Charity Navigator listing

Largest US charity evaluator; ratings influence donor decisions.

Nonprofit directory · charitynavigator.org

Submit your listing Visit charitynavigator.org

Cost to list: Editorial only; Editors choose; you can't buy in
Approval: Editorial review
Link type: Dofollow link; Checked on a live listing
Shows up in searches for: 2 business types; Best #3, churches
Popularity: Tranco #15,545; #347 of 1,712 directory sites
Countries: United States

Checked Oct 20, 2026 · 4 sources

Is Charity Navigator worth it?

Our reading of the measured data, not a score.

For its audience

Worth a post if its members are your customers.

Charity Navigator made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. You can't buy or submit a listing; editors choose. Profile links are reported dofollow.

What works

Showed up in Google for churches, as high as #3
Editors choose what gets listed
Dofollow profile link (we checked a live listing)

Watch out for

Ratings are editorial; eligibility page URL tried returned 404

Measured fit, by business type

How often Charity Navigator made Google's top 10 in our US buyer searches for the types it accepts.

Nonprofits 1/4

Some · best #6

See every search result →

Where Charity Navigator shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Charity Navigator accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Nonprofits

1/4

Charity Navigator ranked as high as #6 in 1 of these searches. Directories of any kind held 25% of the top-10 spots.

Directories

CharityWatch 3/4, GreatNonprofits 2/4, GiveWell 1/4

Other sites

best-charities.org, forbes.com, give.org

Searches: “best charities to donate to”, “animal charities”, “top rated charities”, “charity ratings” result
Churches check eligibility

1/4

Charity Navigator ranked as high as #3 in 1 of these searches. Directories of any kind held 26% of the top-10 spots.

Directories

Yelp 3/4, Facebook Pages 1/4, Instagram 1/4

Other sites

reddit.com, hfotusa.org, revivekc.church

Searches: “church miami fl”, “best churches in kansas city”, “church sacramento”, “top rated churches omaha ne” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Charity Navigator costs and who can list

As stated on Charity Navigator's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Nonprofits

Census audience: nonprofits, us charities · United States
Pricing: Editorial

No listing fee: US nonprofits are added automatically from the IRS Business Master File; IRS Form 990 data comes directly from the IRS. Nonprofits can sign up for a Nonprofit Portal account to update their profile and submit data for Encompass Rating beacons.
Approval: Editorial review. Automatic/editorial: once a nonprofit appears in the IRS Business Master File it typically appears on Charity Navigator within two to three months; no action required. Portal access is granted after the representative is verified. Ratings depend on eligibility (e.g., US 501(c)(3) public charity with sufficient Form 990 filings) and data submitted via the portal.
Link attribute: Dofollow link. We checked a live listing on Oct 20, 2026: charitynavigator.org/ein/530196605.
Requirements: US nonprofit in the IRS Business Master File (EIN); verified representative for Nonprofit Portal access.
Sources: charitynavigator.org/about-us/faqs
charitynavigator.org/about-us/update-your-nonprofits-profile
charitynavigator.org/ein/530196605
charitynavigator.org

Prices and rules change; the linked pages are the authority.

How to get listed on Charity Navigator

1
Prepare your details

Charity Navigator asks for: US nonprofit in the IRS Business Master File (EIN); verified representative for Nonprofit Portal access.
- The community's own rules, read before posting
- An account with some genuine history
- A post that is useful on its own, not just a link
- Product URL, short description and images
Our standard checklist for this kind of site (community and consumer site), not a list published by Charity Navigator.
2

Open the submit page
charitynavigator.org/about-us/update-your-nonprofits-profile
3

Approval: editorial review

Automatic/editorial: once a nonprofit appears in the IRS Business Master File it typically appears on Charity Navigator within two to three months; no action required. Portal access is granted after the representative is verified. Ratings depend on eligibility (e.g., US 501(c)(3) public charity with sufficient Form 990 filings) and data submitted via the portal.
4

Check the watch-outs

1 thing to know before you post.

Charity Navigator alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Charity Navigator serves, then audience fit, then Tranco popularity.

Questions about Charity Navigator

Is Charity Navigator worth it for getting listed?

Worth a post if its members are your customers. Charity Navigator made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. You can't buy or submit a listing; editors choose. Profile links are reported dofollow. This is our reading of the measured data.

How much does a Charity Navigator listing cost?

Editorial. What we found: No listing fee: US nonprofits are added automatically from the IRS Business Master File; IRS Form 990 data comes directly from the IRS. Nonprofits can sign up for a Nonprofit Portal account to update their profile and submit data for Encompass Rating beacons.. Checked Oct 20, 2026.

Is a link from Charity Navigator dofollow?

Dofollow link, as reported in our census.

How do I get listed on Charity Navigator?

Start at charitynavigator.org/about-us/update-your-nonprofits-profile. Approval: editorial review (Automatic/editorial: once a nonprofit appears in the IRS Business Master File it typically appears on Charity Navigator within two to three months; no action required. Portal access is granted after the representative is verified. Ratings depend on eligibility (e.g., US 501(c)(3) public charity with sufficient Form 990 filings) and data submitted via the portal.). Have your details ready first (see "How to list" above).

What are the best Charity Navigator alternatives?

Ranked by the same evidence: GreatNonprofits, GiveWell, and PayPal Giving Fund. The full list of 4 is above, with the searches each one appeared in.

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