- Approval
- Editorial review
- Link type
- No link to your site
- Checked on a live listing
- Shows up in searches for
- 1 business type
- Best #2, hotels
- Popularity
- Tranco #2,125
- #95 of 1,712 directory sites
- Countries
- Worldwide
Not established yet: price. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 4 sources
Is Hotels.com worth it?
Our reading of the measured data, not a score.
Yes, for hotels.
Hotels.com made Google's top 10 in 2 of the 4 buyer searches we ran for the 1 business type it accepts. We couldn't establish the price from its public pages.
- Strongest for
- Hotels
What works
- Showed up in Google for hotels, as high as #2
- Busier than most directory sites: #95 of 1,712 by Tranco
Watch out for
- Listings don't link to your site, so there is no SEO link value
Measured fit, by business type
How often Hotels.com made Google's top 10 in our US buyer searches for the types it accepts.
- Hotels 2/4
Strong · best #2
Where Hotels.com shows up when people search
We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.
Hotels.com accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.
- 2/4
Hotels.com ranked as high as #2 in 2 of these searches. Directories of any kind held 32% of the top-10 spots.
- Directories
- Tripadvisor 4/4, Expedia 3/4, Booking.com 1/4
- Other sites
- hotelabq.com, hotelchaco.com, cntraveler.com
Searches: “hotel philadelphia pa”, “best hotels in albuquerque”, “hotel seattle”, “top rated hotels nashville tn” result
Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure
What Hotels.com costs and who can list
As stated on Hotels.com's own pages or reported by a named source. Checked Oct 20, 2026.
- Who can list
-
Census audience: hotels · Worldwide
- Approval
- Editorial review. Properties list through Expedia Group Partner Central ('List your property'); one listing covers Expedia, Hotels.com and Vrbo brands. Onboarding starts with property location; review/verification timing not stated on the pages seen.
- Link attribute
- No link to your site. We checked a live listing on Oct 20, 2026: hotels.com/ho118012/econo-lodge-gainesville-united-states-of-america.
- Requirements
- Lodging property (hotel, motel, etc.).
Not established: price. Prices and rules change; the linked pages are the authority.
How to add your business to Hotels.com
- 1
Prepare your details
Hotels.com asks for: Lodging property (hotel, motel, etc.).
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Hotels.com.
- 2
Open the claim page
apps.expediapartnercentral.com/en_US/list/location - 3
Approval: editorial review
Properties list through Expedia Group Partner Central ('List your property'); one listing covers Expedia, Hotels.com and Vrbo brands. Onboarding starts with property location; review/verification timing not stated on the pages seen.
- 4
Check the watch-outs
1 thing to know before you claim.
Hotels.com alternatives
Ranked by the same evidence: Google top-10 appearances for the business types Hotels.com serves, then audience fit, then Tranco popularity.
- 1
Tripadvisor
Restaurants
In Google's top 10 for 4 searches for hotels (best #2).
Free + paidTranco #577Dofollow link
- 2
Expedia
Hospitality travel
In Google's top 10 for 3 searches for hotels (best #4).
Cost unknownTranco #1,425Nofollow link
- 3
Booking.com
Hospitality travel
In Google's top 10 for 1 search for hotels (best #1).
PaidTranco #289
- 4
KAYAK
Hospitality travel
In Google's top 10 for 1 search for hotels (best #8).
Cost unknownTranco #4,450Nofollow link
- 5
Airbnb
Hospitality travel
Accepts hotels. Not in the top 10 of our searches for these types.
PaidTranco #738Nofollow link
- 6
Agoda
Hospitality travel
Accepts hotels. Not in the top 10 of our searches for these types.
FreeTranco #853
- 7
Vrbo
Hospitality travel
Accepts hotels. Not in the top 10 of our searches for these types.
FreeTranco #3,065
- 8
ReserveAmerica
Hospitality travel
Accepts hotels. Not in the top 10 of our searches for these types.
Cost unknownTranco #26,959Nofollow link
Questions about Hotels.com
Is Hotels.com worth it for a business?
Yes, for hotels. Hotels.com made Google's top 10 in 2 of the 4 buyer searches we ran for the 1 business type it accepts. We couldn't establish the price from its public pages. This is our reading of the measured data.
How much does a Hotels.com listing cost?
Not established. We read Hotels.com's public pages on Oct 20, 2026 and found no stated price. Check apps.expediapartnercentral.com/en_US/list/location before you commit.
Is a link from Hotels.com dofollow?
No link to your site, as reported in our census.
How do I add my business to Hotels.com?
Start at apps.expediapartnercentral.com/en_US/list/location. Approval: editorial review (Properties list through Expedia Group Partner Central ('List your property'); one listing covers Expedia, Hotels.com and Vrbo brands. Onboarding starts with property location; review/verification timing not stated on the pages seen.). Have your details ready first (see "How to list" above).
What are the best Hotels.com alternatives?
Ranked by the same evidence: Tripadvisor, Expedia, and Booking.com. The full list of 8 is above, with the searches each one appeared in.
Run Hotels.com?
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