- Cost to list
- Free + paid
- Free listing, paid upgrades
- Approval
- Editorial review
- Link type
- No link to your site
- Checked on a live listing
- Shows up in searches for
- No business types
- Across our 399 searches
- Popularity
- Tranco #201
- #12 of 1,712 directory sites
- Countries
- Worldwide
Checked Oct 20, 2026 · 4 sources
Is eBay worth it?
Our reading of the measured data, not a score.
Worth a post if its members are your customers.
eBay didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. That's typical: directories of any kind held only 8% of the top-10 spots in those searches, so what eBay offers is the people who browse it directly. A basic listing is free; paid options are sold on top.
What works
- The basic listing is free
- One of the most-visited directory sites: #12 of 1,712 by Tranco
Watch out for
- Not in Google's top 10 for online stores (0 of 4 searches)
- Paid upgrades are sold on top of the free listing
- Listings don't link to your site, so there is no SEO link value
- [HTTP 200 on 2026-10-20 curl check]
Measured fit, by business type
How often eBay made Google's top 10 in our US buyer searches for the types it accepts.
- Online stores 0/4
Not seen
Where eBay shows up when people search
We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.
eBay accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.
- Online stores0/4
Not in the top 10 of any of these searches. Directories of any kind held 8% of the top-10 spots.
- Directories
- Facebook Pages 1/4, Instagram 1/4, Etsy 1/4
- Other sites
- amazon.com, reddit.com, handmade.com
Searches: “handmade jewelry online”, “best sustainable clothing brands”, “buy organic skincare online”, “best online gift shops”
Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure
What eBay costs and who can list
As stated on eBay's own pages or reported by a named source. Checked Oct 20, 2026.
- Who can list
-
- Online stores
Census audience: sellers, retailers · Worldwide
- Pricing
-
Free + paid options
- Up to 250 zero-insertion-fee listings per month (more with an eBay Store), then $0.35 per listing in most categories. Final value fee on sale: most categories 13.6% of total sale up to $7,500 + 2.35% above, plus $0.30 per order (<=$10) or $0.40 (>$10); category rates vary (e.g. 15.3% books/media). Store subscriptions and optional listing upgrades cost extra.
- Approval
- Editorial review. Self-serve: sellers create listings themselves; eBay help notes listings may be hidden until fixed (e.g. unclear size values) or face a policy review. No pre-approval timeframe stated.
- Link attribute
- No link to your site. We checked a live listing on Oct 20, 2026: ebay.com/help/policies/listing-policies/links-policy.
eBay's Links policy: listings 'can't contain links that direct customers to a site other than eBay, even if the link is not clickable' (exceptions: other eBay pages, product videos, approved freight services, legally required info). eBay item/search pages returned 403 to curl, so no individual listing was inspected.
Prices and rules change; the linked pages are the authority.
How to get listed on eBay
- 1
Prepare your details
- The community's own rules, read before posting
- An account with some genuine history
- A post that is useful on its own, not just a link
- Product URL, short description and images
Our standard checklist for this kind of site (community and consumer site), not a list published by eBay.
- 2
Open the submit page
ebay.com/sl/sell - 3
Approval: editorial review
Self-serve: sellers create listings themselves; eBay help notes listings may be hidden until fixed (e.g. unclear size values) or face a policy review. No pre-approval timeframe stated.
- 4
Check the watch-outs
4 things to know before you post.
eBay alternatives
Ranked by the same evidence: Google top-10 appearances for the business types eBay serves, then audience fit, then Tranco popularity.
- 1
Etsy
Marketplace
In Google's top 10 for 1 search for online stores (best #8).
PaidTranco #326
- 2
Faire
Marketplace
Accepts online stores. Not in the top 10 of our searches for these types.
PaidTranco #11,223
- 3
Craigslist
Marketplace
Same kind of site. Not in the top 10 of our searches for these types.
Free + paidTranco #793Nofollow link
- 4
Udemy
Marketplace
Same kind of site. Not in the top 10 of our searches for these types.
FreeTranco #1,898Dofollow link
- 5
AppSumo
Marketplace
Same kind of site. Not in the top 10 of our searches for these types.
PaidTranco #38,661Dofollow link
- 6
Shopify App Store
Platform app store
Accepts online stores. Not in the top 10 of our searches for these types.
PaidTranco #170 (host)Dofollow link
- 7
Product Hunt
Launch platform
Accepts online stores. Not in the top 10 of our searches for these types.
FreeTranco #4,308Nofollow link
- 8
StackSocial
Deal marketplace
Accepts online stores. Not in the top 10 of our searches for these types.
Cost unknownTranco #74,830Nofollow link
Questions about eBay
Is eBay worth it for getting listed?
Worth a post if its members are your customers. eBay didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. That's typical: directories of any kind held only 8% of the top-10 spots in those searches, so what eBay offers is the people who browse it directly. A basic listing is free; paid options are sold on top. This is our reading of the measured data.
How much does a eBay listing cost?
Free + paid options. What we found: Up to 250 zero-insertion-fee listings per month (more with an eBay Store), then $0.35 per listing in most categories. Final value fee on sale: most categories 13.6% of total sale up to $7,500 + 2.35% above, plus $0.30 per order (<=$10) or $0.40 (>$10); category rates vary (e.g. 15.3% books/media). Store subscriptions and optional listing upgrades cost extra.. Checked Oct 20, 2026.
Is a link from eBay dofollow?
No link to your site, as reported in our census.
How do I get listed on eBay?
Start at ebay.com/sl/sell. Approval: editorial review (Self-serve: sellers create listings themselves; eBay help notes listings may be hidden until fixed (e.g. unclear size values) or face a policy review. No pre-approval timeframe stated.). Have your details ready first (see "How to list" above).
What are the best eBay alternatives?
Ranked by the same evidence: Etsy, Faire, and Craigslist. The full list of 8 is above, with the searches each one appeared in.
Run eBay?
Link to this profile with a TopDirs badge. Get the code →