KAYAK for business

Travel metasearch.

Hospitality travel · kayak.com

Claim or add your listing Visit kayak.com

Approval: Not stated
Link type: Redirect link; Checked on a live listing
Shows up in searches for: 4 business types; Best #3, vacation rentals
Popularity: Tranco #4,450; #173 of 1,712 directory sites
Countries: Worldwide

Not established yet: price. We leave gaps blank rather than guess. Checked Oct 20, 2026 · 3 sources

Is KAYAK worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

KAYAK made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. We couldn't establish the price from its public pages.

What works

Showed up in Google for vacation rentals, as high as #3
Busier than most directory sites: #173 of 1,712 by Tranco

Watch out for

No cautions recorded in our census.

Measured fit, by business type

How often KAYAK made Google's top 10 in our US buyer searches for the types it accepts.

Hotels 1/4

Some · best #8

See every search result →

Where KAYAK shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

KAYAK accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Vacation rentals check eligibility

2/4

KAYAK ranked as high as #3 in 2 of these searches. Directories of any kind held 28% of the top-10 spots.

Directories

Yelp 3/4, Vrbo 3/4, Booking.com 1/4

Other sites

hometogo.com, marriott.com, evolve.com

Searches: “vacation rentals dallas tx”, “best vacation rentals in boise”, “vacation rentals chicago”, “top rated vacation rentals charlotte nc” result
Hotels

1/4

KAYAK ranked as high as #8 in 1 of these searches. Directories of any kind held 32% of the top-10 spots.

Directories

Tripadvisor 4/4, Expedia 3/4, Hotels.com 2/4

Other sites

hotelabq.com, hotelchaco.com, cntraveler.com

Searches: “hotel philadelphia pa”, “best hotels in albuquerque”, “hotel seattle”, “top rated hotels nashville tn” result
Event rental companies check eligibility

1/4

KAYAK ranked as high as #3 in 1 of these searches. Directories of any kind held 36% of the top-10 spots.

Directories

Yelp 4/4, Instagram 2/4, WeddingWire 2/4

Other sites

boisepartyrentals.com, marriott.com, thefestivefrog.com

Searches: “party rentals boise id”, “best event rental companies in chicago”, “party rentals charlotte”, “top rated event rental companies tampa fl” result
Salons check eligibility

1/4

KAYAK ranked as high as #3 in 1 of these searches. Directories of any kind held 27% of the top-10 spots.

Directories

Yelp 4/4, Vagaro 2/4, Instagram 1/4

Other sites

reddit.com, gravitysalonstudio.com, marriott.com

Searches: “hair salon austin tx”, “best hair salons in miami”, “hair salon kansas city”, “top rated hair salons sacramento ca” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What KAYAK costs and who can list

As stated on KAYAK's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Hotels

Census audience: hotels · Worldwide
Pricing: Not established

KAYAK hotel-owner page states no listing price for properties (displays an unexplained '$450' figure); KAYAK shows rates retrieved from OTAs/booking engines.
Approval: Not stated. No direct listing: a property appears once it is bookable through an online travel agency (e.g. Booking.com, Travelocity) or a booking engine (e.g. WIHP, TravelClick) that works with KAYAK; real-time prices require connecting via a booking-engine partner. Properties already on a partner OTA should appear automatically.
Link attribute: Redirect link. We checked a live listing on Oct 20, 2026: kayak.com/San-Francisco-Hotels-Club-Quarters-Hotel-in-San-Francisco.33377.ksp.
Hotel pages link out only via KAYAK /book/hotel?code=... booking redirects.
Requirements: Listing on a KAYAK partner OTA or booking engine.
Sources: kayak.com/hotelowner
kayak.com/San-Francisco-Hotels-Club-Quarters-Hotel-in-San-Francisco.33377.ksp
kayak.com

Prices and rules change; the linked pages are the authority.

How to add your business to KAYAK

1
Prepare your details

KAYAK asks for: Listing on a KAYAK partner OTA or booking engine.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by KAYAK.
2

Open the claim page
kayak.com/hotelowner
3

Approval: not stated

No direct listing: a property appears once it is bookable through an online travel agency (e.g. Booking.com, Travelocity) or a booking engine (e.g. WIHP, TravelClick) that works with KAYAK; real-time prices require connecting via a booking-engine partner. Properties already on a partner OTA should appear automatically.

KAYAK alternatives

Ranked by the same evidence: Google top-10 appearances for the business types KAYAK serves, then audience fit, then Tranco popularity.

Questions about KAYAK

Is KAYAK worth it for a business?

A secondary listing, with little measured reach in Google. KAYAK made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. We couldn't establish the price from its public pages. This is our reading of the measured data.

How much does a KAYAK listing cost?

Not established. We read KAYAK's public pages on Oct 20, 2026 and found no stated price. Check kayak.com/hotelowner before you commit.

Is a link from KAYAK dofollow?

Redirect link, as reported in our census.

How do I add my business to KAYAK?

Start at kayak.com/hotelowner. Approval: not stated (No direct listing: a property appears once it is bookable through an online travel agency (e.g. Booking.com, Travelocity) or a booking engine (e.g. WIHP, TravelClick) that works with KAYAK; real-time prices require connecting via a booking-engine partner. Properties already on a partner OTA should appear automatically.). Have your details ready first (see "How to list" above).

What are the best KAYAK alternatives?

Ranked by the same evidence: Yelp, Vrbo, and Expedia. The full list of 8 is above, with the searches each one appeared in.

Run KAYAK?

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