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Healthgrades for business

Consumer-facing physician profile with ratings that ranks for doctor-name searches.

Healthcare · healthgrades.com

Claim or add your listing Visit healthgrades.com
Cost to list
Free
Approval
Reviewed in days
Link type
No link to your site
Checked on a live listing
Shows up in searches for
6 business types
Top directory for 1
Popularity
Tranco #11,783
#290 of 1,712 directory sites
Countries
United States

Checked Oct 20, 2026 · 7 sources

Is Healthgrades worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Healthgrades made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. Listing is stated as free.

What works

  • The top-ranked directory in Google for 1 business type, out of the 100 we searched
  • Free to list

Watch out for

  • Listings don't link to your site, so there is no SEO link value

Measured fit, by business type

How often Healthgrades made Google's top 10 in our US buyer searches for the types it accepts.

  • Doctors 1/4

    Some · best #7

See every search result →

Where Healthgrades shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

"Among directories" is its position among the directories we track that appeared for that business type, by searches appeared in, then best spot. How we measure

What Healthgrades costs and who can list

As stated on Healthgrades's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list
  • Doctors

Census audience: doctors, specialists, hospitals · United States

Pricing

Free

  • Every provider with an NPI Registry listing already has a free Healthgrades profile; providers can 'Join for free' and claim it (paid marketing/partnership tools exist separately).
Approval
Reviewed in days. Claim existing profile at update.healthgrades.com with identity verification; Healthgrades says most updates post within 24 hours if no identity-verification wait, its FAQ says within three business days after account verification, and its self-service page says 3-5 business days. Third-party source data refreshes within 1-3 months.
Link attribute
No link to your site. We checked a live listing on Oct 20, 2026: healthgrades.com/physician/dr-anthony-azar-xt386.
Requirements
NPI Registry listing (NPI number); identity verification of the provider or authorized representative.
Note
Both sampled provider profiles had no outbound link to a practice website (only Healthgrades footer links).
Sources

Prices and rules change; the linked pages are the authority.

How to add your business to Healthgrades

  1. 1

    Prepare your details

    Healthgrades asks for: NPI Registry listing (NPI number); identity verification of the provider or authorized representative.

    • Business name, address and phone written exactly as on your Google Business Profile and website
    • Primary category, plus the services you actually offer
    • Opening hours, service area and website URL
    • Real photos: storefront or vehicle, team, finished work
    • Access to the business phone or email, in case it verifies ownership
    • A way to ask real customers for reviews (never buy them)

    Our standard checklist for this kind of site (industry directory), not a list published by Healthgrades.

  2. 2

    Open the claim page

    update.healthgrades.com
  3. 3

    Approval: reviewed in days

    Claim existing profile at update.healthgrades.com with identity verification; Healthgrades says most updates post within 24 hours if no identity-verification wait, its FAQ says within three business days after account verification, and its self-service page says 3-5 business days. Third-party source data refreshes within 1-3 months.

  4. 4

    Check the watch-outs

    1 thing to know before you claim.

Healthgrades alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Healthgrades serves, then audience fit, then Tranco popularity.

  1. 1

    Zocdoc

    Healthcare

    In Google's top 10 for 9 searches across 5 of the same business types, led by optometrists and doctors (best #3).

    Cost unknownTranco #13,883

  2. 2

    Yelp

    Review platform

    In Google's top 10 for 6 searches across 3 of the same business types, led by alternative medicine practitioners and optometrists (best #3).

    Free + paidTranco #715Nofollow link

  3. 3

    U.S. News Find a Doctor

    Healthcare

    In Google's top 10 for 3 searches across 2 of the same business types, led by doctors and therapists (best #4).

    Cost unknownTranco #1,776Nofollow link

  4. 4

    Castle Connolly

    Healthcare

    In Google's top 10 for 3 searches across 2 of the same business types, led by doctors and therapists (best #4).

    EditorialTranco #136,546Nofollow link

  5. 5

    Psychology Today Therapist Directory

    Mental health

    In Google's top 10 for 3 searches for therapists (best #6).

    PaidTranco #1,329Nofollow link

  6. 6

    Grow Therapy

    Mental health

    In Google's top 10 for 2 searches for therapists (best #1).

    Cost unknownTranco #34,864Nofollow link

  7. 7

    Optometrists.org

    Healthcare

    Same kind of site. Not in the top 10 of our searches for these types.

    Cost unknownTranco #179,353

Questions about Healthgrades

Is Healthgrades worth it for a business?

A secondary listing, with little measured reach in Google. Healthgrades made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. Listing is stated as free. This is our reading of the measured data.

How much does a Healthgrades listing cost?

Free. What we found: Every provider with an NPI Registry listing already has a free Healthgrades profile; providers can 'Join for free' and claim it (paid marketing/partnership tools exist separately).. Checked Oct 20, 2026.

Is a link from Healthgrades dofollow?

No link to your site, as reported in our census.

How do I add my business to Healthgrades?

Start at update.healthgrades.com. Approval: reviewed in days (Claim existing profile at update.healthgrades.com with identity verification; Healthgrades says most updates post within 24 hours if no identity-verification wait, its FAQ says within three business days after account verification, and its self-service page says 3-5 business days. Third-party source data refreshes within 1-3 months.). Have your details ready first (see "How to list" above).

What are the best Healthgrades alternatives?

Ranked by the same evidence: Zocdoc, Yelp, and U.S. News Find a Doctor. The full list of 7 is above, with the searches each one appeared in.

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