Faire listing

Wholesale marketplace connecting brands with independent retailers.

Marketplace · faire.com

Cost to list: Paid; Paying is required to list
Approval: Editorial review
Shows up in searches for: 1 business type; Best #4, suppliers and wholesalers
Popularity: Tranco #11,223; #281 of 1,712 directory sites
Countries: Worldwide

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 5 sources

Is Faire worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Faire didn't make Google's top 10 in any of the 8 buyer searches we ran for the 2 business types it accepts. That's typical: directories of any kind held only 24% of the top-10 spots in those searches, so what Faire offers is the people who browse it directly. You have to pay to be listed.

What works

Showed up in Google for suppliers and wholesalers, as high as #4

Watch out for

Not in Google's top 10 for online stores and startups (0 of 8 searches)
You have to pay to be listed
[HTTP 200 on 2026-10-20 curl check]

Measured fit, by business type

How often Faire made Google's top 10 in our US buyer searches for the types it accepts.

Online stores 0/4

Not seen
Startups 0/4

Not seen

See every search result →

Where Faire shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Faire accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Suppliers and wholesalers check eligibility

2/4

Faire ranked as high as #4 in 2 of these searches. Directories of any kind held 14% of the top-10 spots.

Directories

r/ecommerce 2/4, Thomasnet 1/4

Other sites

wholesalecentral.com, youtube.com, contarmarket.com

Searches: “wholesale suppliers”, “b2b marketplace”, “find suppliers”, “industrial suppliers directory” result
Online stores

0/4

Not in the top 10 of any of these searches. Directories of any kind held 8% of the top-10 spots.

Directories

Facebook Pages 1/4, Instagram 1/4, Etsy 1/4

Other sites

amazon.com, reddit.com, handmade.com

Searches: “handmade jewelry online”, “best sustainable clothing brands”, “buy organic skincare online”, “best online gift shops”
Startups

0/4

Not in the top 10 of any of these searches. Directories of any kind held 39% of the top-10 spots.

Directories

r/SaaS 3/4, Facebook Pages 1/4, Instagram 1/4

Other sites

quora.com, peerlist.io, ycombinator.com

Searches: “product hunt alternatives”, “where to launch a startup”, “startup directories”, “best startup launch platforms”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Faire costs and who can list

As stated on Faire's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Online stores
Startups

Census audience: brands, makers, retailers · Worldwide
Pricing: Paid

Commission-based (no upfront listing fee stated): per Faire Brand Terms, opening orders from a new retailer are charged 15% of Order Subtotal plus a $10 new customer fee; reorders 15%. Faire Help Center states orders via the brand's own Faire Direct link carry 0% commission, and brands outside North America pay an extra one-time 10% referral fee on a new customer's first order.
Approval: Editorial review. Application: brands must submit an application and be approved by Faire for a Brand Account; Faire approves the final look of the Shop Page. No timeline stated.
Requirements: Documentation of product compliance and safety (distributors: proof of rights from third-party brands); catalog file, high-resolution product and lifestyle photography per Faire guidelines, minimum order amount.
Note: faire.com pages return a bot challenge (403) to curl and the browser pane was unavailable, so brand-page link rel could not be inspected; terms PDF dated July 5, 2023.
Sources: cdn.faire.com/Brand-TOS-July-5-2023-English-version-2.pdf
faire.com/tos-brand
faire.com/support/articles/360040446591
faire.com/support/articles/360031800672
faire.com

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to get listed on Faire

1
Prepare your details

Faire asks for: Documentation of product compliance and safety (distributors: proof of rights from third-party brands); catalog file, high-resolution product and lifestyle photography per Faire guidelines, minimum order amount.
- The community's own rules, read before posting
- An account with some genuine history
- A post that is useful on its own, not just a link
- Product URL, short description and images
Our standard checklist for this kind of site (community and consumer site), not a list published by Faire.
2

Open the submit page
faire.com/brand-portal
3

Approval: editorial review

Application: brands must submit an application and be approved by Faire for a Brand Account; Faire approves the final look of the Shop Page. No timeline stated.
4

Check the watch-outs

3 things to know before you post.

Faire alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Faire serves, then audience fit, then Tranco popularity.

Questions about Faire

Is Faire worth it for getting listed?

A secondary listing, with little measured reach in Google. Faire didn't make Google's top 10 in any of the 8 buyer searches we ran for the 2 business types it accepts. That's typical: directories of any kind held only 24% of the top-10 spots in those searches, so what Faire offers is the people who browse it directly. You have to pay to be listed. This is our reading of the measured data.

How much does a Faire listing cost?

Paid. What we found: Commission-based (no upfront listing fee stated): per Faire Brand Terms, opening orders from a new retailer are charged 15% of Order Subtotal plus a $10 new customer fee; reorders 15%. Faire Help Center states orders via the brand's own Faire Direct link carry 0% commission, and brands outside North America pay an extra one-time 10% referral fee on a new customer's first order.. Checked Oct 20, 2026.

Is a link from Faire dofollow?

Unknown. We haven't tested Faire's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I get listed on Faire?

Start at faire.com/brand-portal. Approval: editorial review (Application: brands must submit an application and be approved by Faire for a Brand Account; Faire approves the final look of the Shop Page. No timeline stated.). Have your details ready first (see "How to list" above).

What are the best Faire alternatives?

Ranked by the same evidence: r/SaaS, r/ecommerce, and Etsy. The full list of 8 is above, with the searches each one appeared in.

Run Faire?

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