Avvo for business

Lawyer profile with rating and reviews across the Martindale-Avvo network.

Legal · avvo.com

Claim or add your listing Visit avvo.com

Cost to list: Free + paid; Free listing, paid upgrades
Approval: Not stated
Link type: Nofollow link; Checked on a live listing
Shows up in searches for: 1 business type; Best #4, lawyers
Popularity: Tranco #14,318; #326 of 1,712 directory sites
Countries: United States

Checked Oct 20, 2026 · 3 sources

Is Avvo worth it?

Our reading of the measured data, not a score.

Secondary

A secondary listing, with little measured reach in Google.

Avvo made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links.

What works

Showed up in Google for lawyers, as high as #4
The basic listing is free

Watch out for

Paid upgrades are sold on top of the free listing
Nofollow links: list for customers, not for SEO

Measured fit, by business type

How often Avvo made Google's top 10 in our US buyer searches for the types it accepts.

Lawyers 1/4

Some · best #4

See every search result →

Where Avvo shows up when people search

We ran 399 real buyer searches (Google US, desktop) for 100 business types on Oct 20, 2026 and recorded which directories made the organic top 10. Local packs and ads are not counted.

Avvo accepts 1 business type we measure. Here is every one, with what Google showed instead, so you can see where a listing would and wouldn't be found.

Lawyers

1/4

Avvo ranked as high as #4 in 1 of these searches. Directories of any kind held 28% of the top-10 spots.

Directories

Justia Lawyer Directory 3/4, Best Lawyers 3/4, Super Lawyers 2/4

Other sites

hahnlaw.com, handelonthelaw.com, jayperezlaw.com

Searches: “lawyer columbus oh”, “best lawyers in las vegas”, “lawyer richmond”, “top rated lawyers atlanta ga” result

Bars show the searches where it made the organic top 10. "Directories" lists the tracked directories that did rank for the same searches, with their hit count. How we measure

What Avvo costs and who can list

As stated on Avvo's own pages or reported by a named source. Checked Oct 20, 2026.

Who can list: Lawyers

Census audience: lawyers · United States
Pricing: Free + paid options

Free profile claim and free Avvo Rating & Awards; paid marketing/advertising solutions offered (prices not published).
Approval: Not stated. Lawyers claim their pre-existing profile via the claim flow; timing not stated.
Link attribute: Nofollow link. We checked a live listing on Oct 20, 2026: avvo.com/attorneys/95814-ca-jeb-burton-324425.html.
Requirements: Licensed attorney with an existing Avvo profile to claim.
Note: Profile website links rel="nofollow" (rel="nofollow noopener" on search results).
Sources: avvo.com/for-lawyers
avvo.com/attorneys/95814-ca-jeb-burton-324425.html
avvo.com/business-lawyer/ca/san_francisco.html

Prices and rules change; the linked pages are the authority.

How to add your business to Avvo

1
Prepare your details

Avvo asks for: Licensed attorney with an existing Avvo profile to claim.
- Business name, address and phone written exactly as on your Google Business Profile and website
- Primary category, plus the services you actually offer
- Opening hours, service area and website URL
- Real photos: storefront or vehicle, team, finished work
- Access to the business phone or email, in case it verifies ownership
- A way to ask real customers for reviews (never buy them)
Our standard checklist for this kind of site (industry directory), not a list published by Avvo.
2

Open the claim page
avvo.com/claim-your-profile
3

Approval: not stated

Lawyers claim their pre-existing profile via the claim flow; timing not stated.
4

Check the watch-outs

2 things to know before you claim.

Avvo alternatives

Ranked by the same evidence: Google top-10 appearances for the business types Avvo serves, then audience fit, then Tranco popularity.

Questions about Avvo

Is Avvo worth it for a business?

A secondary listing, with little measured reach in Google. Avvo made Google's top 10 in 1 of the 4 buyer searches we ran for the 1 business type it accepts. A basic listing is free; paid options are sold on top. Profile links are reported nofollow, so list for customers, not for SEO links. This is our reading of the measured data.

How much does a Avvo listing cost?

Free + paid options. What we found: Free profile claim and free Avvo Rating & Awards; paid marketing/advertising solutions offered (prices not published).. Checked Oct 20, 2026.

Is a link from Avvo dofollow?

Nofollow link, as reported in our census.

How do I add my business to Avvo?

Start at avvo.com/claim-your-profile. Approval: not stated (Lawyers claim their pre-existing profile via the claim flow; timing not stated.). Have your details ready first (see "How to list" above).

What are the best Avvo alternatives?

Ranked by the same evidence: Justia Lawyer Directory, Best Lawyers, and Super Lawyers. The full list of 5 is above, with the searches each one appeared in.

Run Avvo?

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