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Indiegogo listing

Major crowdfunding and pre-order launch platform.

Crowdfunding · indiegogo.com

Cost to list
Paid
Paying is required to list
Approval
Editorial review
Link type
Nofollow link
Checked on a live listing
Shows up in searches for
No business types
Across our 399 searches
Popularity
Tranco #2,825
#124 of 1,712 directory sites
Countries
Worldwide

Checked Oct 20, 2026 · 4 sources

Is Indiegogo worth it?

Our reading of the measured data, not a score.

Low priority

Probably not, unless its audience is already yours.

Indiegogo didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

  • Busier than most directory sites: #124 of 1,712 by Tranco

Watch out for

  • Not in Google's top 10 for online stores (0 of 4 searches)
  • You have to pay to be listed
  • Nofollow links: list for customers, not for SEO
  • Bot-blocked to curl (403). [HTTP 403 on 2026-10-20 curl check]

Measured fit, by business type

How often Indiegogo made Google's top 10 in our US buyer searches for the types it accepts.

  • Online stores 0/4

    Not seen

See every search result →

Where Indiegogo shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Indiegogo accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

  • Online stores
    0/4

    Not in the top 10 of any of these searches. Directories of any kind held 8% of the top-10 spots.

    Directories
    Facebook Pages 1/4, Instagram 1/4, Etsy 1/4
    Other sites
    amazon.com, reddit.com, handmade.com

    Searches: “handmade jewelry online”, “best sustainable clothing brands”, “buy organic skincare online”, “best online gift shops”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Indiegogo costs and who can list

As stated on Indiegogo's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list
  • Online stores

Census audience: hardware, consumer products · Worldwide

Pricing

Paid

  • Platform fee 5% of successfully collected payments plus payment processing 3% + 0.2 per transaction (USD/EUR/GBP); project setup, pledge management, VAT handling free; optional performance marketing 10% of ad revenue.
Approval
Editorial review. Create a free account, submit information about yourself, publish a preview page, then set the launch timer; Indiegogo reviews the campaign before launch and suggests improvements. No timeframe stated.
Requirements
Indiegogo account; project compliant with Indiegogo terms of service; creator information.

Prices and rules change; the linked pages are the authority.

How to get listed on Indiegogo

  1. 1

    Prepare your details

    Indiegogo asks for: Indiegogo account; project compliant with Indiegogo terms of service; creator information.

    • Product name, a one-line tagline and a short description
    • Logo plus screenshots or a short demo video
    • Personal maker accounts for the founders
    • A launch date and a first comment on why you built it
    • A live URL a new visitor can try without a sales call

    Our standard checklist for this kind of site (launch platform), not a list published by Indiegogo.

  2. 2
  3. 3

    Approval: editorial review

    Create a free account, submit information about yourself, publish a preview page, then set the launch timer; Indiegogo reviews the campaign before launch and suggests improvements. No timeframe stated.

  4. 4

    Check the watch-outs

    4 things to know before you post.

Indiegogo alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Indiegogo serves, then audience fit, then Tranco popularity.

Questions about Indiegogo

Is Indiegogo worth it for getting listed?

Probably not, unless its audience is already yours. Indiegogo didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Indiegogo listing cost?

Paid. What we found: Platform fee 5% of successfully collected payments plus payment processing 3% + 0.2 per transaction (USD/EUR/GBP); project setup, pledge management, VAT handling free; optional performance marketing 10% of ad revenue.. Checked Oct 20, 2026.

Is a link from Indiegogo dofollow?

Nofollow link, as reported in our census.

How do I get listed on Indiegogo?

Start at indiegogo.com/en/creators/becomeacreator. Approval: editorial review (Create a free account, submit information about yourself, publish a preview page, then set the launch timer; Indiegogo reviews the campaign before launch and suggests improvements. No timeframe stated.). Have your details ready first (see "How to list" above).

What are the best Indiegogo alternatives?

Ranked by the same evidence: Kickstarter and Product Hunt. The full list of 2 is above, with the searches each one appeared in.

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