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Expertise.com for business

Editorial 'best of' lists by city and category; being selected brings referral traffic and trust.

Multi industry · expertise.com

Claim or add your listing Visit expertise.com
Cost to list
Editorial only
Editors choose; you can't buy in
Approval
Editorial review
Link type
Dofollow link
Checked on a live listing
Shows up in searches for
1 business type
Best #3, consultants
Popularity
Tranco #36,694
#521 of 1,712 directory sites
Countries
United States

Checked Oct 20, 2026 · 4 sources

Is Expertise.com worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Expertise.com didn't make Google's top 10 in any of the 280 buyer searches we ran for the 70 business types it accepts. You can't buy or submit a listing; editors choose. Profile links are reported dofollow.

What works

  • Showed up in Google for consultants, as high as #3
  • Editors choose what gets listed
  • Dofollow profile link (we checked a live listing)

Watch out for

  • Not in Google's top 10 for accountants, addiction treatment centers, agencies, and 67 other types (0 of 280 searches)
  • You cannot submit to be included; you can only update an existing listing
  • Marketing agreement page exists; whether paid placement exists not verified

Measured fit, by business group

How often Expertise.com made Google's top 10 in our US buyer searches for the types it accepts.

  • Home services & trades 0/72

    Not seen · 18 types

  • Health & wellness 0/48

    Not seen · 12 types

  • Food, drink & hospitality 0/32

    Not seen · 8 types

  • Weddings & events 0/28

    Not seen · 7 types

  • Legal, finance & insurance 0/20

    Not seen · 5 types

  • Real estate 0/20

    Not seen · 5 types

  • Automotive 0/12

    Not seen · 3 types

  • Education & childcare 0/12

    Not seen · 3 types

  • Community & nonprofit 0/12

    Not seen · 3 types

  • Beauty & fitness 0/12

    Not seen · 3 types

  • Pets 0/8

    Not seen · 2 types

  • B2B & professional firms 0/4

    Not seen · 1 type

See every search result →

Where Expertise.com shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Accepts but didn't rank for: Agencies (0 of 4).

Local types where it didn't rank: Accountants, Addiction treatment centers, Agencies, Alternative medicine practitioners, Architects, Auto body shops, Auto repair shops, Bars and breweries, Cafes, Campgrounds, and 60 more.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Expertise.com costs and who can list

As stated on Expertise.com's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list

Census audience: local service businesses, agencies, professional services, local professionals · United States

Pricing

Editorial

  • Selection is editorial/research-based; listed businesses get a 'free Provider Portal' (edit basic info, complimentary award badges). A Marketing Agreement exists for paid services (terms not reviewed).
Approval
Editorial review. Curated: Expertise.com researches businesses, validates licenses/accreditations, analyzes reviews, evaluates experience and uses mystery shoppers before selecting providers. The Provider Portal is only for businesses already listed or in conversation with the team.
Link attribute
Dofollow link. We checked a live listing on Oct 20, 2026: expertise.com/home-improvement/plumbing/california/san-francisco.
Requirements
Must already be selected/listed (or in conversation with Expertise.com) to use the portal; required licenses for the profession.
Sources

Prices and rules change; the linked pages are the authority.

How to add your business to Expertise.com

  1. 1

    Prepare your details

    Expertise.com asks for: Must already be selected/listed (or in conversation with Expertise.com) to use the portal; required licenses for the profession.

    • Business name, address and phone written exactly as on your Google Business Profile and website
    • Primary category, plus the services you actually offer
    • Opening hours, service area and website URL
    • Real photos: storefront or vehicle, team, finished work
    • Access to the business phone or email, in case it verifies ownership
    • A way to ask real customers for reviews (never buy them)

    Our standard checklist for this kind of site (industry directory), not a list published by Expertise.com.

  2. 2

    Open the claim page

    expertise.com/update
  3. 3

    Approval: editorial review

    Curated: Expertise.com researches businesses, validates licenses/accreditations, analyzes reviews, evaluates experience and uses mystery shoppers before selecting providers. The Provider Portal is only for businesses already listed or in conversation with the team.

  4. 4

    Check the watch-outs

    3 things to know before you claim.

Expertise.com alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Expertise.com serves, then audience fit, then Tranco popularity.

  1. 1

    Yelp

    Review platform

    In Google's top 10 for 2 searches across 2 of the same business types, led by consultants and agencies (best #1).

    Free + paidTranco #715Nofollow link

  2. 2

    Semrush Agency Partners

    Platform partner directory

    In Google's top 10 for 2 searches for agencies (best #3).

    PaidTranco #2,285Nofollow link

  3. 3

    DesignRush

    Professional services

    In Google's top 10 for 2 searches for agencies (best #4).

    Cost unknownTranco #15,232

  4. 4

    GoodFirms

    Software reviews

    In Google's top 10 for 2 searches for agencies (best #5).

    Free + paidTranco #25,505Nofollow link

  5. 5

    Web Design Rankings

    Agency directory

    In Google's top 10 for 2 searches for agencies (best #6).

    EditorialTranco #643,724Nofollow link

  6. 6

    Consultancy.eu

    Consulting directory

    In Google's top 10 for 2 searches for consultants (best #3).

    PaidTranco #284,711Dofollow link

  7. 7

    LinkedIn Company Pages

    Social profile

    In Google's top 10 for 1 search for consultants (best #8).

    FreeTranco #18 (host)Nofollow link

  8. 8

    Upwork Agencies

    Freelancer marketplace

    In Google's top 10 for 1 search for consultants (best #3).

    Cost unknownTranco #2,480

Questions about Expertise.com

Is Expertise.com worth it for a business?

A secondary listing, with little measured reach in Google. Expertise.com didn't make Google's top 10 in any of the 280 buyer searches we ran for the 70 business types it accepts. You can't buy or submit a listing; editors choose. Profile links are reported dofollow. This is our reading of the measured data.

How much does a Expertise.com listing cost?

Editorial. What we found: Selection is editorial/research-based; listed businesses get a 'free Provider Portal' (edit basic info, complimentary award badges). A Marketing Agreement exists for paid services (terms not reviewed).. Checked Oct 20, 2026.

Is a link from Expertise.com dofollow?

Dofollow link, as reported in our census.

How do I add my business to Expertise.com?

Start at expertise.com/update. Approval: editorial review (Curated: Expertise.com researches businesses, validates licenses/accreditations, analyzes reviews, evaluates experience and uses mystery shoppers before selecting providers. The Provider Portal is only for businesses already listed or in conversation with the team.). Have your details ready first (see "How to list" above).

What are the best Expertise.com alternatives?

Ranked by the same evidence: Yelp, Semrush Agency Partners, and DesignRush. The full list of 8 is above, with the searches each one appeared in.

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