Waze for business

Places on the Waze driving map.

Maps and navigation · waze.com

Claim or add your listing Visit waze.com

Cost to list: Free
Approval: Editorial review
Link type: Nofollow link; Per BrightLocal, not our test
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #1,869; #86 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 3 sources

Is Waze worth it?

Our reading of the measured data, not a score.

Low priority

Low priority: no measured reach in Google.

Waze didn't make Google's top 10 in any of the 276 buyer searches we ran for the 69 business types it accepts. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

Free to list
Busier than most directory sites: #86 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for accountants, addiction treatment centers, alternative medicine practitioners, and 66 other types (0 of 276 searches)
Nofollow links: list for customers, not for SEO

Measured fit, by business group

How often Waze made Google's top 10 in our US buyer searches for the types it accepts.

Home services & trades 0/72

Not seen · 18 types
Health & wellness 0/48

Not seen · 12 types
Food, drink & hospitality 0/32

Not seen · 8 types
Weddings & events 0/28

Not seen · 7 types
Legal, finance & insurance 0/20

Not seen · 5 types
Real estate 0/20

Not seen · 5 types
Automotive 0/12

Not seen · 3 types
Education & childcare 0/12

Not seen · 3 types
Community & nonprofit 0/12

Not seen · 3 types
Beauty & fitness 0/12

Not seen · 3 types
Pets 0/8

Not seen · 2 types

See every search result →

Where Waze shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Not in the top 10 of any search we ran.

Common for niche, community and launch sites. What they offer is the audience that browses them directly, not a page that ranks for generic searches.

Local types where it didn't rank: Accountants, Addiction treatment centers, Alternative medicine practitioners, Architects, Auto body shops, Auto repair shops, Bars and breweries, Cafes, Campgrounds, Car dealers, and 59 more.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Waze costs and who can list

As stated on Waze's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Any local business

Census audience: local businesses · Worldwide
Pricing: Free

Waze Help describes adding a place via the app or Waze Map Editor with no fee mentioned; Waze Ads (paid) exists separately but its pricing was not checked.
Approval: Editorial review. Places added in the app (Report > Place, storefront photo, name, category, house number) are reviewed by Waze's volunteer community map editors, with the decision sent by email. Alternatively edit directly as a Waze Map Editor or ask editors in the Waze forum.
Link attribute: Nofollow link. Per BrightLocal's list, not our test.
Requirements: Waze account; photo of the storefront, place name, category and house number; editor guidelines require unbiased info (no taglines/opinion).
Sources: support.google.com/waze/answer/6262592
waze.com/discuss/t/how-to-create-a-full-business-listing-with-specific-info/178471
waze.com/business

Prices and rules change; the linked pages are the authority.

How to add your business to Waze

1
Prepare your details

Waze asks for: Waze account; photo of the storefront, place name, category and house number; editor guidelines require unbiased info (no taglines/opinion).
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (local listing), not a list published by Waze.
2

Open the claim page
support.google.com/waze/answer/6262592
3

Approval: editorial review

Places added in the app (Report > Place, storefront photo, name, category, house number) are reviewed by Waze's volunteer community map editors, with the decision sent by email. Alternatively edit directly as a Waze Map Editor or ask editors in the Waze forum.
4

Check the watch-outs

2 things to know before you claim.

Waze alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Waze serves, then audience fit, then Tranco popularity.

Questions about Waze

Is Waze worth it for a business?

Low priority: no measured reach in Google. Waze didn't make Google's top 10 in any of the 276 buyer searches we ran for the 69 business types it accepts. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Waze listing cost?

Free. What we found: Waze Help describes adding a place via the app or Waze Map Editor with no fee mentioned; Waze Ads (paid) exists separately but its pricing was not checked.. Checked Oct 20, 2026.

Is a link from Waze dofollow?

Nofollow link, according to BrightLocal's dofollow/nofollow list; we haven't tested it ourselves.

How do I add my business to Waze?

Start at support.google.com/waze/answer/6262592. Approval: editorial review (Places added in the app (Report > Place, storefront photo, name, category, house number) are reviewed by Waze's volunteer community map editors, with the decision sent by email. Alternatively edit directly as a Waze Map Editor or ask editors in the Waze forum.). Have your details ready first (see "How to list" above).

What are the best Waze alternatives?

Ranked by the same evidence: Google Business Profile, OpenStreetMap, and MapQuest (claim via Yext). The full list of 8 is above, with the searches each one appeared in.

Run Waze?

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