CarGurus for business

Car marketplace with dealer ratings.

Automotive · cargurus.com

Claim or add your listing Visit cargurus.com

Cost to list: Paid; Paying is required to list
Approval: Not stated
Link type: Dofollow link; Checked on a live listing
Shows up in searches for: No business types; Across our 399 searches
Popularity: Tranco #4,247; #164 of 1,712 directory sites
Countries: 3 countries

Checked Oct 20, 2026 · 5 sources

Is CarGurus worth it?

Our reading of the measured data, not a score.

Low priority

Probably not, unless its audience is already yours.

CarGurus didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. Profile links are reported dofollow.

What works

Dofollow profile link (we checked a live listing)
Busier than most directory sites: #164 of 1,712 by Tranco

Watch out for

Not in Google's top 10 for car dealers (0 of 4 searches)
You have to pay to be listed

Measured fit, by business type

How often CarGurus made Google's top 10 in our US buyer searches for the types it accepts.

Car dealers 0/4

Not seen

See every search result →

Where CarGurus shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

CarGurus accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Car dealers

0/4

Not in the top 10 of any of these searches. Directories of any kind held 19% of the top-10 spots.

Directories

Yelp 2/4, CARFAX 1/4, Cars.com 1/4

Other sites

reddit.com, facebook.com, hatfieldusedcars.com

Searches: “used car dealer columbus oh”, “best car dealerships in las vegas”, “used car dealer richmond”, “top rated car dealerships atlanta ga”

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What CarGurus costs and who can list

As stated on CarGurus's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Car dealers

Census audience: car dealers · Canada, United Kingdom, United States
Pricing: Paid

Dealer listing packages (Enhanced, Featured, Featured+, Featured Priority) plus add-ons (Highlight, Audience Targeting); prices not published - request via form.
Approval: Not stated. Dealers sign up via the dealer site form ('Get started'); CarGurus sales follows up. No timeframe stated.
Link attribute: Dofollow link. We checked a live listing on Oct 20, 2026: cargurus.com/Cars/m-Enterprise-Car-Sales-San-Leandro-sp279303.
Requirements: Car dealership with inventory.
Sources: dealers.cargurus.com
dealers.cargurus.com/listings
cargurus.com/Cars/m-Enterprise-Car-Sales-San-Leandro-sp279303
cargurus.com/details/460179712
cargurus.com

Prices and rules change; the linked pages are the authority.

How to add your business to CarGurus

1
Prepare your details

CarGurus asks for: Car dealership with inventory.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by CarGurus.
2

Open the claim page
dealers.cargurus.com/contact-us
3

Approval: not stated

Dealers sign up via the dealer site form ('Get started'); CarGurus sales follows up. No timeframe stated.
4

Check the watch-outs

2 things to know before you claim.

CarGurus alternatives

Ranked by the same evidence: Google top-10 appearances for the business types CarGurus serves, then audience fit, then Tranco popularity.

Questions about CarGurus

Is CarGurus worth it for a business?

Probably not, unless its audience is already yours. CarGurus didn't make Google's top 10 in any of the 4 buyer searches we ran for the 1 business type it accepts. You have to pay to be listed. Profile links are reported dofollow. This is our reading of the measured data.

How much does a CarGurus listing cost?

Paid. What we found: Dealer listing packages (Enhanced, Featured, Featured+, Featured Priority) plus add-ons (Highlight, Audience Targeting); prices not published - request via form.. Checked Oct 20, 2026.

Is a link from CarGurus dofollow?

Dofollow link, as reported in our census.

How do I add my business to CarGurus?

Start at dealers.cargurus.com/contact-us. Approval: not stated (Dealers sign up via the dealer site form ('Get started'); CarGurus sales follows up. No timeframe stated.). Have your details ready first (see "How to list" above).

What are the best CarGurus alternatives?

Ranked by the same evidence: Yelp, CARFAX, and Cars.com. The full list of 8 is above, with the searches each one appeared in.

Run CarGurus?

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