Viator for business

Tripadvisor tours marketplace.

Hospitality travel · viator.com

Claim or add your listing Visit viator.com

Cost to list: Paid; Paying is required to list
Approval: Editorial review
Link type: No link to your site; Checked on a live listing
Shows up in searches for: 1 business type; Top directory for 1
Popularity: Tranco #4,265; #165 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 3 sources

Is Viator worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for tours and attractions.

Viator made Google's top 10 in 3 of the 4 buyer searches we ran for the 1 business type it accepts, and was the top-ranked directory for 1 of those types. You have to pay to be listed.

Strongest for: Tours and attractions

What works

The top-ranked directory in Google for 1 business type, out of the 100 we searched
Busier than most directory sites: #165 of 1,712 by Tranco

Watch out for

You have to pay to be listed
Listings don't link to your site, so there is no SEO link value

Measured fit, by business type

How often Viator made Google's top 10 in our US buyer searches for the types it accepts.

Tours and attractions 3/4

Strong · best #1

See every search result →

Where Viator shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Viator accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Tours and attractions

3/4

Viator ranked as high as #1 in 3 of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Tripadvisor 3/4, GetYourGuide 2/4, Yelp 1/4

Other sites

arizonascenictours.com, catescompass.com, seenbyamy.com

Searches: “tours sacramento ca”, “best things to do in omaha”, “tours phoenix”, “top rated things to do minneapolis mn” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Viator costs and who can list

As stated on Viator's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Tours and attractions

Census audience: tours, activities · Worldwide
Pricing: Paid

'There's a one-time, non-refundable 29 USD submission fee (or local equivalent) per experience you list' (covers manual review and Launch Assist), plus commission on completed bookings ('rates vary by location'); no cost for clicks or visibility. Optional paid visibility via Accelerate ads.
Approval: Editorial review. Sign up, confirm email, build listing in the Supplier Management Center; ID or account verification required before submitting; each experience gets a manual review and Launch Assist guidance. Timing not stated.
Link attribute: No link to your site. We checked a live listing on Oct 20, 2026: viator.com/tours/Paris/Aperitif-Cruise-on-the-Seine-River/d479-9511P47.
Requirements: Tour, activity or attraction meeting Viator guidelines; ID/account verification; payout details (PayPal, bank transfer or Payoneer).
Sources: supplier.viator.com/sign-up-info
viator.com/tours/Paris/Aperitif-Cruise-on-the-Seine-River/d479-9511P47
viator.com

Prices and rules change; the linked pages are the authority.

How to add your business to Viator

1
Prepare your details

Viator asks for: Tour, activity or attraction meeting Viator guidelines; ID/account verification; payout details (PayPal, bank transfer or Payoneer).
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Viator.
2

Open the claim page
supplier.viator.com/sign-up-info
3

Approval: editorial review

Sign up, confirm email, build listing in the Supplier Management Center; ID or account verification required before submitting; each experience gets a manual review and Launch Assist guidance. Timing not stated.
4

Check the watch-outs

2 things to know before you claim.

Viator alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Viator serves, then audience fit, then Tranco popularity.

Questions about Viator

Is Viator worth it for a business?

Yes, for tours and attractions. Viator made Google's top 10 in 3 of the 4 buyer searches we ran for the 1 business type it accepts, and was the top-ranked directory for 1 of those types. You have to pay to be listed. This is our reading of the measured data.

How much does a Viator listing cost?

Paid. What we found: 'There's a one-time, non-refundable 29 USD submission fee (or local equivalent) per experience you list' (covers manual review and Launch Assist), plus commission on completed bookings ('rates vary by location'); no cost for clicks or visibility. Optional paid visibility via Accelerate ads.. Checked Oct 20, 2026.

Is a link from Viator dofollow?

No link to your site, as reported in our census.

How do I add my business to Viator?

Start at supplier.viator.com/sign-up-info. Approval: editorial review (Sign up, confirm email, build listing in the Supplier Management Center; ID or account verification required before submitting; each experience gets a manual review and Launch Assist guidance. Timing not stated.). Have your details ready first (see "How to list" above).

What are the best Viator alternatives?

Ranked by the same evidence: Tripadvisor, GetYourGuide, and Expedia. The full list of 8 is above, with the searches each one appeared in.

Run Viator?

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