, “best ai tools for marketing”
Mobile apps

0/4

Not in the top 10 of any of these searches. Directories of any kind held 3% of the top-10 spots.

Directories

SmartAsset SmartAdvisor 1/4

Other sites

reddit.com, youtube.com, alexanderfyoung.com

Searches: “best habit tracker app”, “best budgeting app”, “best meditation app”, “best language learning app”
Online stores

0/4

Not in the top 10 of any of these searches. Directories of any kind held 8% of the top-10 spots.

Directories

Facebook Pages 1/4, Instagram 1/4, Etsy 1/4

Other sites

amazon.com, reddit.com, handmade.com

Searches: “handmade jewelry online”, “best sustainable clothing brands”, “buy organic skincare online”, “best online gift shops”
SaaS products

0/5

Not in the top 10 of any of these searches. Directories of any kind held 7% of the top-10 spots.

Directories

TechnologyAdvice 2/5, G2 1/5

Other sites

youtube.com, emailtooltester.com, reddit.com

Searches: “best crm software”, “best project management software”, “hubspot alternatives”, “best accounting software for small business”, “best email marketing software”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Product Hunt costs and who can list

As stated on Product Hunt's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: AI tools
Online stores
Mobile apps
SaaS products
Startups

Census audience: apps, saas, ai tools, consumer products, startups, indie makers · Worldwide
Pricing: Free

Launch guide FAQ: 'Is Product Hunt free? Yes. It's 100% free to use.' Separate paid promotion/advertising options exist.
Approval: Editorial review. Self-serve submission (hunting) by a personal account; all submitted products appear in the 'All' feed, but homepage featuring is curated by the Product Hunt team balancing diversity and relevance (upvotes alone don't guarantee featuring). A product can be relaunched after 6 months.
Link attribute: Nofollow link. We checked a live listing on Oct 20, 2026: producthunt.com/products/notion.
Requirements: Personal Product Hunt account (company accounts are prohibited); on-topic product that is new/interesting to the community.
Sources: producthunt.com/launch
help.producthunt.com/en/articles/484923-how-do-things-end-up-on-the-homepage
help.producthunt.com/en/articles/484926-why-is-my-post-not-on-the-homepage
producthunt.com/products/notion

Prices and rules change; the linked pages are the authority.

How to get listed on Product Hunt

1
Prepare your details

Product Hunt asks for: Personal Product Hunt account (company accounts are prohibited); on-topic product that is new/interesting to the community.
- Product name, a one-line tagline and a short description
- Logo plus screenshots or a short demo video
- Personal maker accounts for the founders
- A launch date and a first comment on why you built it
- A live URL a new visitor can try without a sales call
Our standard checklist for this kind of site (launch platform), not a list published by Product Hunt.
2

Open the submit page
producthunt.com/posts/new
3

Approval: editorial review

Self-serve submission (hunting) by a personal account; all submitted products appear in the 'All' feed, but homepage featuring is curated by the Product Hunt team balancing diversity and relevance (upvotes alone don't guarantee featuring). A product can be relaunched after 6 months.
4

Check the watch-outs

4 things to know before you post.

Product Hunt alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Product Hunt serves, then audience fit, then Tranco popularity.

Questions about Product Hunt

Is Product Hunt worth it for getting listed?

Worth a launch, not a search listing. Product Hunt made Google's top 10 in 1 of the 22 buyer searches we ran for the 5 business types it accepts. It didn't show up for AI tools, mobile apps, online stores, and SaaS products. That's typical: directories of any kind held only 11% of the top-10 spots in those searches, so what Product Hunt offers is the people who browse it directly. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Product Hunt listing cost?

Free. What we found: Launch guide FAQ: 'Is Product Hunt free? Yes. It's 100% free to use.' Separate paid promotion/advertising options exist.. Checked Oct 20, 2026.

Is a link from Product Hunt dofollow?

Nofollow link, as reported in our census.

How do I get listed on Product Hunt?

Start at producthunt.com/posts/new. Approval: editorial review (Self-serve submission (hunting) by a personal account; all submitted products appear in the 'All' feed, but homepage featuring is curated by the Product Hunt team balancing diversity and relevance (upvotes alone don't guarantee featuring). A product can be relaunched after 6 months.). Have your details ready first (see "How to list" above).

What are the best Product Hunt alternatives?

Ranked by the same evidence: r/SaaS, Tiny Startups, and Indie Hackers. The full list of 8 is above, with the searches each one appeared in.

Run Product Hunt?

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