Shopify Theme Store listing

Official Shopify theme store.

Platform app store · themes.shopify.com

Submit your listing Visit themes.shopify.com

Cost to list: Paid; Paying is required to list
Approval: Editorial review
Link type: Dofollow link; Checked on a live listing
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #170; Rank of shopify.com
Countries: Worldwide

Checked Oct 20, 2026 · 4 sources

Is Shopify Theme Store worth it?

Our reading of the measured data, not a score.

Low priority

Probably not, unless its audience is already yours.

Shopify Theme Store didn't make Google's top 10 in any of the 8 buyer searches we ran for the 2 business types it accepts. You have to pay to be listed. Profile links are reported dofollow.

What works

Dofollow profile link (we checked a live listing)

Watch out for

Not in Google's top 10 for plugins and integrations and templates and themes (0 of 8 searches)
You have to pay to be listed

Measured fit, by business type

How often Shopify Theme Store made Google's top 10 in our US buyer searches for the types it accepts.

Plugins and integrations 0/4

Not seen
Templates and themes 0/4

Not seen · cited in an AI Overview

See every search result →

Where Shopify Theme Store shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Shopify Theme Store accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Templates and themes

0/4

Not in the organic top 10, but cited in 1 AI Overview. Directories of any kind held 30% of the top-10 spots.

Directories

r/shopify 1/4, Etsy 1/4, Figma Community 1/4

Other sites

reddit.com, disruptiveadvertising.com, freewebsitetemplates.com

Searches: “notion templates”, “best webflow templates”, “free website templates”, “best shopify themes”
Plugins and integrations

0/4

Not in the top 10 of any of these searches. Directories of any kind held 27% of the top-10 spots.

Directories

Shopify App Store 1/4, r/shopify 1/4, Slack Marketplace 1/4

Other sites

reddit.com, melapress.com, uxpilot.ai

Searches: “best shopify apps”, “best wordpress plugins”, “best slack integrations”, “best figma plugins”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Shopify Theme Store costs and who can list

As stated on Shopify Theme Store's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Plugins and integrations
Templates and themes

Census audience: shopify themes · Worldwide
Pricing: Paid

No submission fee mentioned; themes sold through the Shopify Theme Store are subject to a 15% revenue share.
Approval: Editorial review. Manual multi-stage review: submit via Partner Dashboard > Themes > Submit a theme (ZIP + listing info); the theme must pass all requirements in each of five review stages; reviewers may access your demo store admin. No overall timeline given; resubmitting without addressing rejection reasons can lead to temporary suspension.
Link attribute: Dofollow link. We checked a live listing on Oct 20, 2026: themes.shopify.com/themes/prestige/presets/allure.
Requirements: Shopify Partner account; acceptance of the Shopify Partner Agreement; theme ZIP built to Theme Store requirements and fully tested; demo store; theme listing information and presets.
Sources: shopify.dev/docs/storefronts/themes/store
shopify.dev/docs/storefronts/themes/store/review-process/submit-theme
themes.shopify.com/themes/prestige/presets/allure
themes.shopify.com

Prices and rules change; the linked pages are the authority.

How to get listed on Shopify Theme Store

1
Prepare your details

Shopify Theme Store asks for: Shopify Partner account; acceptance of the Shopify Partner Agreement; theme ZIP built to Theme Store requirements and fully tested; demo store; theme listing information and presets.
- A public repository or published package
- README with install and usage steps
- A license file
- Whatever manifest or metadata the registry requires
- A maintainer account that can respond to issues
Our standard checklist for this kind of site (developer marketplace), not a list published by Shopify Theme Store.
2

Open the submit page
shopify.dev/docs/storefronts/themes/store/review-process/submit-theme
3

Approval: editorial review

Manual multi-stage review: submit via Partner Dashboard > Themes > Submit a theme (ZIP + listing info); the theme must pass all requirements in each of five review stages; reviewers may access your demo store admin. No overall timeline given; resubmitting without addressing rejection reasons can lead to temporary suspension.
4

Check the watch-outs

2 things to know before you post.

Shopify Theme Store alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Shopify Theme Store serves, then audience fit, then Tranco popularity.

Questions about Shopify Theme Store

Is Shopify Theme Store worth it for getting listed?

Probably not, unless its audience is already yours. Shopify Theme Store didn't make Google's top 10 in any of the 8 buyer searches we ran for the 2 business types it accepts. You have to pay to be listed. Profile links are reported dofollow. This is our reading of the measured data.

How much does a Shopify Theme Store listing cost?

Paid. What we found: No submission fee mentioned; themes sold through the Shopify Theme Store are subject to a 15% revenue share.. Checked Oct 20, 2026.

Is a link from Shopify Theme Store dofollow?

Dofollow link, as reported in our census.

How do I get listed on Shopify Theme Store?

Start at shopify.dev/docs/storefronts/themes/store/review-process/submit-theme. Approval: editorial review (Manual multi-stage review: submit via Partner Dashboard > Themes > Submit a theme (ZIP + listing info); the theme must pass all requirements in each of five review stages; reviewers may access your demo store admin. No overall timeline given; resubmitting without addressing rejection reasons can lead to temporary suspension.). Have your details ready first (see "How to list" above).

What are the best Shopify Theme Store alternatives?

Ranked by the same evidence: Figma Community, Shopify App Store, and Slack Marketplace. The full list of 8 is above, with the searches each one appeared in.

Run Shopify Theme Store?

Link to this profile with a TopDirs badge. Get the code →