SmartAsset SmartAdvisor for business

Advisor matching platform.

Claim or add your listing Visit smartasset.com

Cost to list: Paid; Paying is required to list
Approval: Not stated
Shows up in searches for: 1 business type; Top directory for 1
Popularity: Tranco #15,363; #341 of 1,712 directory sites
Countries: United States

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 4 sources

Is SmartAsset SmartAdvisor worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

SmartAsset SmartAdvisor didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed.

What works

The top-ranked directory in Google for 1 business type, out of the 100 we searched

Watch out for

Not in Google's top 10 for financial advisors (0 of 4 searches)
You have to pay to be listed

Measured fit, by business type

How often SmartAsset SmartAdvisor made Google's top 10 in our US buyer searches for the types it accepts.

Financial advisors 0/4

Not seen · cited in an AI Overview

See every search result →

Where SmartAsset SmartAdvisor shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

SmartAsset SmartAdvisor accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Mobile apps check eligibility

1/4

SmartAsset SmartAdvisor ranked as high as #3 in 1 of these searches. Directories of any kind held 3% of the top-10 spots.

Other sites

reddit.com, youtube.com, alexanderfyoung.com

Searches: “best habit tracker app”, “best budgeting app”, “best meditation app”, “best language learning app” result
Financial advisors

0/4

Not in the organic top 10, but cited in 1 AI Overview. Directories of any kind held 14% of the top-10 spots.

Directories

LinkedIn Company Pages 1/4, Yelp 1/4, NAPFA 1/4

Other sites

usnews.com, carsonwealth.com, advizorpro.com

Searches: “financial advisor salt lake city ut”, “best financial advisors in pittsburgh”, “financial advisor louisville”, “top rated financial advisors boston ma”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What SmartAsset SmartAdvisor costs and who can list

As stated on SmartAsset SmartAdvisor's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Financial advisors

Census audience: financial advisors · United States
Pricing: Paid

Advisors pay SmartAsset referral fees; per SmartAsset's disclosures the amount is determined between each advisor and SmartAsset, on a cost-per-lead basis, as a portion of ongoing advisory fees, or by subscription (Advisor Marketing Platform/AMP). No public per-lead price.
Approval: Not stated. Application/sales onboarding: participants must be advisers registered or chartered as fiduciaries with a US regulatory body that elect to participate in the matching platform (SmartAsset says advisers also meet its due-diligence criteria). No timeline stated.
Requirements: Registered investment adviser and/or investment adviser representative (fiduciary) registered with a US regulator.
Note: Matching is questionnaire-driven; no public advisor profile pages located to inspect.
Sources: smartasset.com/important-disclosures
getleads.smartasset.com/advisor-group
get.smartasset.com
smartasset.com

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to add your business to SmartAsset SmartAdvisor

1
Prepare your details

SmartAsset SmartAdvisor asks for: Registered investment adviser and/or investment adviser representative (fiduciary) registered with a US regulator.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by SmartAsset SmartAdvisor.
2

Open the claim page
getleads.smartasset.com/advisor-group
3

Approval: not stated

Application/sales onboarding: participants must be advisers registered or chartered as fiduciaries with a US regulatory body that elect to participate in the matching platform (SmartAsset says advisers also meet its due-diligence criteria). No timeline stated.
4

Check the watch-outs

2 things to know before you claim.

SmartAsset SmartAdvisor alternatives

Ranked by the same evidence: Google top-10 appearances for the business types SmartAsset SmartAdvisor serves, then audience fit, then Tranco popularity.

Questions about SmartAsset SmartAdvisor

Is SmartAsset SmartAdvisor worth it for a business?

A secondary listing, with little measured reach in Google. SmartAsset SmartAdvisor didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. This is our reading of the measured data.

How much does a SmartAsset SmartAdvisor listing cost?

Paid. What we found: Advisors pay SmartAsset referral fees; per SmartAsset's disclosures the amount is determined between each advisor and SmartAsset, on a cost-per-lead basis, as a portion of ongoing advisory fees, or by subscription (Advisor Marketing Platform/AMP). No public per-lead price.. Checked Oct 20, 2026.

Is a link from SmartAsset SmartAdvisor dofollow?

Unknown. We haven't tested SmartAsset SmartAdvisor's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I add my business to SmartAsset SmartAdvisor?

Start at getleads.smartasset.com/advisor-group. Approval: not stated (Application/sales onboarding: participants must be advisers registered or chartered as fiduciaries with a US regulatory body that elect to participate in the matching platform (SmartAsset says advisers also meet its due-diligence criteria). No timeline stated.). Have your details ready first (see "How to list" above).

What are the best SmartAsset SmartAdvisor alternatives?

Ranked by the same evidence: NAPFA, WiserAdvisor, and Wealthtender. The full list of 5 is above, with the searches each one appeared in.

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