Built In listing

Tech-employer company profiles and jobs on a large US tech-careers site.

Employer profiles · builtin.com

Submit your listing Visit builtin.com

Cost to list: Free + paid; Free listing, paid upgrades
Approval: Editorial review
Link type: Nofollow link; Checked on a live listing
Shows up in searches for: 2 business types; Best #1, government contractors
Popularity: Tranco #11,050; #278 of 1,712 directory sites
Countries: United States

Checked Oct 20, 2026 · 6 sources

Is Built In worth it?

Our reading of the measured data, not a score.

For its audience

Worth it if your buyers browse it.

Built In made Google's top 10 in 1 of the 12 buyer searches we ran for the 3 business types it accepts. It didn't show up for SaaS products and startups. That's typical: directories of any kind held only 24% of the top-10 spots in those searches, so what Built In offers is the people who browse it directly. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

Showed up in Google for government contractors, as high as #1
The basic listing is free

Watch out for

Not in Google's top 10 for SaaS products and startups (0 of 9 searches)
Paid upgrades are sold on top of the free listing
Nofollow links: list for customers, not for SEO

Measured fit, by business type

How often Built In made Google's top 10 in our US buyer searches for the types it accepts.

Employers 1/3

Some · best #9
SaaS products 0/5

Not seen
Startups 0/4

Not seen

See every search result →

Where Built In shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Built In accepts 3 business types we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Government contractors check eligibility

2/3

Built In ranked as high as #1 in 2 of these searches. Directories of any kind held 35% of the top-10 spots.

Directories

Indeed Company Pages 2/3, Wellfound (formerly AngelList Talent) 1/3

Other sites

ziprecruiter.com, sam.gov, usda.gov

Searches: “how to become a government contractor”, “government contractor directory”, “small business government contracts” result
Employers

1/3

Built In ranked as high as #9 in 1 of these searches. Directories of any kind held 33% of the top-10 spots.

Directories

Indeed Company Pages 1/3, Behance 1/3, Upwork Agencies 1/3

Other sites

greatplacetowork.com, forbes.com, reddit.com

Searches: “best companies to work for”, “tech companies hiring”, “remote companies hiring” result
SaaS products

0/5

Not in the top 10 of any of these searches. Directories of any kind held 7% of the top-10 spots.

Directories

TechnologyAdvice 2/5, G2 1/5

Other sites

youtube.com, emailtooltester.com, reddit.com

Searches: “best crm software”, “best project management software”, “hubspot alternatives”, “best accounting software for small business”, “best email marketing software”
Startups

0/4

Not in the top 10 of any of these searches. Directories of any kind held 39% of the top-10 spots.

Directories

r/SaaS 3/4, Facebook Pages 1/4, Instagram 1/4

Other sites

quora.com, peerlist.io, ycombinator.com

Searches: “product hunt alternatives”, “where to launch a startup”, “startup directories”, “best startup launch platforms”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Built In costs and who can list

As stated on Built In's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Employers
SaaS products
Startups

Census audience: tech companies, startups, saas · United States
Pricing: Free + paid options

Job Slots page lists: Job Post (post a job, basic company profile; price not shown), ATS Integration 'Free / No additional cost' (auto cross-post ATS jobs), Premium Partnership (AI Employer Visibility & Reputation Platform, book demo, no price shown). Free AI Reputation Dashboard also offered.
Approval: Editorial review. Self-serve employer account sign-up (email one-time link or Google); ATS integration via request form. No review timeline stated.
Link attribute: Nofollow link. We checked a live listing on Oct 20, 2026: builtin.com/company/stripe.
Sources: builtin.com/job-slots
builtin.com/employer/post-job
employers.builtin.com/integrate-jobs
employers.builtin.com/membership
builtin.com/company/stripe
builtin.com

Prices and rules change; the linked pages are the authority.

How to get listed on Built In

1
Prepare your details
- Services, minimum project size and hourly rate range
- Portfolio or case studies with results
- Client references willing to be contacted
- Team size and office locations
Our standard checklist for this kind of site (b2b directory), not a list published by Built In.
2

Open the submit page
builtin.com/employer/post-job
3

Approval: editorial review

Self-serve employer account sign-up (email one-time link or Google); ATS integration via request form. No review timeline stated.
4

Check the watch-outs

3 things to know before you post.

Built In alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Built In serves, then audience fit, then Tranco popularity.

Questions about Built In

Is Built In worth it for getting listed?

Worth it if your buyers browse it. Built In made Google's top 10 in 1 of the 12 buyer searches we ran for the 3 business types it accepts. It didn't show up for SaaS products and startups. That's typical: directories of any kind held only 24% of the top-10 spots in those searches, so what Built In offers is the people who browse it directly. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Built In listing cost?

Free + paid options. What we found: Job Slots page lists: Job Post (post a job, basic company profile; price not shown), ATS Integration 'Free / No additional cost' (auto cross-post ATS jobs), Premium Partnership (AI Employer Visibility & Reputation Platform, book demo, no price shown). Free AI Reputation Dashboard also offered.. Checked Oct 20, 2026.

Is a link from Built In dofollow?

Nofollow link, as reported in our census.

How do I get listed on Built In?

Start at builtin.com/employer/post-job. Approval: editorial review (Self-serve employer account sign-up (email one-time link or Google); ATS integration via request form. No review timeline stated.). Have your details ready first (see "How to list" above).

What are the best Built In alternatives?

Ranked by the same evidence: Glassdoor for Employers, Wellfound (formerly AngelList Talent), and G2. The full list of 8 is above, with the searches each one appeared in.

Run Built In?

Link to this profile with a TopDirs badge. Get the code →