Etsy listing

Leading marketplace for handmade, vintage and digital goods.

Marketplace · etsy.com

Cost to list: Paid; Paying is required to list
Shows up in searches for: 2 business types; Best #7, templates and themes
Popularity: Tranco #326; #21 of 1,712 directory sites
Countries: Worldwide

Not established yet: approval time, whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 3 sources

Is Etsy worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Etsy made Google's top 10 in 1 of the 7 buyer searches we ran for the 2 business types it accepts. It didn't show up for digital products. That's typical: directories of any kind held only 13% of the top-10 spots in those searches, so what Etsy offers is the people who browse it directly. You have to pay to be listed.

What works

Showed up in Google for templates and themes, as high as #7
One of the most-visited directory sites: #21 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for digital products (0 of 3 searches)
You have to pay to be listed
Bot-blocked to curl (403). [HTTP 403 on 2026-10-20 curl check]

Measured fit, by business type

How often Etsy made Google's top 10 in our US buyer searches for the types it accepts.

Online stores 1/4

Some · best #8
Digital products 0/3

Not seen

See every search result →

Where Etsy shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Etsy accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Online stores

1/4

Etsy ranked as high as #8 in 1 of these searches. Directories of any kind held 8% of the top-10 spots.

Directories

Facebook Pages 1/4, Instagram 1/4

Other sites

amazon.com, reddit.com, handmade.com

Searches: “handmade jewelry online”, “best sustainable clothing brands”, “buy organic skincare online”, “best online gift shops” result
Templates and themes check eligibility

1/4

Etsy ranked as high as #7 in 1 of these searches. Directories of any kind held 30% of the top-10 spots.

Directories

r/shopify 1/4, Figma Community 1/4, Dribbble 1/4

Other sites

reddit.com, disruptiveadvertising.com, freewebsitetemplates.com

Searches: “notion templates”, “best webflow templates”, “free website templates”, “best shopify themes” result
Digital products

0/3

Not in the top 10 of any of these searches. Directories of any kind held 20% of the top-10 spots.

Directories

Dealify 1/3, G2 1/3, AppSumo 1/3

Other sites

reddit.com, appsfomo.com, sellfy.com

Searches: “best lifetime deals software”, “appsumo alternatives”, “gumroad alternatives”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Etsy costs and who can list

As stated on Etsy's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Digital products
Online stores

Census audience: handmade, vintage, digital products · Worldwide
Pricing: Paid

$0.20 USD listing fee per item (listings expire after 4 months); 6.5% transaction fee; payment processing (US) 3% + $0.25; one-time, non-refundable shop set-up fee that varies by location.
Note: etsy.com served a bot challenge; fee facts taken from Etsy pages via search snippets; link rel not inspected.
Sources: etsy.com/legal/fees
etsy.com/sell
help.etsy.com/hc/en-us/articles/360035902374-Etsy-Fee-Basics

Not established: approval process and link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to get listed on Etsy

1
Prepare your details
- The community's own rules, read before posting
- An account with some genuine history
- A post that is useful on its own, not just a link
- Product URL, short description and images
Our standard checklist for this kind of site (community and consumer site), not a list published by Etsy.
2

Open the submit page
etsy.com/sell
3

Wait for approval

Etsy doesn't state a review time.
4

Check the watch-outs

3 things to know before you post.

Etsy alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Etsy serves, then audience fit, then Tranco popularity.

Questions about Etsy

Is Etsy worth it for getting listed?

A secondary listing, with little measured reach in Google. Etsy made Google's top 10 in 1 of the 7 buyer searches we ran for the 2 business types it accepts. It didn't show up for digital products. That's typical: directories of any kind held only 13% of the top-10 spots in those searches, so what Etsy offers is the people who browse it directly. You have to pay to be listed. This is our reading of the measured data.

How much does a Etsy listing cost?

Paid. What we found: $0.20 USD listing fee per item (listings expire after 4 months); 6.5% transaction fee; payment processing (US) 3% + $0.25; one-time, non-refundable shop set-up fee that varies by location.. Checked Oct 20, 2026.

Is a link from Etsy dofollow?

Unknown. We haven't tested Etsy's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I get listed on Etsy?

Start at etsy.com/sell. Approval: not stated. Have your details ready first (see "How to list" above).

What are the best Etsy alternatives?

Ranked by the same evidence: AppSumo, StackSocial, and DealFuel. The full list of 8 is above, with the searches each one appeared in.

Run Etsy?

Link to this profile with a TopDirs badge. Get the code →