Shopify App Store listing

Where Shopify merchants find apps; a listing is the main acquisition channel for Shopify apps.

Platform app store · apps.shopify.com

Submit your listing Visit apps.shopify.com

Cost to list: Paid; Paying is required to list
Approval: Editorial review
Link type: Dofollow link; Checked on a live listing
Shows up in searches for: 1 business type; Top directory for 1
Popularity: Tranco #170; Rank of shopify.com
Countries: Worldwide

Checked Oct 20, 2026 · 4 sources

Is Shopify App Store worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Shopify App Store made Google's top 10 in 1 of the 13 buyer searches we ran for the 3 business types it accepts, and was the top-ranked directory for 1 of those types. It didn't show up for online stores and SaaS products. That's typical: directories of any kind held only 14% of the top-10 spots in those searches, so what Shopify App Store offers is the people who browse it directly. You have to pay to be listed. Profile links are reported dofollow.

What works

The top-ranked directory in Google for 1 business type, out of the 100 we searched
Dofollow profile link (we checked a live listing)

Watch out for

Not in Google's top 10 for online stores and SaaS products (0 of 9 searches)
You have to pay to be listed

Measured fit, by business type

How often Shopify App Store made Google's top 10 in our US buyer searches for the types it accepts.

Plugins and integrations 1/4

Some · best #1
Online stores 0/4

Not seen
SaaS products 0/5

Not seen

See every search result →

Where Shopify App Store shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Shopify App Store accepts 3 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Plugins and integrations

1/4

Shopify App Store ranked as high as #1 in 1 of these searches. Directories of any kind held 27% of the top-10 spots.

Directories

r/shopify 1/4, Slack Marketplace 1/4, Figma Community 1/4

Other sites

reddit.com, melapress.com, uxpilot.ai

Searches: “best shopify apps”, “best wordpress plugins”, “best slack integrations”, “best figma plugins” result
Online stores

0/4

Not in the top 10 of any of these searches. Directories of any kind held 8% of the top-10 spots.

Directories

Facebook Pages 1/4, Instagram 1/4, Etsy 1/4

Other sites

amazon.com, reddit.com, handmade.com

Searches: “handmade jewelry online”, “best sustainable clothing brands”, “buy organic skincare online”, “best online gift shops”
SaaS products

0/5

Not in the top 10 of any of these searches. Directories of any kind held 7% of the top-10 spots.

Directories

TechnologyAdvice 2/5, G2 1/5

Other sites

youtube.com, emailtooltester.com, reddit.com

Searches: “best crm software”, “best project management software”, “hubspot alternatives”, “best accounting software for small business”, “best email marketing software”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Shopify App Store costs and who can list

As stated on Shopify App Store's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Online stores
Plugins and integrations
SaaS products

Census audience: shopify app developers, shopify apps, ecommerce saas · Worldwide
Pricing: Paid

One-time $19 USD Shopify App Store registration fee per Partner account; developers keep 100% of first $1,000,000 USD lifetime gross app revenue and 85% above; 2.9% processing fee on billing.
Approval: Editorial review. Manual app review after automated checks; errors, beta apps or incomplete submissions delay or block approval. No fixed timeline stated on the submit page.
Link attribute: Dofollow link. We checked a live listing on Oct 20, 2026: apps.shopify.com/klaviyo-email-marketing.
Requirements: Shopify Partner account; app must pass automated checks and meet app listing requirements (primary language, at least one listing); protected customer data request if applicable.
Note: Developer 'Website' link has rel='noopener noreferrer' (followed); pricing links on the same page are rel='nofollow noopener'.
Sources: shopify.dev/docs/apps/launch/distribution/revenue-share
shopify.dev/docs/apps/launch/app-store-review/submit-app-for-review
apps.shopify.com/klaviyo-email-marketing
shopify.dev/docs/apps/launch/distribution

Prices and rules change; the linked pages are the authority.

How to get listed on Shopify App Store

1
Prepare your details

Shopify App Store asks for: Shopify Partner account; app must pass automated checks and meet app listing requirements (primary language, at least one listing); protected customer data request if applicable.
- A public repository or published package
- README with install and usage steps
- A license file
- Whatever manifest or metadata the registry requires
- A maintainer account that can respond to issues
Our standard checklist for this kind of site (developer marketplace), not a list published by Shopify App Store.
2

Open the submit page
shopify.dev/docs/apps/launch/app-store-review/submit-app-for-review
3

Approval: editorial review

Manual app review after automated checks; errors, beta apps or incomplete submissions delay or block approval. No fixed timeline stated on the submit page.
4

Check the watch-outs

2 things to know before you post.

Shopify App Store alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Shopify App Store serves, then audience fit, then Tranco popularity.

Questions about Shopify App Store

Is Shopify App Store worth it for getting listed?

A secondary listing, with little measured reach in Google. Shopify App Store made Google's top 10 in 1 of the 13 buyer searches we ran for the 3 business types it accepts, and was the top-ranked directory for 1 of those types. It didn't show up for online stores and SaaS products. That's typical: directories of any kind held only 14% of the top-10 spots in those searches, so what Shopify App Store offers is the people who browse it directly. You have to pay to be listed. Profile links are reported dofollow. This is our reading of the measured data.

How much does a Shopify App Store listing cost?

Paid. What we found: One-time $19 USD Shopify App Store registration fee per Partner account; developers keep 100% of first $1,000,000 USD lifetime gross app revenue and 85% above; 2.9% processing fee on billing.. Checked Oct 20, 2026.

Is a link from Shopify App Store dofollow?

Dofollow link, as reported in our census.

How do I get listed on Shopify App Store?

Start at shopify.dev/docs/apps/launch/app-store-review/submit-app-for-review. Approval: editorial review (Manual app review after automated checks; errors, beta apps or incomplete submissions delay or block approval. No fixed timeline stated on the submit page.). Have your details ready first (see "How to list" above).

What are the best Shopify App Store alternatives?

Ranked by the same evidence: Slack Marketplace, Etsy, and Figma Community. The full list of 8 is above, with the searches each one appeared in.

Run Shopify App Store?

Link to this profile with a TopDirs badge. Get the code →