Vrbo for business

Vacation rental marketplace.

Hospitality travel · vrbo.com

Claim or add your listing Visit vrbo.com

Cost to list: Free
Approval: Editorial review
Shows up in searches for: 3 business types; Best #5, vacation rentals
Popularity: Tranco #3,065; #137 of 1,712 directory sites
Countries: Worldwide

Not established yet: whether links are dofollow. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 4 sources

Is Vrbo worth it?

Our reading of the measured data, not a score.

Yes, for some

Yes, for vacation rentals.

Vrbo made Google's top 10 in 3 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for hotels. Listing is stated as free.

Strongest for: Vacation rentals

What works

Showed up in Google for vacation rentals, as high as #5
Free to list
Busier than most directory sites: #137 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for hotels; use those industries' own directories
bedandbreakfast.com now redirects into Vrbo help

Measured fit, by business type

How often Vrbo made Google's top 10 in our US buyer searches for the types it accepts.

Vacation rentals 3/4

Strong · best #5
Hotels 0/4

Not seen

See every search result →

Where Vrbo shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Vrbo accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Vacation rentals

3/4

Vrbo ranked as high as #5 in 3 of these searches. Directories of any kind held 28% of the top-10 spots.

Directories

Yelp 3/4, KAYAK 2/4, Booking.com 1/4

Other sites

hometogo.com, marriott.com, evolve.com

Searches: “vacation rentals dallas tx”, “best vacation rentals in boise”, “vacation rentals chicago”, “top rated vacation rentals charlotte nc” result
Event rental companies check eligibility

1/4

Vrbo ranked as high as #5 in 1 of these searches. Directories of any kind held 36% of the top-10 spots.

Directories

Yelp 4/4, Instagram 2/4, WeddingWire 2/4

Other sites

boisepartyrentals.com, marriott.com, thefestivefrog.com

Searches: “party rentals boise id”, “best event rental companies in chicago”, “party rentals charlotte”, “top rated event rental companies tampa fl” result
Salons check eligibility

1/4

Vrbo ranked as high as #5 in 1 of these searches. Directories of any kind held 27% of the top-10 spots.

Directories

Yelp 4/4, Vagaro 2/4, Instagram 1/4

Other sites

reddit.com, gravitysalonstudio.com, marriott.com

Searches: “hair salon austin tx”, “best hair salons in miami”, “hair salon kansas city”, “top rated hair salons sacramento ca” result
Hotels

0/4

Not in the top 10 of any of these searches. Directories of any kind held 32% of the top-10 spots.

Directories

Tripadvisor 4/4, Expedia 3/4, Hotels.com 2/4

Other sites

hotelabq.com, hotelchaco.com, cntraveler.com

Searches: “hotel philadelphia pa”, “best hotels in albuquerque”, “hotel seattle”, “top rated hotels nashville tn”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Vrbo costs and who can list

As stated on Vrbo's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Hotels
Vacation rentals

Census audience: vacation rentals · Worldwide
Pricing: Free

'It's free and easy to list your property on Vrbo. You'll only pay a booking fee when you receive bookings.' Booking fees: 5% commission + 3% payment processing (US host page); software/connectivity-managed listings carry a 12% commission per Vrbo help center.
Approval: Editorial review. Self-serve property onboarding via host.vrbo.com; review timeline not stated.
Sources: host.vrbo.com/en-us
help.vrbo.com/articles/How-is-the-booking-fee-calculated
help.vrbo.com/articles/About-Vrbo-integration
vrbo.com

Not established: link attribute (treat links as nofollow until you see the live profile). Prices and rules change; the linked pages are the authority.

How to add your business to Vrbo

1
Prepare your details
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Vrbo.
2

Open the claim page
host.vrbo.com/en-us
3

Approval: editorial review

Self-serve property onboarding via host.vrbo.com; review timeline not stated.
4

Check the watch-outs

2 things to know before you claim.

Vrbo alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Vrbo serves, then audience fit, then Tranco popularity.

Questions about Vrbo

Is Vrbo worth it for a business?

Yes, for vacation rentals. Vrbo made Google's top 10 in 3 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for hotels. Listing is stated as free. This is our reading of the measured data.

How much does a Vrbo listing cost?

Free. What we found: 'It's free and easy to list your property on Vrbo. You'll only pay a booking fee when you receive bookings.' Booking fees: 5% commission + 3% payment processing (US host page); software/connectivity-managed listings carry a 12% commission per Vrbo help center.. Checked Oct 20, 2026.

Is a link from Vrbo dofollow?

Unknown. We haven't tested Vrbo's link attribute and found no reliable report. Treat it as nofollow until you see the live profile.

How do I add my business to Vrbo?

Start at host.vrbo.com/en-us. Approval: editorial review (Self-serve property onboarding via host.vrbo.com; review timeline not stated.). Have your details ready first (see "How to list" above).

What are the best Vrbo alternatives?

Ranked by the same evidence: Yelp, KAYAK, and Expedia. The full list of 8 is above, with the searches each one appeared in.

Run Vrbo?

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