ClassPass for business

Credit-based class and salon booking.

Beauty · classpass.com

Claim or add your listing Visit classpass.com

Cost to list: Paid; Paying is required to list
Approval: Not stated
Link type: Nofollow link; Checked on a live listing
Shows up in searches for: 1 business type; Best #9, gyms and fitness studios
Popularity: Tranco #25,877; #435 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 3 sources

Is ClassPass worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

ClassPass made Google's top 10 in 1 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for salons. You have to pay to be listed. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

Showed up in Google for gyms and fitness studios, as high as #9

Watch out for

Not in Google's top 10 for salons (0 of 4 searches)
You have to pay to be listed
Nofollow links: list for customers, not for SEO

Measured fit, by business type

How often ClassPass made Google's top 10 in our US buyer searches for the types it accepts.

Gyms and fitness studios 1/4

Some · best #9
Salons 0/4

Not seen

See every search result →

Where ClassPass shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

ClassPass accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Gyms and fitness studios

1/4

ClassPass ranked as high as #9 in 1 of these searches. Directories of any kind held 31% of the top-10 spots.

Directories

Yelp 2/4, Instagram 1/4, Mindbody 1/4

Other sites

reddit.com, planetfitness.com, locuststreetathletic.com

Searches: “gym seattle wa”, “best gyms in nashville”, “gym raleigh”, “top rated gyms st louis mo” result
Salons

0/4

Not in the top 10 of any of these searches. Directories of any kind held 27% of the top-10 spots.

Directories

Yelp 4/4, Vagaro 2/4, Instagram 1/4

Other sites

reddit.com, gravitysalonstudio.com, marriott.com

Searches: “hair salon austin tx”, “best hair salons in miami”, “hair salon kansas city”, “top rated hair salons sacramento ca”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What ClassPass costs and who can list

As stated on ClassPass's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Gyms and fitness studios
Salons

Census audience: fitness studios, gyms, salons · Worldwide
Pricing: Paid

No upfront cost to partner; ClassPass pays the business per booking at payouts lower than direct member prices (it lists only unfilled spots). Introductory trial for new clients at no upfront cost to the partner.
Approval: Not stated. Lead form: submit the 'Get started' form (email, business name, website/social link, business type, booking/POS system, location, phone) and ClassPass follows up; no timeframe stated.
Link attribute: Nofollow link. We checked a live listing on Oct 20, 2026: classpass.com/studios/rise-wellness-collective-south-san-francisco.
Requirements: Fitness, wellness or food & beverage business; website or social media link; booking/POS system details.
Sources: classpass.com/partners
classpass.com/studios/rise-wellness-collective-south-san-francisco
classpass.com

Prices and rules change; the linked pages are the authority.

How to add your business to ClassPass

1
Prepare your details

ClassPass asks for: Fitness, wellness or food & beverage business; website or social media link; booking/POS system details.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by ClassPass.
2

Open the claim page
classpass.com/partners/contact
3

Approval: not stated

Lead form: submit the 'Get started' form (email, business name, website/social link, business type, booking/POS system, location, phone) and ClassPass follows up; no timeframe stated.
4

Check the watch-outs

3 things to know before you claim.

ClassPass alternatives

Ranked by the same evidence: Google top-10 appearances for the business types ClassPass serves, then audience fit, then Tranco popularity.

Questions about ClassPass

Is ClassPass worth it for a business?

A secondary listing, with little measured reach in Google. ClassPass made Google's top 10 in 1 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for salons. You have to pay to be listed. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a ClassPass listing cost?

Paid. What we found: No upfront cost to partner; ClassPass pays the business per booking at payouts lower than direct member prices (it lists only unfilled spots). Introductory trial for new clients at no upfront cost to the partner.. Checked Oct 20, 2026.

Is a link from ClassPass dofollow?

Nofollow link, as reported in our census.

How do I add my business to ClassPass?

Start at classpass.com/partners/contact. Approval: not stated (Lead form: submit the 'Get started' form (email, business name, website/social link, business type, booking/POS system, location, phone) and ClassPass follows up; no timeframe stated.). Have your details ready first (see "How to list" above).

What are the best ClassPass alternatives?

Ranked by the same evidence: Yelp, Vagaro, and Booksy. The full list of 8 is above, with the searches each one appeared in.

Run ClassPass?

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