itch.io listing

Largest open indie games marketplace; free uploads with built-in discovery, jams and community.

App store · itch.io

Submit your listing Visit itch.io

Cost to list: Free
Approval: Editorial review
Link type: Nofollow link; Checked on a live listing
Shows up in searches for: 1 business type; Best #4, games
Popularity: Tranco #734; #49 of 1,712 directory sites
Countries: Worldwide

Checked Oct 20, 2026 · 6 sources

Is itch.io worth it?

Our reading of the measured data, not a score.

For its audience

Worth a post if its members are your customers.

itch.io made Google's top 10 in 1 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for mobile apps. That's typical: directories of any kind held only 6% of the top-10 spots in those searches, so what itch.io offers is the people who browse it directly. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

Showed up in Google for games, as high as #4
Free to list
One of the most-visited directory sites: #49 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for mobile apps (0 of 4 searches)
Nofollow links: list for customers, not for SEO

Measured fit, by business type

How often itch.io made Google's top 10 in our US buyer searches for the types it accepts.

Games 1/4

Some · best #4
Mobile apps 0/4

Not seen

See every search result →

Where itch.io shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

itch.io accepts 2 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Games

1/4

itch.io ranked as high as #4 in 1 of these searches. Directories of any kind held 9% of the top-10 spots.

Directories

CrazyGames 1/4, Uptodown 1/4

Other sites

reddit.com, youtube.com, steampowered.com

Searches: “best indie games”, “free browser games”, “best mobile games”, “indie games on steam” result
Mobile apps

0/4

Not in the top 10 of any of these searches. Directories of any kind held 3% of the top-10 spots.

Directories

SmartAsset SmartAdvisor 1/4

Other sites

reddit.com, youtube.com, alexanderfyoung.com

Searches: “best habit tracker app”, “best budgeting app”, “best meditation app”, “best language learning app”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What itch.io costs and who can list

As stated on itch.io's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Games
Mobile apps

Census audience: indie game developers, game makers · Worldwide
Pricing: Free

'itch.io costs nothing to use' - free to create pages and upload. On sales, open revenue sharing: seller picks itch.io's cut from 0-100%, default 10% (per itch.io's revenue-sharing announcement). No ads placed on creator pages.
Approval: Editorial review. Instant self-publish (pages can be Draft, Restricted or Public). No pre-approval stated; projects that follow the quality guidelines are eligible for the discovery index (browse/search/recommendations), and systems or moderators may remove a page from discovery. Custom CSS access is manually approved.
Link attribute: Nofollow link. We checked a live listing on Oct 20, 2026: bergice.itch.io/lurkers.
Game-page links to the developer site are rel="nofollow noopener"; creator profile website links are rel="nofollow me" (https://dangen-entertainment.itch.io/).
Requirements: itch.io account; quality guidelines recommend a cover image, screenshots and accurate metadata/classification (adult content must be flagged).
Sources: itch.io/docs/creators/faq
itch.io/docs/creators/quality-guidelines
itch.io/updates/introducing-open-revenue-sharing
bergice.itch.io/lurkers
dangen-entertainment.itch.io
itch.io/developers

Prices and rules change; the linked pages are the authority.

How to get listed on itch.io

1
Prepare your details

itch.io asks for: itch.io account; quality guidelines recommend a cover image, screenshots and accurate metadata/classification (adult content must be flagged).
- The community's own rules, read before posting
- An account with some genuine history
- A post that is useful on its own, not just a link
- Product URL, short description and images
Our standard checklist for this kind of site (community and consumer site), not a list published by itch.io.
2

Open the submit page
itch.io/game/new
3

Approval: editorial review

Instant self-publish (pages can be Draft, Restricted or Public). No pre-approval stated; projects that follow the quality guidelines are eligible for the discovery index (browse/search/recommendations), and systems or moderators may remove a page from discovery. Custom CSS access is manually approved.
4

Check the watch-outs

2 things to know before you post.

itch.io alternatives

Ranked by the same evidence: Google top-10 appearances for the business types itch.io serves, then audience fit, then Tranco popularity.

Questions about itch.io

Is itch.io worth it for getting listed?

Worth a post if its members are your customers. itch.io made Google's top 10 in 1 of the 8 buyer searches we ran for the 2 business types it accepts. It didn't show up for mobile apps. That's typical: directories of any kind held only 6% of the top-10 spots in those searches, so what itch.io offers is the people who browse it directly. Listing is stated as free. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a itch.io listing cost?

Free. What we found: 'itch.io costs nothing to use' - free to create pages and upload. On sales, open revenue sharing: seller picks itch.io's cut from 0-100%, default 10% (per itch.io's revenue-sharing announcement). No ads placed on creator pages.. Checked Oct 20, 2026.

Is a link from itch.io dofollow?

Nofollow link, as reported in our census.

How do I get listed on itch.io?

Start at itch.io/game/new. Approval: editorial review (Instant self-publish (pages can be Draft, Restricted or Public). No pre-approval stated; projects that follow the quality guidelines are eligible for the discovery index (browse/search/recommendations), and systems or moderators may remove a page from discovery. Custom CSS access is manually approved.). Have your details ready first (see "How to list" above).

What are the best itch.io alternatives?

Ranked by the same evidence: CrazyGames, Uptodown, and Setapp. The full list of 8 is above, with the searches each one appeared in.

Run itch.io?

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